Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
ARC is the first all-in-one content engagement platform that lets you easily, quickly and widely distribute your multimedia content – especially video - across multiple digital channels to all of your key audiences. Unlike widgets or microsites or passive media players, ARC brings together everything you need to drive content marketing results:
A highly accessible and interactive format. Massive distribution via PR Newswire’s industry-leading multimedia content distribution network. Dynamic, “on-the-fly” update-ability. Along with extreme speed, efficiency and measurability. No other digital platform does more to make your content marketing programs successfully deliver measurable results.
For more information, go to http://www.multivu.com/players/English/48198-PRNewswire-ARC-Marketing/
Torn between two destinies…Claire is having the perfect sixteenth birthday. Her pool party is a big success, and gorgeous Matthew keeps chatting and flirting with her as if she’s the only girl there. But that night, she discovers something that takes away all sense of normalcy: she’s a werewolf. Learn more about the author here: http://tinyurl.com/y5a9eau Learn more about the book here: http://tinyurl.com/y83zttn YA
For One More Day is a true story of transformation. It is about Sarah’s life journey, surviving child abuse, sexual abuse, and domestic violence that eventually led her to alcoholism. With faith in God and herself she rises above all of her challenges in a deeply spiritual conclusion. Learn about the book here, http://bit.ly/lKMpxQ Learn about this author here, www.denisemoon.com BIOGRAPHY, AUTOBIOGRAPHY, Personal Memoirs
More magazine and Editor-in-Chief Lesley Jane Seymour hosted the Reinvention Convention on May 17 in Chicago, bringing together more than 600 women interested in revitalizing their careers, finances, style and health.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/moremagazine/44308/
ABC of Sales offers eight secrets for consistently reaching high sales levels and lays out in clearly understandable language what it takes to be a Sales Superstar. The ABC of Sales is a guide for professionals who want to soar in sales, revive their sales careers, or position their companies among the elite. Learn more about this book and its author here, http://www.ABCofSales.com Non Fiction
Dorina Basarab is a dhampir, half human, half vampire.Dory had been working with a Vampire Senate task force on the smuggling of magical items and weaponry out of Faerie when she was captured and brought to a lab. But when Louis-Cesare rescues her, she has no memory of what happened to her.To find out what was done to her and who is behind it Dory will have to face off with fallen angels, the maddest of mad scientists, and a new breed of vampires that are far worse than undead. Find out more at http://www.karenchance.com/books.html Fury's Kiss by Karen Chance. romance, urban fantasy, fantasy
Cities will never be the same. With more than 5 billion people projected to live in cities in 2030, there is a need for innovative ways to meet the challenges related to climate change and maintain a livable environment. The year 2010 is by the UN designated to be “The International Year of Biodiversity”, which represents an opportunity to highlight the role of biodiversity and ecosystems in reducing the effects of climate change.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/svenskainstitute/46297/
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General Motors’ climate control engineers call him The Iceman – a high-tech top gun whose team created a way to make vehicle passengers feel much warmer or cooler than the cabin temperature in which they are seated. The result: more-precise comfort control on the 2012 GMC Terrain.
The Iceman – his real name is Jeff Bozeman – says an instinctive sense of frugality drives him to find ways to make heating and cooling systems more efficient.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53864-gm-bozeman-virtual-hot-cold-comfort-gmc-terrain
CVS/pharmacy, the nation’s leading retail pharmacy, and MinuteClinic, the largest retail health care clinic provider in the U.S., today announced that flu vaccinations are now available at all of its locations nationwide. CVS/pharmacy has more than 7,000 locations and MinuteClinic has more than 500 locations inside select CVS/pharmacy stores.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvspharmacy/45561/
A dark, gothic tale of romance . . . and murder. Jessamine Luxton has lived all her sixteen years in an isolated cottage near Alnwick Castle. When Jessamine begins to fall in love with a mysterious boy who claims to communicate with plants, she is drawn into the dangerous world of the poison garden. And in the right dose, everything is a poison, even love. Learn more about this book: http://tinyurl.com/28soe3l Learn more about this author: http://tinyurl.com/y9ajocj YA
