Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
A study published in the Journal of Infectious Diseases indicates that treatment with oseltamivir significantly reduces mortality in patients with influenza A/H5N1, or ‘bird flu,’ even when given late in the course of illness.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/outcome/46648/
Volkswagen of America, Inc., today announced the world debut of the all-new Passat, a transformational car in Volkswagen’s ambitious growth plan for the U.S. market.
Designed in Germany and made in America, the Passat was developed as a larger vehicle with premium features and handling characteristics that will perfectly match it with the tastes and lifestyles of Americans. It will be built in Chattanooga, Tenn., at the world’s newest, most advanced and environmentally responsible auto assembly plant.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vw/40221/
CVS Caremark and Children’s Hospital Boston will celebrate a mutually significant milestone at Fenway Park this evening. Just prior to the Boston Red Sox/Baltimore Orioles game, the two will recognize hitting the $1 million mark in funds donated to the Hospital by CVS Caremark for children with disabilities. The relationship that brought them to this point spans more than five years and focuses on a shared commitment to helping children with disabilities. Monies donated derive from the CVS Caremark Charitable Trust and the CVS Caremark All Kids Can Program and support the Hospital’s Cerebral Palsy Program and its Center for Communication Enhancement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52103-cvs-caremark-reaches-1-million-in-donations-children-s-hospital-boston
Delta Air Lines (NYSE: DAL) is on schedule with the $1.2 billion expansion of Terminal 4 at John F. Kennedy International Airport where the structural steel frame of the Concourse B extension is now visible.
Ahead of the 2013 opening, customers can take a virtual tour of the expanded terminal through a new animated video available on the Delta Air Lines YouTube channel. In addition, more than 80 displays throughout JFK Terminals 2, 3 and 4 and on airport vehicles display the changes customers will experience in 2013.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/delta/47825/
Luxury Swiss watchmaker RAYMOND WEIL is pleased to announce that internationally renowned musical genius Dizzee Rascal selected the exceptional NABUCCO CUORE CALDO to wear in his latest blockbuster music video 'DIRTEE DISCO'.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/raymondweil/42429/
The Eurail Group G.I.E., the organisation dedicated to the marketing and management of the InterRail product range will continue to promote brand awareness during the Dutch Travel Fair between the 12th and 16th January, 2011. The objective is to continue promoting InterRail is for everyone and that, contrary to popular belief, there is no upper age limit.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/interrail/47577/
On the eve of Memorial Day, a star-studded line-up will grace the stage for one of PBS’s highest-rated programs, the NATIONAL MEMORIAL DAY CONCERT. The multi award-winning television event honors the service and sacrifice of all our men and women in uniform, their families at home and those who have made the ultimate sacrifice for our country. The concert will feature riveting performances from some of the world’s biggest stars. In addition, acclaimed actors will present personal stories of love and sacrifice submitted by viewers through the concert’s Virtual Wall of Remembrance.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/capitalconcerts/47462/
A three-year, incentive-based wellness program at Sentara Healthcare, implemented in partnership with Optima Health, a division of Sentara Healthcare, demonstrated a substantial improvement in employee health and a $3.4 million savings in healthcare costs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/optimahealth/46413/
Warner Bros. Consumer Products (WBCP) will showcase an engaging and innovative line-up of licensed toys and products in support of the highly anticipated animated television series, “ThunderCats,” at the 2011 American International Toy Fair. The all-new series from Warner Bros. Animation (WBA) marks a creative collaboration with Studio4°C — one of the most vibrant animation studios in Japan — and is a 21st century re-imagining of the iconic 1980s action classic. “ThunderCats” will air on Cartoon Network in 2011. Global master toy licensee Bandai America Incorporated, along with licensees worldwide, will reinvigorate the nostalgic brand with enthusiasts to introduce a whole new set of fans to the beloved pop culture staple.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/warnerbros/45307/
J. C. Penney Company, Inc. (NYSE: JCP) and Iraq and Afghanistan Veterans of America (IAVA), the nation’s first and largest non-profit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan, are joining forces to provide America’s newest generation of military veterans with more than $1 million in apparel and footwear to start new civilian wardrobes. With over two million servicemen and women who deployed as part of Operation Enduring Freedom and Operation Iraqi Freedom, the “Welcome Heroes” campaign seeks to honor and support recent vets with the apparel needed to pursue new career opportunities or to enjoy the leisure activities missed most at home.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/51176/
The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go
