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Today, the all-new MICHELIN® Defender™ tire, the greatest standard passenger car tire the company has ever made, hits the North American market, just in time for spring driving season. Offering a 90,000 mile warranty, increased safety and greater levels of fuel-efficiency than the previous generation, the MICHELIN® Defender™ tire marks a significant breakthrough for the standard passenger car tire segment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55497-michelin-north-america-launches-the-defender-tire-90000-miles-saves-fuel
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Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
Callaway Golf Company (NYSE: ELY) today announced the April 13 retail availability of the new Odyssey® Metal-X™ line of insert putters, representing the latest in the brand’s storied history of game-changing innovations surrounding the most important club in the bag. With a lightweight aluminum face in front of a urethane backer layer, Metal-X putters provide golfers the crisp feedback of a metal striking surface with the benefits of a softer feel for optimal touch. Aesthetically pleasing with a sleek midnight black finish, the putters also offer a textured face that delivers a truer, more consistent roll.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/46344
The MLX90620 FIRray sensing device from Melexis, utilizes the company’s innovative non-contact temperature measurement technology to create a highly cost-effective thermography solution. Covering a -20°C to 300°C temperature range, this 16 x 4 element far infrared (FIR) thermopile sensor array produces a map of heat values for the target area in real time, avoiding the need to scan the area with a single point sensor or to use of an expensive microbolometer device.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/melexis/53790
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Newly formed entertainment company The Mogue Collective announces the launch of Dance2LAX: a non-competitive dance workshop featuring eight classes by world famous choreographers Brian Friedman (X-Factor; Britney Spears), Laurie Ann Gibson (Lady Gaga), Gil Duldulao (Janet Jackson) and UK based Sisco Gomez (So You Think You Can Dance), also boasting celebrity host Carmit Bachar from the original Pussycat Dolls. The two-day intensive event will be held for the first time in London at the Hilton Metropole Hotel, Monarch Ballroom, April 7th and 8th 2012. A live showcase performed in a pop concert atmosphere and an exclusive VIP party at Minako at the Met will round out the weekend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53793-dance2lax
Stiefel, a GSK company, announced today that Hats On For Skin Health, its global campaign with the International League of Dermatological Societies (ILDS), has raised enough funds to produce 15,000 sun-protective hats for albinos living in East Africa and has already distributed more than 2,000 hats. The hats are being distributed from Tanzania, where estimates are that 98 percent of albino children will die before the age of 40 from cancers of the skin – a direct result of the sun’s damaging rays. Worldwide, albinism affects about one in 20,000 people. However the incidence of albinism in Sub-Saharan Africa is significantly higher than in the rest of the world, specifically in Tanzania where the incidence is one in 1,429.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55030-stiefel-gsk-ilds-hats-on-for-skin-health-campaign-east-africa
A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment as company celebrates the expansion of Total Rewards, the country’s leading entertainment loyalty program.
Following a multi-city concert extravaganza featuring today’s top acts including Cee Lo Green, Mariah Carey, Maroon 5, Mary J. Blige, P. Diddy and Gavin DeGraw, Caesars launched “Escape to Total Rewards,” the largest promotion in company history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty program for entertainment-seekers beyond the traditional gamer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55004-escape-to-total-rewards
