Today, international humanitarian organization Concern Worldwide US launched the Your Dollar Our Future campaign to raise money to rebuild schools, hire teachers, and supply materials to repair the damaged education infrastructure in Haiti. The campaign coincides with American children starting a new school year after the summer holiday and is supported by celebrity “All Stars,” including Gabriel Byrne, Usain Bolt, NFL quarterback Charles Tillman, Brendan Fraser, Damien McGinty, Jon Secada, Jeffrey Donovan, Giuliana Rancic, Renee Oldstead, Cassie Scerbo, and Gabrielle Beauvais, to name a few, who have joined Concern to help bring education to earthquake-affected children in Haiti. The campaign will be formally launched at the Clinton Global Initiative Annual Meeting in New York City.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51797-concern-worldwide-your-dollar-our-future-campaign-haiti
Drive for Innovation is an initiative presented by UBM Electronics in partnership with Avnet Express, the e-Commerce engine for Avnet Electronics Marketing, an operating group of Avnet, Inc. The first-of-its kind media project is designed to showcase electronics innovation and automotive system design with a cross-country journey in a Chevrolet Volt. The 12-month initiative will celebrate innovative people, products and places in electronics and technology.
EE Times Editorial Director Brian Fuller will visit innovation hubs across America, interviewing engineers, entrepreneurs, innovators, students and “mad scientists” – all while blogging and posting video about his experiences. Fuller will highlight inspiring stories and detail electronics innovation behind the Volt and the future of plug-in electric cars.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51004-drive-for-innovation/
The Racer’s Group, one of the most successful sports car team’s in the world over the last 15 years, launched its new social media and digital initiative this week heading into Saturday’s inaugural Baltimore Grand Prix. The professionally produced video (http://vimeo.com/28340908) features TRG’s two-car Porsche 911 GT3 Cup effort that is making a run at the Series GTC class championship. It was shot at its most recent American Le Mans Series race at Road America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52001-new-trg-social-media-video-features-run-for-championship
Ann Curry, co-anchor of NBC News’ TODAY, America’s number one morning news program; Brian Williams, anchor and managing editor of NBC Nightly News, America’s leading evening newscast; and everyone’s favorite feathered friend, Big Bird, star in 24-hour preschool television channel Sprout’s first PSA created for “Kindness Counts,” the network’s new multiplatform, prosocial initiative designed support the development of empathy in preschoolers. Marking the official kick-off of “Kindness Counts,” the PSA premiered this morning during TODAY.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50882-sprout-kindness-counts/
Since its early days, Kiehl’s Since 1851 has been committed to the betterment of the communities where it serves its patrons. In celebration of the company’s 160th Anniversary, Kiehl’s establishes “Kiehl’s Gives” – an ongoing global initiative to promote philanthropy around the world, in proud partnership with Julianne Moore, Pharrell Williams and the Scissor Sisters.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51089-kiehls-gives-julianne-moore-pharrell-williams-scissor-sisters
J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48223/
Pentair, Inc. (NYSE: PNR), a leader in sustainable water solutions, announced today the results of the multi-year Project Safewater-Colón initiative and research, funded by The Pentair Foundation. Project Safewater-Colón demonstrates that it’s possible to provide people in developing countries with affordable and sustainable sources of safe drinking water.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pentair/49765/
For the second straight year, State Farm and Major League Baseball (MLB) are giving fans from coast to coast the chance to deliver a big hit for their favorite charitable organization. Through the Go To Bat program, an online, charitable initiative driven by State Farm’s commitment to helping communities get to a better state, fans can support the causes that mean the most to them and take their shot at winning one of the $18,000 weekly donations for their favorite charity and a trip for two to the 2011 World Series.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51025-state-farm-go-to-bat
The Mercedes-Benz Star Fund, the automaker's largest start-up amount for a charity fund worldwide outside Germany, today commemorated its first anniversary. Distinguished by its past year achievements in the five core areas of environmental protection, education, music, arts and sports, culture of driving and social care, the Mercedes-Benz Star Fund announced another boost to its corporate social responsibility (CSR) efforts by launching the new ‘Star Ambassador’ Volunteer Program. This is also its latest initiative to enhance its CSR program in China through encouraging greater participation and providing a more sustained and strategic development of its social contribution efforts.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mercedesbenz/50793/
Roland Corporation U.S. and Girl Scouts of the USA have announced a Chicago stop on Saturday, May 14 and a New York City stop on May 21st, in conjunction with the national tour of the new Girl Scouts Rock! Initiative, which includes workshops designed to inspire and empower girls through music.
Girl Scouts Rock! Powered by Roland will reach thousands of Girl Scouts and their parents across the country, delivering the message that you can have a “Better Life with Music.” The fun, interactive curriculum co-developed by Roland and Girl Scouts of the USA gets girls pumped up about making music and music education. Girl Scouts Rock! is designed to provide girls ages 8-14 with a hands-on experience playing popular music, an opportunity fewer girls are receiving due to school music budget cuts.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/girlscoutsrock/46002/
The NASCAR Foundation today announced “NASCAR Unites,” an industry initiative led by The NASCAR Foundation that creates an opportunity for NASCAR fans, drivers, teams, tracks, sponsors and more to unite to improve the lives of children across the nation. NASCAR Unites engages the sport in a collaborative effort to support children’s causes through fundraising, volunteering, sharing inspirational stories and unifying to make a difference.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nascarfoundation/49777/
The American Pain Foundation (APF) announced today the launch of new information and resources on pain medication safety for acetaminophen and nonsteroidal anti-inflammatory drugs (NSAIDs) as a part of its PainSAFE™ educational initiative. The new information will be launched with a national public service announcement (PSA) emphasizing the safe use of pain treatment options, particularly medications containing NSAIDs (aspirin, ibuprofen, naproxen) and acetaminophen (Tylenol, APAP). APF is the nation’s largest consumer advocacy organization dedicated to people with pain.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/painfoundation/49865/
