John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/
For six weeks this spring, America’s PrepareAthon! and other preparedness partners will focus on various hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This second week highlights tornadoes. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking specific steps to prepare for tornadoes and other disasters.
America’s PrepareAthon!SM is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for tornadoes and other emergencies.
According to the National Weather Service, tornadoes caused $320 million in damages in 2015.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/
SC Johnson, the world’s leading manufacturer of pest control products, is using its 60 years of insect expertise to educate consumers as the Zika virus continues to spread. Immediately following the initial outbreak in Brazil, the company assembled its experts and began developing educational resources for consumers to understand how to best protect themselves against mosquitoes that may carry disease.
In addition to educating consumers, SC Johnson is actively working with organizations around the world to donate and distribute product to those in need. In coordination with the U.S. Centers for Disease Control and Prevention (CDC) Foundation, SC Johnson supported the Zika Action Plan Summit held by the White House and the CDC on April 1, and also donated to the CDC’s Zika Prevention Kits. Additional donations have been made to AmeriCares, the Rio de Janeiro-based Children’s Health Association and the County of Hawaii Civil Defense Agency.
To view the multimedia release go to:
http://www.multivu.com/players/English/7787731-sc-johnson-zika-mosquito-protection/
More than 7,000 women from around the world took to New York’s Central Park on Sunday, April 17, to participate in the 13th Annual MORE/SHAPE Women’s Half-Marathon. The race, presented by SHAPE magazine in partnership with the New York Road Runners (NYRR), is one of the largest women’s-only half-marathons in the country.
“It’s always inspiring to see so many beautiful and strong women pounding the pavement in Central Park,” says SHAPE Editor-in-Chief Elizabeth Goodman Artis. “We’re thrilled to be a part of this empowering event.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7788253-shape-half-marathon-winner/
Hennessy V.S, the world’s #1 Cognac, announces the launch of The Piccards, the fourth installment of the brand’s award-winning Wild Rabbit advertising campaign. The effort centers on the theme of pushing the limits of potential and is set to roll out across digital and broadcast platforms starting this month. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.
Breaking barriers and records is what the Piccard family has been good at for generations: in 1931, Auguste Piccard became the first man to touch the edge of space – taking flight in a pressurized capsule and balloon to reach the stratosphere. Three decades later, his son Jacques went the other direction and modified his invention to become the first man to reach the furthest depths of the ocean.
To view the multimedia release go to:
http://www.multivu.com/players/English/7813051-hennessy-the-piccards-wild-rabbit/
With the help of President George H.W. Bush, Bass Pro Shops and representatives of the States of Texas and Florida, RBFF and the George H.W. Bush Vamos a Pescar™ Education Fund has announced the very first grant donations to organizations bringing conservation, education and fishing and boating experiences to Hispanic families. A total of $50,000 in grants were awarded last week during a ceremony at the George Bush Presidential Library and Museum in College Station, TX.
The George H.W. Bush Vamos a Pescar™ Education Fund was founded by RBFF in 2014, with an initial $125,000 donation by Bass Pro Shops Founder and CEO Johnny Morris, in honor of President George H.W. Bush’s milestone 90th birthday. The mission of the Education Fund is to bring hands-on fishing and boating experiences, along with conservation activities, to Hispanic families across the United States. This event announces the first grants made in furtherance of this mission.
To view the multimedia release go to:
http://www.multivu.com/players/English/7806451-vamos-a-pescar-ghwb-fund/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors.
The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.
The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her.
Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
Grundig, the premium home appliance brand, is unveiling its collection of built-in products at EuroCucina, the world’s most prestigious international design event held in Milan from 12th to 17th April. Established 70 years ago, Grundig’s German heritage is synonymous with cutting edge technologies that offer durable, high-end products married with refined, timeless design. As a world renowned design exhibition, Eurocucina is the ideal platform for Grundig to showcase credentials.
Constantly investing in technology and innovation, Grundig is on a fast growth track worldwide. Sustainability and resource efficiency are the key areas on which Grundig focuses. The premium range of Grundig built-in appliances attaches great significance to eco friendliness along with the brand’s strong attributes - high quality, refined pleasures, ease of use and exclusive design.
Aiming to introduce a new era in the field of kitchen appliances, Grundig unveils a premium built-in collection, which includes everything from a complete range of smart connected appliances, to the much-anticipated experience of Virtual User Experience Technology (VUX). In addition, the brand showcases innovations across all categories, which includes an eco-friendly dishwasher that uses just 5.5 litres of water to clean a full load, and intuitive washing machines that detect everything from fabric type to common stains.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7809051-grundig-unveils-collection-eurocucina/
Baby Doll Bath time is a great fun activity for kids. In this Video Jojo got a baby doll in which she had so much fun in a pretend baby doll bath time fun. Jojo also got some Peppa pig bath fizzer balls from the shop. Basically bath fizzer balls are effervescent balls that dissolve in water.
So you can imagine how much fun it will be for a kid to have a peppa pig bath ball in their bath.
So next time you are looking for bathtime fun for your child. You can buy a baby doll and a peppa pig bath fizzer ball for bath time fun
Fun by Jojo a Kids channel with toys and fun activities for babies and preschool children. Kids learn through play and this channel will help children develop their creativity.Please subscribe to follow more fun videos!
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Lockheed Martin has launched Generation Beyond, a first of its kind, national educational program to bring the science of space into thousands of homes and classrooms across America. The Science, Technology, Engineering and Math (STEM) program is designed to inspire the next generation of innovators, explorers, inventors and pioneers to pursue STEM careers.
“Our children — the elementary, middle and high school students of today — make up a generation that will change our universe forever. This is the generation that will walk on Mars, explore deep space and unlock mysteries that we can’t yet imagine,” said Marillyn Hewson, Lockheed Martin Chairman, President and Chief Executive Officer. “They won’t get there alone. It is our job to prepare, inspire and equip them to build the future – and that’s exactly what Generation Beyond is designed to do.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7794451-lockheed-martin-generation-beyond/