Being 'social' is considered by many as a key attribute of modern operations for a broad spectrum of businesses. Even more believe it's the single most important driver of change in the marketing communications industry, but tangible examples of these are considerably rarer than social media theorists.
The IPA in association with PR Newswire are proud to present the first in a series of events that will explore how social media and related techniques are actually being applied today. The clear boundaries between advertising, marketing communications and PR are dissolving in a world of mainstream social media usage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ipa/48898/
If you write, work as a photographer, print or work in the publishing industry in any way you probably have one specific wish: large circulation with minor costs. The product should reach the right target group, overproduction and senseless shipping should be avoided – everything unnecessary is just a burden for the budget. If the aim is not to be published in a magazine then you should pay the trade fair digi:media in Düsseldorf a visit. The trade fair for digital supported publications was a great success at its debut.
Large offset rollers and type cases are sometimes no longer part of the inventory of even the largest newspaper printing plants. Through the constant increasing possibilities digital printing has revolutionized the printing industry, which was declared dead a few years ago. But only newspaper, only print - a publishing house cannot be structured this one-sided in today’s world. At least one iPhone app or additional internet supplemental offering has to be provided. And even book printing offices have to admit: digital intervention in a centuries-old process present amazing opportunities.
The world of gaming is going three-dimensional; IBM's Watson supercomputer is poised to revolutionize the health sector; and 3D holographic video conferencing technology is turning Star Wars fiction into reality: this year, as always, CeBIT features a wealth of groundbreaking IT innovations. Media representatives were invited to take a tour of the digital world of tomorrow ahead of the ICT fair's March-the-1st opening date.
The UK\'s biggest marketing and advertising event just got even bigger! TFM&A has consistently achieved impressive growth in visitor numbers since its launch in 2001, and on the 1st and 2nd March, the 2011 edition of the event saw over 12,000* (pending ABC Audit) marketing, media and advertising professionals walk through the doors of Earls Court 2 in just 2 days.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tfma/48889/
Homewood Suites by Hilton, the international brand of the all-suite, home-like hotels, today launched an integrated brand awareness campaign starring the brand’s beloved “Lewis the Duck” mascot and its suites with full kitchens. The campaign includes TV, print, and online ads, as well as a Duckmentary chronicling Lewis’ TV ad shoot, which will serve as the centerpiece for a corresponding social media and public relations campaign.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homewood-suites/48873
SES conference was a great success in Hong Kong 2010. We have invited 245 veterans from online marketing, search marketing and the social media marketing industry. There are more than 50 guest speakers who are marketing giants from the industry introducing the latest industry trends, technological innovation and success stories.
Meredith Corporation (NYSE:MDP; www.meredith.com), the leading media and marketing company serving American women, today announced the tablet launch of three of its most popular brands – Better Homes and Gardens, Parents and Fitness – on the iPad. All three monthly editions bring additional layers of content and interactivity to consumers, and are created by the highly respected editorial and creative teams behind the brands’ print issues.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meredith/49074/
Rock electric violin group FUSE, aka Linzi Stoppard and Ben Lee, were commissioned to produce and perform
'I Vow To Thee'
This special track for the Fashion For The Brave show at the Dorchester Hotel, Park Lane, London in aid of Help for Heroes, the Household Cavalry Operational Casualties Fund, and ABF - The Soldiers Charity.
Linzi launched the event to the media on horse back at the Hyde Park Barracks
Experian Automotive today announced CheckMyRide.com, a free social media Website for car enthusiasts. Members of the site can build their own personal vehicle history timeline, track the whereabouts of vehicles they have owned in the past, and easily share their favorite memories about the cars and trucks they love on Facebook and Twitter. The new site also allows members to receive a free AutoCheck® vehicle history report so they can fully understand and share their current vehicle’s history.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/experian/48613/
TFM&A, the UK’s longest running marketing, advertising and media exhibition, has just announced its educational line-up for 2011, which includes over 100 case-study led sessions from leading global brands and 10 keynote sessions from industry experts.
TFM&A 2011 will be taking place at Earls Court 2, London on the 1st and 2nd March and this year has more sessions and bigger theatres than ever before.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tfma/47589/
