It has more than 112 years in tire experience; 86 years of service experience. It has serviced 11,000 makes/models and over 500 million vehicles in the last 86 years. Make no mistake. Firestone is a car company.
That’s the concept of the new Firestone brand campaign Bridgestone Americas (Bridgestone) launched this past weekend during the IZOD IndyCar Series Grand Prix of Baltimore IndyCar race.
The commercials use scene set-ups typical to a new car commercial only to reveal more seasoned makes and models as the stars of the campaign. The campaign, entitled, “Drive a Firestone”, is built on the core idea that while we don’t make cars, Firestone is a car company. That’s because whatever you drive, Firestone tires and the service provided by a Firestone retailer can help make your car run stronger, longer. It becomes a Firestone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57818-bridgestone-americas-make-no-mistake-firestone-is-a-car-company
VTech Electronics North America, LLC (www.VTechKids.com) is bringing bigger roars to the toy vehicle aisle as Attila the Ankylosaurus, Span the Spinosaurus and Brok the Brachiosaurus join the other award-winning Switch & Go Dinos on shelves today. All seven durable, unique and collectable Switch & Go Dinos are now available both online and in store at all major retailers, ranging in price from $15.99 to $49.99. In conjunction with the full launch of the toys, VTech is unveiling the ‘Show & Tell with Switch & Go’ video contest, which encourages children to use their imaginations to discover the ultimate dinosaur and car combination toy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57706-vtech-kids-show-tell-switch-go-dinos-video-contest-nickelodeon
After pioneering pizza delivery with innovations such as the Heatwave Bag, corrugated pizza box, magnetic car topper and Domino’s Tracker™ – Domino’s Pizza (NYSE: DPZ) is looking to revolutionize delivery once again.
Beginning today, the recognized world leader in pizza delivery launches a national campaign as unique as anything in its proud 52-year history, asking consumers to contribute to a whole new pizza delivery experience by helping design the Ultimate Delivery Vehicle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57579-dominos-pizza-design-the-ultimate-delivery-vehicle
Esurance, the official car insurance sponsor of the US Open, is teaming up with the 2012 Olympic champions the Bryan Brothers and USTA Serves to support two tennis programs benefiting at-risk youth.
Facebook users can go to Esurance’s Facebook page at www.facebook.com/esurance to vote for one of the two “game-changing” programs. Esurance will donate $50,000 to USTA Serves to be distributed to each of the programs based on the percentage of votes received. Voters can also enter a sweepstakes to win a trip for two to the men’s singles final of the 2013 US Open.*
To view Multimedia News Release, go to http://www.multivu.com/mnr/57555-esurance-the-bryan-brothers-and-usta-help-benefit-at-risk-youth
Today, for the first time in the company’s 86-year history, Kelley Blue Book launches a national television advertising campaign in an effort to leverage the brand’s strength and recognition as a vehicle valuation pioneer and leader for new-car shopping and research. Following the introduction of radio ads that began airing in early 2012, Kelley Blue Book now expands its inaugural consumer marketing campaign to include national television advertising, while also unveiling the first official modernization of its widely recognized and trusted seal logo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57257-kelley-blue-book-logo-redesign-national-television-advertising-campaign
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The multiple award-winning Nissan LEAF rewrote the record books this weekend. The Nissan LEAF has set a record as the fastest car over a measured mile (1.6km) in reverse.
Driven by professional stunt driver Terry Grant, the Nissan LEAF raced backwards up the famous Goodwood hillclimb course at the weekend’s Festival of Speed, covering the distance in 1m 37.02s at an average speed of 88.5km/h (55 mph).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nissan/56563/
The expert editors from Kelley Blue Book’s www.kbb.com, the leading provider of new car and used car information, today name the 10 Coolest New Cars Under $18,000 (http://www.kbb.com/car-reviews-and-news/top-10/10-coolest-cars-under-18000-2012/). In this annual list published by Kelley Blue Book’s kbb.com, the editors ranked their top choices and named the 2013 Dodge Dart as this year’s No. 1 affordable new ‘Cool Car.’
The economy is at a near-standstill and gas prices are through the roof, but regardless of financial constraints or economic hardships, the simple fact remains that car shoppers want their new ride to be cool. That is why now, more than ever, kbb.com’s annual list of the 10 Coolest Cars under $18,000 is in tune with the times, providing a great selection of cars that are not only affordable, but also fun.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56270-kelly-blue-book-kbb-com-10-coolest-new-cars-under-18000-2012
Mountain Dew® and Dale Earnhardt Jr. brought “The Dark Knight Rises” to Brooklyn, Michigan for a few laps on Thursday, June 14. Earnhardt, who will be driving a special No. 88 Diet Mountain Dew/“The Dark Knight Rises”-inspired Chevrolet in Sunday’s race, tested at the two-mile track before going alongside Batman’s iconic Tumbler during demonstration laps around the speedway.
“I’m excited to finally get the No. 88 Diet Mountain Dew ‘The Dark Knight Rises’-inspired Chevrolet out on the track,” said Earnhardt, driver of the No. 88 Chevrolet for Hendrick Motorsports. “And it was cool to draft with the Dark Knight Tumbler.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56722-mtn-dew-dale-earnhardt-jr-no-88-car-the-dark-knight-rises
