An international and bilingual conference designed and organized by Christophe Ginisty will take place in Paris on Friday, January 16th 2015 around the umbrella theme "The brand and the territory": a fascinating dive into territories' reputation and some fascinating strategies of brands that link their reputation to one geography.
Created in January 2013 in partnership with the International Public Relations Association (IPRA), the ReputationWar International Conference has become one of the main events on reputation management at the digital age.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411151-reputation-war-conference/
Subaru of America, Inc. (SOA) has reported record sales of 513,693 vehicles for the 2014 calendar year. This is an increase of 21 percent over the previous record of 424,683 vehicles, which was set in 2013. This sixth consecutive record also represents the largest ever single–year increase in volume for the brand.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7074156-subaru-reports-record-sales-2014/
Rather than making New Year’s resolutions to go on the latest diet, Post Great Grains is asking Americans to adopt a balanced way of eating with a focus on healthy foods in conjunction with the launch of new granola and snack mix products. According to a recent national survey, women have been on an average of nine diets in their lifetimes, yet 78 percent of women believe fad diets are not an effective way to maintain a healthy weight.1 Great Grains, the brand known for less-processed, wholesome nutrition, is asking women to ditch fad dieting for good in 2015, and pledge to go “Fad-Free” as a New Year’s resolution.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7407851-post-great-grains-fad-free-resolution/
Raminator, a monster truck sponsored by the Ram Truck brand, has broken the GUINNESS WORLD RECORDS® record for the Fastest Speed for a Monster Truck at Circuit of The Americas in Austin, Texas. Hitting a record speed of 99.10 miles per hour (mph), Raminator and Driver Mark Hall secured the GUINNESS WORLD RECORDS title at 8:44 a.m. (CT), breaking the previous record of 96.8 mph.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/71011510-raminator-and-hall-brothers-racing-shatter-guinness-world-records-fastest-speed-for-monster-truck/
From bushes applauding recyclers and street performers tipping their audience, to a revolving door offering compliments and an unexpected makeover at the DMV, everyday experiences can be made a bit better with an unexpected twist. Home2 Suites by Hilton, Hilton Worldwide’s award-winning mid-tier, all-suite hotel brand, is celebrating this mindset and inviting travelers to think about extended stay travel in a “fresh, new way” with the launch of a new surprise and delight campaign in conjunction with the brand’s 50th hotel opening.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7392651-home2-suites-by-hilton-introduces-fresh-new-way-video-campaign/
With the holiday shopping season right around the corner, Playmates Toys, the company behind the Teenage Mutant Ninjas Turtles toy line for over 25 years, is proud to announce that it has received numerous accolades from esteemed toy and parenting industry experts and retailers. In addition to the individual product awards, the Teenage Mutant Ninja Turtles brand was identified as one that is hot by TTPM, the leading online resource for all things play.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7101159-playmates-toys-teenage-mutant-ninja-turtles-top-honors-this-holiday/
TAG Heuer, the Swiss avant-garde watchmaker, known worldwide for its high precision watches and chronographs, celebrated the last race of the Grand Prix season in Abu Dhabi in style when Mclaren Mercedes Formula One superstar and TAG Heuer brand ambassador Jenson Button showcased an exhilarating show with two Gyrfalcons from Abu Dhabi Falconers’ Club. The celebration also witnessed the star driver launch the brand’s latest innovative timepieces.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7382551-TAG-Heuer-Jenson-Button/
Many women are familiar with the brand name BOTOX® Cosmetic (onabotulinumtoxinA), but a new study from SheSpeaks™, an online community of women, reveals what they really want to know about it.1 To address the most common questions women have – and there are nearly 10 million women who are considering treatment2 – Allergan Inc., maker of BOTOX® Cosmetic, teamed up with SheSpeaks to identify these questions and provide answers.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7334951-allergan-shespeaks-survey-reveals-what-u-s-women-really-want-to-know-about-botox-cosmetic/
1 in 3 women will notice hair thinning in her lifetime, and it can start as early as her 20’s. Today, the hair regrowth category leader, ROGAINE® Brand, announced the official launch to market of Women's ROGAINE® 5% Minoxidil Topical Aerosol, the first and only FDA-approved, once-daily use treatment for Female Pattern Hair Loss containing 5 percent minoxidil in an elegant foam formula. Minoxidil is the only topical ingredient FDA-approved to help regrow hair.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7368851-introducing-women-s-rogaine-5-percent-minoxidil-topical-aerosol-fda-approved/
Carhartt, America’s premium work wear brand since 1889, is launching its national fall integrated advertising campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. Beginning today, the multi-week campaign will tout “Trust your gear. Not your weatherman” across multiple broadcast and digital mediums through December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7104351-carhartt-rain-defender-durable-water-repellent-coat/
In anticipation of the 2014 holiday season, POND’S®, the classic beauty brand trusted by generations of loyal followers, is teaming up with the Rockettes, the legendary precision dance company, to encourage women to kick off an effective, Rockettes-approved skincare routine and enter for a chance to go behind the curtain at Radio City Music Hall this December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7335551-pond-s-skincare-makeup-removers-rockettes-tested-approved/
O’Keeffe’s®Working Hands Hand Cream launched a new national marketing campaign in advance of a winter that The Old Farmer’s Almanac predicts will see below-normal temperatures to 40 below zero. The campaign is a presentation of the skin care brand’s many testimonials. It showcases Americans who are engaged in professions that require extensive and dexterous use of their hands-including workers from the world’s largest suspension bridge, Mackinac Bridge in Michigan, and a rural veterinarian clinic caring for livestock and family pets.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7333651-o-keeffe-s-working-hands-cream-testimonials-campaign/
