Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced a major advance to its global leadership in 100G optical networking by introducing a breakthrough in single-carrier coherent technology that will extend optical signals over distances far greater than has been possible before, even over poor quality fiber. This latest addition to the company’s portfolio is designed to enhance the ability of communications service providers to address exploding demand for high-bandwidth services like video and fixed and mobile broadband.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53498-alcatel-lucent-expands-100g
No conversation is more top-of-mind for today’s business and marketing leaders than the impact of social media on the changing face of business in this tough economy.
Simon Mainwaring, author of the New York Times, Wall Street Journal, and Amazon bestseller “We First: How Brands and Consumers use Social Media to Build a Better World”, is at the forefront of this discussion, as he proposes a vision for the re-purposing of the private sector that he characterizes as a shift from “Me-First” to “We-First” capitalism. So timely is his proposal that Amazon named it a Top 10 Business Book for 2011, and strategy+business named it their best Marketing Book of 2011, stating, “We First is that rare marketing book that is truly visionary.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51616-we-first-social-branding-seminar-simon-mainwaring
With more than 50 vehicles debuting at the Los Angeles Auto Show, the latest advancements in automotive technology and design are sure to find their way into driveways across the country very soon. Micah Muzio, editor for the car-shopping website Kelley Blue Book, www.kbb.com, provides a wrap-up of what was hot from the first auto show of the 2012 season.
To view Multimedia News Release, go to http://www.multivu.com/players/English/52609-la-auto-show-2011/
Food gifts that provide practicality, value and the opportunity to be shared with others are topping the list of hottest gifts for the 2011 holiday season. Omaha Steaks, named the largest direct gourmet food company in America by Multichannel Merchant, is at the forefront of this food gifting trend, which food industry experts say is energizing the nearly $20 billion specialty food gift market and positioning it for a larger share of the more than $120 billion that Americans spend annually on gifts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50940-omaha-steaks-leads-the-trend-america-s-favorite-holiday-gift
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53341-lexus-fashion-workshop-vogue-ct-art-basel
MONLAU COMPETICIÓN, the School of reference in Spain, is the pioneer school in Spain as far as racing mechanic and engineers training is concerned.
Monlau Competition, lead by former 125cc world champion Emilio Alzamora, born in 1973 covered by the school group Monlau with over 25 years of experience in the field of teaching and learning.
It currently has more than 250 students in their classrooms divided between courses in racing mechanics and engineers of racing cars and motorcycles.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/monlaucompeticion/52781/
Right now, more than 136,000 Americans are sporting and supporting moustaches for Movember, the global men’s health charity that raises awareness and funds to change the face of men’s health (moustache is the preferred spelling by Movember and its partners). While the moustache is a powerful conversation starter that Movember participants are proud to wear, grooming and styling the Mo (moustache) is often a new-found challenge. According to Wahl, a leading manufacturer of men’s facial hair trimmers and shavers, many men don’t have experience growing or grooming a moustache. For insight, Wahl and Movember turned to Milwaukee Brewers ace closer, John Axford, known for his ninth inning magic as much as his signature Fu Manchu.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53346-wahl-movember-moustache-grooming-tips-from-john-axford-for-men-s-health
Hybrids have a safety edge over their conventional twins when it comes to shielding their occupants from injuries in crashes, new research by the Highway Loss Data Institute (HLDI), an affiliate of the Insurance Institute for Highway Safety, shows. On average, the odds of being injured in a crash are 25 percent lower for people in hybrids than people traveling in nonhybrid models.
The new finding is more good news for green-minded drivers who don’t want to trade safety for fuel economy. Not so long ago, car buyers had to choose between the two because fuel-efficient cars tended to be smaller and lighter. Now, consumers have more options than ever when it comes to picking an environmentally friendly — and crashworthy — vehicle.
For more information, go to: www.iihs.org
Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services firm, today announced the release of “The Challenger Sale: Taking Control of the Customer Conversation,” a new book that confirms companies are wasting precious time and money cultivating sales people who focus on building and maintaining relationships instead of teaching business insights—the number one attribute customers value in today’s complex selling environment. “The Challenger Sale” prescribes specific steps companies can take to develop a sales force of Challengers, which in a study of more than 6,000 sales reps, consistently outperformed other types of sales reps by nearly 15 percent.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52980-corporate-executive-board-new-book-the-challenger-sale-dixon-adamson
William Shatner. Veteran thespian. Accomplished author. Song stylist. Master of the spoken word. Turkey fryer burn survivor.
His contributions to the entertainment industry are numerous, but an accident with a turkey fryer several years ago made him more than just a hot celebrity. He was a man on fire, literally, and he doesn’t want it to happen to you.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53101-state-farm-william-shatner-turkey-fryer-docudrama
More than a dozen top romance authors, including Barbara Samuel, Stephanie Bond, Cindy Gerard, Christie Ridgway and Alison Kent, contribute short stories to this anthology celebrating the heroic Navy SEALS. All proceeds go to veterans medical research. Learn more about this book and its authors here, http://bit.ly/SEALofMyDreams Romance
