Touch-screen technology is everywhere and it comes as no surprise that today’s children are practically born digital. It’s second nature for even the youngest children to pick up a smart device and instinctively navigate to find their favorite, age-appropriate apps. As parents try to help their children find a healthy balance between traditional and tech play, one thing is for certain…this growing trend isn’t slowing down any time soon.
In 2011, Fisher-Price, the leading maker of infant and preschool toys and Mattel’s largest brand, took an innovative approach to integrating “app-cessories” into its product line by creating the Laugh & Learn™ Apptivity™ Case for iPhone® and iPod® touch devices to protect parents’ coveted devices from babies’ dribble and drool. The Apptivity Case, appropriate for children ages six months+, was developed in conjunction with free Laugh & Learn apps to enable infants to experience their favorite Laugh & Learn characters, like the beloved Puppy, in a new, engaging format.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56836-fisher-price-laugh-learn-apps-toddlers-touch-screen-technology
Rescue pets can reach their full potential if just given the opportunity. Four rescue pets have been selected as finalists in the “Tales of Greatness” Purina® Pro Plan® 2012 Rally to Rescue® Story Contest, proving that even in the face of challenging beginnings all pets can make a positive difference. Purina® Pro Plan® is now inviting pet lovers to share in the celebration of these remarkable stories of achievement by voting in the nationwide contest.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58333-purina-pro-plan-rally-to-rescue-tales-of-greatness-pet-story-contest
As part of Global Youth Traffic Safety Month™ , the U.S. Department of Transportation (DOT), Mazda Motorsports, the Ad Council and the National Organizations for Youth Safety (NOYS) announced the six high school and college winners of their second annual Project Yellow Light scholarship contest. “One Text or Call Could Wreck It All,” was the theme of this year’s contest. Entrants were asked to develop and produce a short video that would depict for their peers the dangers of risky mobile behavior on our Nation’s roadways. The high school grand prize was awarded to Brittany Devasure, a senior from North Carolina, for her video. For the first time, the contest was open to college students. Rachel Hall, who studies at the Cleveland Institute of Music, was recognized as the grand prize winner for her video.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61426-ad-council-and-nhtsa-announce-project-yellow-light-scholarship-winners
Rock electric violinists Linzi Stoppard & Ben Lee perform a preview of album tracks live in Athens. This is a snippet of one of the great tracks from their forthcoming album - a fusion of Led Zeppelin\'s \
