Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/
Over 200 public relations and communications professionals gathered at the St Pancras Renaissance hotel in central London to hear Doug Wills, Managing Editor of the London Evening Standard give a talk on the recent changes at the paper, its long term plans and insights into the future of the newspaper publishing industry.
The evening event hosted by PR Newswire and CorpComms Magazine brought together two great London icons - The London Evening Standard and the St Pancras Renaissance Hotel (formerly The Midland Grand) a magnificent Gothic building that was opened by Queen Victoria in 1873, left to ruin and now painstakingly restored to stand proudly as one of London’s most stunning architectural offerings.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/prnewswire/48900/
BlackRock, Inc. (NYSE: BLK) today announced that its iShares® Exchange Traded Funds (ETFs) business, the world’s largest manager of ETFs, is launching a campaign to assist investors in learning what to look for when selecting an ETF. The initial phase of the campaign is the publication of an Investor ETF Checklist and an accompanying educational video, both available on the iShares website.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/iShares/47109/
America’s largest specialty party retailer, Party City, announces a partnership with Iraq War Veteran Troy Yocum to support “Hike for Heroes,” Yocum’s personal mission to walk 7,000 miles across America to raise funds and awareness for military families in need. A recent survey by non-profit and government agencies revealed one out of three military families have trouble meeting monthly bills. In response, from June 15 – July 31, Party City is conducting a nationwide in-store donation drive to support “Hike for Heroes,” and Party City customers can support Yocum’s incredible journey and military families with dollar donations collected at any of Party City’s nearly 700 retail stores.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/partycity/50778/
As part of its focus on delivering solutions that serve the emerging areas of opportunity for GroupM clients and beyond, GroupM Search announced today the launch of GMS Local. GMS Local is a holistic digital solution that allows national brands to connect with consumers in the neighborhoods where they live, work and play.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51294-groupm-search-launches-gms-local
Innovative science and collaboration are at the cornerstone to addressing global food security, DuPont Chair and CEO Ellen Kullman told international leaders today at the 2011 World Food Prize. Themed, The Next Generation: Confronting the Hunger Challenges of Tomorrow, the annual World Food Prize brings together more than 1,000 global leaders, including former presidents, CEOs from Fortune 500 food and agriculture companies, World Food Prize laureates and policy experts to discuss how to address the current food crises and food security needs for people around the globe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52517-dupont-pioneer-hi-bred-world-food-prize-announcement
Mike Rowe has teamed up with Lee Jeans to share his common-sense philosophy on denim – a straight-forward approach that mirrors the 120-year-old brand known for its authentic quality. Rowe, creator and star of the Discovery Channel’s “Dirty Jobs,” is not shy about what he looks for in a pair of blue jeans. “It’s pretty simple,” said Rowe. “They should last. They should fit. They should fade. They should never cost more than fifty bucks. And they should be blue.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lee/45674/
The Genworth Foundation announced today a three-year commitment to strengthen financial education in more than 300 high schools across the Commonwealth of Virginia. The announcement, made at Henrico County’s Hermitage High School, included Lieutenant Governor William “Bill” Bolling and Secretary of Education Gerard Robinson.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/genworthfinancial/43291/
The world's largest plant to turn natural gas into cleaner-burning fuels and lubricants took a major step closer to production today when gas began flowing from a giant offshore field.
Pearl GTL will process around 3 billion barrels of oil equivalent over its lifetime from the world's largest single gas field, the North Field in the Arabian Gulf. The field stretches from Qatar’s coast and contains more than 900 trillion cubic feet of gas, equivalent to 150 billion barrels of oil, or over 10% of worldwide gas resources.*
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/shell/48891/
The CIGNA Health Awareness Tour Mobile Learning Lab is an experiential exhibit on 18 wheels that helps to raise awareness and understanding of traditional and non-traditional influencers of health.
Many health awareness efforts seek to increase individual understanding of the importance of key “numbers” or medical indicators of health, such as blood pressure and cholesterol levels. While these measures are important, the Mobile Learning Lab takes awareness to a new level, challenging guests to look at health more holistically.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46644-CIGNA-Mobile-Learning-Lab/
The Procter & Gamble Company’s Oral-B® and television host Brooke Burke took over New York City’s Vanderbilt Hall in Grand Central Station to celebrate their commitment to advancing America’s oral health. Oral-B, the brand of toothbrush more dentists use themselves worldwide, is offering consumers 50 percent off select Premium Power toothbrushes after mail-in rebate from Sept. 1 – Oct. 31, 2010 to empower Americans to take charge of their own oral health. Oral-B Premium Power toothbrushes will be donating $25,000 to Operation Smile — a worldwide children’s medical charity that provides free surgeries for children with cleft lips and cleft palates.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/oral-b/44596/
In collaboration with the National Institutes of Health (NIH), Banner Alzheimer’s Institute (BAI), University of Antioquia in Colombia and Genentech, a member of the Roche Group (SIX: RO, ROG; OTCQX: RHHBY), announce the first-ever prevention trial in cognitively healthy individuals who are destined to develop Alzheimer’s disease because of their genetic history. This groundbreaking study—the first to investigate whether an anti-amyloid treatment can stave off the disease—will span two countries and help launch a new era of prevention research in the urgent fight against Alzheimer’s.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56128-banner-alzheimer-s-institute-genentech-nih-prevention-trial-genetics
