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Callaway Golf Company (NYSE: ELY) today announced the establishment of an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake. A Callaway Staff Professional since 2008, Timberlake will lend his versatile talents as a Creative Director for the Callaway portfolio of Brands. Timberlake will engage in the development and execution of high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the Brand. The multi-year agreement was announced by Jeff Colton, Sr. Vice President of Global Brand and Product, Callaway Golf.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/40584/
Royal Caribbean International today launched a new brand campaign that embodies the most inspirational element at the very core of the global cruise line’s offering … the sea. The campaign is aimed at reawakening consumers to the sights and sounds of the sea and conveys the relaxation, romance and adventure that only can be had on the open waters aboard a Royal Caribbean cruise vacation. The campaign will kick off with playful imagery of a conch shell as a phone – dubbed the “Shellphone” – and communicates the campaign’s decree: “The Sea is Calling. Answer it Royally.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/royalcaribbean/46666/
Kimberly-Clark’s Huggies® Brand today announced its second class of MomInspired™ grant recipients, unveiling nine unique ideas that address a diverse range of parenting, baby and child care product and service solutions. Huggies’ MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences.
In the two years of the program, Huggies MomInspired has solicited nearly 1,000 product and service idea applications addressing unmet parenting needs, and has awarded $315,000 in grant money – $15,000 each to 21 inventive women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53278-huggies-second-annual-mominspired-grants-to-nine-mom-product-inventors
For the second year in a row, Maytag brand has worked hand-in-hand with Boys & Girls Clubs of America (BGCA) to honor exemplary Clubs from across the country with the Maytag Dependable Club of the Year awards. Through a national partnership between Maytag and BGCA, 10 Clubs were awarded a grant for their demonstrated commitment to dependability and dedication to keeping youth on the path to achieve great futures. The Clubs were evaluated during a rigorous judging process and selected to receive this distinctive award and one-time grant from Maytag to help deepen their impact in the communities they serve.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53422-boys-and-girls-club-bgca-maytag-dependable-clubs-of-the-year-awards-grant
Lapponia Jewelry is undergoing a global renaissance. Today’s strong women want to express themselves with our beautiful designs. Lapponia Jewelry is inspired by the rugged nature of northern Finland. This close bond with the nature of the north is brought to life in our new brand experience, the Art of Expression video, and our overall marketing strategy, The Silent Language of Nature.
The Lapponia brand video combines stunning images of northern nature with another source of Finnish pride, the internationally renowned musical talent of the band Apocalyptica and their song Sacra. The video tells the story of Lapponia’s origins, presenting the artists’ source of inspiration for those who have never had the opportunity to experience the exotic beauty of northern Finland.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52795-lapponia
The 2011 China (International) Urban Development Co-operation and Tourism Destination Brand Marketing Summit was held in Sanya, Hainan province from the 19th to the 22nd of November 2011. This is the first major annual meeting bringing together advertisers in the travel field from both within and outside of China. The event was jointly hosted by the China Association of National Advertisers – Tourism Advertisers Branch, the Hainan Tourism Development Commission and the municipal government of Sanya. Attendees included Gu Xiulian, vice chairman of the standing committee of 10th National People’s Congress of China; Zheng Silin, vice chairman of the Foreign Affairs Committee of the National People’s Congress; as well as representatives from the China National Tourism Administration and from renowned world travel destinations including the Seychelles, Turkey and Mexico. Cui Feng, deputy director of co-organizer Lushan Scenic and Historic Interest Administration Bureau and general manager of Lushan Tourism Development was also in attendance. Mt. Lushan was named at the event as one of the award-winning scenic spots.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53430-china-urban-development-co-operation-tourism-brand-marketing-summit
Tennis legend, philanthropist, and Longines ambassador of Elegance Andre Agassi teamed up with the Swiss watch brand Longines and fine jeweler Shreve & Co. on November 30, 2011 at the Stanford Shopping Center to host a fast serve contest followed by a Q&A with the USTA junior players to address the importance of education.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53171-andre-agassi-longines-shreve-palo-alto-usta
Amway North America announced today that it will award four Grand Prize winners the opportunity to meet football legend Kurt Warner and play in his “Ultimate Football Experience Presented by Nutrilite” celebrity flag football tournament in Phoenix on March 9 – 10, 2012 as part of the NUTRILITE Ultimate Football Experience Sweepstakes.
Nutrilite, the world’s No. 1 selling vitamins and dietary supplements brand*, has a multi-year endorsement agreement with Warner. Amway and Nutrilite held a sweepstakes last year for one coveted spot in the flag football weekend, and are stepping up their support this year with a title sponsorship and additional sweepstakes winners.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/49528/
Barramundi fishing to some anglers is the ultimate destination fishing. Brett Wilson travels to the very unique Arnhem Land in the Northern Territory of Australia to try out a brand new lure and technique for catching Barramundi. See the lure in action as it travels through the water and works its magic while Brett reels in the first ever Barramundi with this exciting new Shimano Waxwing.
The Hertz Corporation (NYSE:HTZ), the world’s largest general use airport car rental brand, continues its legacy of innovation with the introduction of high-quality programs that positively impact the customer experience. Innovations include ExpressRent™ kiosks, which is the first large scale kiosk deployment in the U.S. using a live agent assistant via video chat, and express return (eReturn) service options.
To view Multimedia News Relase, go to http://www.multivu.com/mnr/51466-hertz-car-rental-expressrent-live-agent-kiosk-ereturn-express-return
