“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
Sears, a leading integrated retailer, is launching a Connected Solutions flagship store that simplifies the way people shop for their connected home. Located at The Shops at Tanforan in San Bruno, Calif., it features a living room, kitchen, nursery, workout room, garage and outdoor area, so members can experience the benefits of smart technology firsthand. Nationally, Sears is expanding its Connected Solutions assortment to hundreds of stores, offering one of the industry's largest cross-category selections of smart technology products. Online, members can experience the San Bruno store and shop for an even wider selection of smart products on the new Sears Connected Solutions site.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7551551-sears-connected-solutions-flagship/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
Society for Science & the Public (Society) today announced that Regeneron Pharmaceuticals, Inc. (NASDAQ: REGN) is the new title sponsor of the Science Talent Search. Selected through a competitive process that garnered interest from the nation’s leading companies and philanthropists, Regeneron will become only the third sponsor in 75 years of the nation’s oldest and most prestigious high school science competition.
The new sponsorship will be celebrated at a special event today at the American Museum of Natural History, which is known for its extensive science education program. The event will be hosted by astrophysicist Neil deGrasse Tyson, Ph.D., Frederick P. Rose director of the Hayden Planetarium at the American Museum of Natural History, and can be viewed via webcast at 9:00 a.m. EDT at http://edge.media-server.com/m/go/sciencetalentsearch.
Regeneron is committing $100 million to support the Science Talent Search and other Society programs through 2026 and will assume title sponsorship of the competition effectively immediately. As part of its commitment, Regeneron is nearly doubling the overall award distribution to $3.1 million annually, increasing the top award to $250,000, and doubling the awards for the top 300 young scientists and their schools to $2,000 each. During its history, the Science Talent Search has provided more than $25 million in awards to over 8,500 students and schools.
To view the multimedia release go to:
http://www.multivu.com/players/English/7846351-regeneron-science-talent-search/
Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is delighted to announce its Fall 2017 Extraordinary Women, Extraordinary Stories campaign featuring fashion icons Christy Turlington Burns and Karlie Kloss, lensed by acclaimed photographer Cass Bird. The campaign is a culmination of an all-women cast and crew.
Showcasing these extraordinary women and laced with the narrative of the unique relationship between Burns and Kloss, the campaign features strikingly intimate candid video vignettes and editorial photographs, as well as classically cool styling by Karla Welch. Extraordinary Women, Extraordinary Stories explores the meaningful relationship between Christy and Karlie, bound by a shared desire for purposeful change. Each has been inspired to channel the success of their modeling careers to work toward positively impacting women’s lives through their respective initiatives: Kode with Klossy, empowering young women and girls to learn to code as well as become leaders in tech and, Every Mother Counts, providing support to mothers around the world with access to essential maternity care.
To view the multimedia release go to:
https://www.multivu.com/players/English/8166651-cole-haan-fall-2017-extraordinary-women-extraordinary-stories/
Bulbs.com, one of the largest online distributors of replacement lighting announced today that it is adding the new Philips hue lighting system to its LED product assortment. Bulbs.com will be among the first Philips Professional channel distributors to carry hue. Until now hue has been offered only through the Philips Retail channel.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7262751-bulbs-com-new-philips-hue-web-enabled-led-lighting-system/
The all-new HGTV.com is the ultimate online destination for anyone who loves making their home a better place to live. The site’s marquee feature is the HGTV Photo Library, a new curated resource that serves up livable design inspiration with stunning room photos.
To view the Multimedia News Resource, go to: http://www.multivu.com/players/English/7355851-hgtv-unveils-reimagined-home-and-lifestyle-online-portal-photo-library-debut/
Virginia Bioinformatics Institute (VBI), a world-class research institute dedicated to the study of information biology, is using DataDirect Networks (DDN) SFA® high-performance storage engine-based GRIDScaler GPFS parallel file system to perform rapid, accurate Ebola outbreak modeling for the U.S. Department of Defense’s Defense Threat Reduction Agency (DTRA).
A team of 30 researchers and scientists on VBI’s Ebola rapid response team initially provided DTRA and West Africa’s Ministries of Health (MOH) with short-term forecasts on vaccine production and disease spread.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7429756-ddn-gridscaler-vbi-ebola/
Emmy- and Golden Globe-nominated actress and advocate Kerry Washington has joined with The Allstate Foundation to raise awareness about domestic violence and the critical role that financial abuse plays in domestic violence situations. Washington is serving as the national ambassador for Allstate Foundation Purple Purse, the signature initiative that gets Americans motivated to combat domestic violence.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253951-allstate-foundation-purple-purse-domestic-violence-awareness/
‘Tis the season to discover your Om. For American fashion designer, Sigrid Olsen, Om resonates profoundly, imparting deeper focus, serenity, wisdom, and happiness. Sigrid offers her three favorite ways to refresh body, mind and spirit with this Creative Well-being Wish List for the Holidays:
Rejuvenate, relax and reinvent this New Year. Mix exhilarating cultural travel with art, yoga, and self-discovery. Reserve now for Sigrid’s upcoming Creative Well-being Retreat in Santorini next September. Entice a friend, a colleague, a sister, a daughter, or relish just going solo. Reserve by January 15, 2015 to receive a significant early bird savings.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
The Verizon Innovative App Challenge - the no-coding-skills-needed contest that gives middle and high school students a chance to bring their problem-solving app ideas to life - is back! In its fourth year, the App Challenge calls students to gather teams, dream up ideas, and create concepts for mobile apps that could solve problems in their schools and communities.
For the first time, the App Challenge will be open to teams representing non-profit organizations in addition to schools, and even more students will earn free tablets and cash awards for the groups they represent. The deadline for submission is Nov. 24, and the winners will be named in January 2016.
Bill Nye, the Science Guy, is helping Verizon to encourage students nationwide to submit their ideas and to organize their teams now.
Created by the Verizon Foundation in partnership with the Technology Student Association, the App Challenge offers hands-on, experiential learning to ultimately help students envision brighter futures for themselves that they may never have imagined, as business owners, app inventors and professional coders.
To view the multimedia release visit:
http://www.multivu.com/players/English/7593951-verizon-innovative-app-challenge/
Johnnie Walker The Journey, since its inception, has always told stories of progress. Through Storyline, Johnnie Walker The Journey aims to inspire people by highlighting incredible, real stories that have made a positive difference in the world. Bringing to life its mantra of #KeepWalking, Johnnie Walker The Journey introduces ‘Ode to Lesvos’, the first among a series of short films that aim to inspire people to embrace positivity and bring them together to build a better tomorrow for the world.
Can you really ignore what’s in front of your eyes? Because tomorrow it could be me. I could be on a boat with my family and I would like to be helped,” says fisherman Stratis Valamios in Ode to Lesvos.
This time, 12 months ago, Stratis’ life changed beyond recognition as he spent months on end rescuing men, women and children from the waters around his home. His village, with a population of around 150, became the front line of the refugee crisis as hundreds of thousands of people came ashore, fleeing war and seeking a better future.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7932651-ode-to-lesvos-refugee-crisis/
