To speed progress against cancer and other diseases, the St. Jude Children’s Research Hospital – Washington University Pediatric Cancer Genome Project today announced the largest-ever release of comprehensive human cancer genome data for free access by the global scientific community. The amount of information released more than doubles the volume of high-coverage, whole genome data currently available from all human genome sources combined. This information is valuable not just to cancer researchers, but also to scientists studying almost any disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52993-st-jude-childrens-research-hospital-comprehensive-human-cancer-genome-data
New public service advertisements (PSAs) released today by Feeding America and the Ad Council are designed to raise awareness of where families across the country can find free and nutritious meals for their children during the summer months when school isn’t in session.
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A pill designed to zero in on abnormal genes that drive specific cancers has produced encouraging early results in children with an uncommon but aggressive type of lymphoma, as well as in children with a rare form of neuroblastoma.
A phase 1 clinical trial of the drug crizotinib achieved remissions, with minimal side effects, for 10 of the children participating in a clinical study carried out by the multicenter Children’s Oncology Group (COG). The results were “an exciting proof-of-principle” for the targeted treatment, said the study leader, Yaël P. Mossé, M.D., a pediatric oncologist at The Children’s Hospital of Philadelphia.
“We are entering a new era of cancer therapy, in which we use knowledge of basic biology to design very specific drugs that target cancer cells with potentially less side effects on healthy tissue,” said Mossé. “In addition, as we concentrate on targets in molecular pathways, we move away from an exclusive focus on one form of cancer to customizing treatments according to biological activity. Abnormal ALK activity occurs in subtypes of neuroblastoma and subtypes of lymphoma, so identifying ALK activity in individual patients may enable us to provide the most effective care.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/50776-childrens-hospital-philadelphia-lymphoma-neuroblastoma-oncology-gene-trial
http://WatchSpongebob.com Join The Movement To Keep Spongebob On The Air! If
you or your children love to watch Spongebob Squarepants, please help
support our mission! Nickelodeon has been airing Spongebob less and
less as new cartoons are premiering on the network and taking up the
airtime. It used to be easy to find and watch Spongebob on-air any time
of the day but lately, days go by without a single Spongebob episode
airing. Pretty soon, the show may be pushed entirely off the schedule
by new Nickelodeon shows.Help us get the word out!
Stride Rite Children’s Group (SRCG) brings blockbuster summer movie excitement to kids with the all-new X-celeRacers™ by Stride Rite® Marvel collection. Premiering at locations where Stride Rite shoes are sold, X-celeRacers inspires kids to be super — to the Power of X — with styles featuring their favorite Marvel Super Heroes including Iron Man, Captain America, The Incredible Hulk and Spider-Man.
The new X-celeRacers sneaker features an X-tra fast strap with an adjustable closure for X-traordinary fit, X-Grip with a grooved outsole for X-treme traction, X-tra Flex with a lightweight outsole for X-ceptional agility and X-treme lightweight cushioning for comfort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56014-stride-rite-kids-x-celeracers-marvel-collection-power-of-x-imagination
Saving lives by providing incentives for routine medical screenings for its U.S. employees, establishing the first charitable nonpublic foundation by a multinational company in China, building homes for underprivileged families in Latin America and conserving energy around the world were among the key efforts by Amway employees and distributors to make the world a better place.
These and dozens of other examples of commitment to corporate responsibility and environmental stewardship are highlighted in the 2011 Amway Global Corporate Citizenship Report published today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55861-amway-2011-global-report-nutrilite-little-bits-micronutrients-zambia-china
KidZania, a global leader in children’s edutainment, today unveiled the Greener World Pledge, a formal online commitment to a healthier planet – uniting the world’s children. The Pledge was created using ideas submitted by kids from around the globe and is a key component of KidZ for a Greener World campaign, a multi-month, global celebration to amplify the importance of environmental stewardship and encourage kids to imagine, create, and unite for a Greener World.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54848-kidzania-eco-friendly-nation-kidz-for-a-greener-world-earth-day-pledge
LG Mobile and Sprint (NYSE: S) teamed up last night with actress Ali Landry (“Bella,” “ABC’s Superstars”)to celebrate the debut of the new LG Viper 4G LTE Android smartphone at Home Studios, located in the historic Flatiron/Union Square neighborhoods of New York City. Event goers experienced how technology can be used to bring families together with the introduction of tools like the “Life’s Good Fairytales” app, a customizable storyboard that allows parents and children to bond over the creation and sharing of unique fairytales via their LG smartphone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55525-lg-mobile-sprint-ali-landry-lg-viper-4g-lte-android-smartphone-launch
Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
Installing child restraints can frustrate even the most capable of parents. A system called Lower Anchors and Tethers for Children is supposed to make things easier by standardizing attachment hardware, but a new study shows that many automakers aren’t paying attention to the key factors that make LATCH work. Only 21 of the 98 top-selling 2010-11 model passenger vehicles evaluated have LATCH designs that are easy to use. This is the main finding of joint research conducted by the Insurance Institute for Highway Safety and the University of Michigan Transportation Research Institute (UMTRI).
U.S. Transportation Secretary Ray LaHood today announced the launch of new public service announcements (PSAs) to raise awareness about the importance of choosing the right child safety seat and making sure it is installed properly. The ads, released in partnership with the Ad Council, promote car seat safety among parents of children up to age 12. Data from the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) show an estimated 8,959 lives were saved by child restraint systems from 1975 to 2008.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55319-nhtsa-launches-new-psas-about-car-seat-recommendations-for-children
