Today actress and star of the hit TV show Desperate Housewives Eva Longoria surprised lucky New Yorkers with a first taste of new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola. To continue fueling the “Drink it to Believe it” excitement, actress and star of Mission Impossible: Ghost Protocol Paula Patton will bring Pepsi NEXT to Los Angeles fans on Monday, April 9th at The Grove at 1:30 PM PDT.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54978-pepsi-next
With more than 50 vehicles debuting at the Los Angeles Auto Show, the latest advancements in automotive technology and design are sure to find their way into driveways across the country very soon. Micah Muzio, editor for the car-shopping website Kelley Blue Book, www.kbb.com, provides a wrap-up of what was hot from the first auto show of the 2012 season.
To view Multimedia News Release, go to http://www.multivu.com/players/English/52609-la-auto-show-2011/
Tune in as the Emmy® Award-winning television series This Old House kicks off its first-ever Los Angeles renovation on PBS. With the help of local tradespeople, the expert crew gives a 1933 Spanish Colonial Revival located in the neighborhood of Silver Lake a “Hollywood-style makeover.” In order to accommodate a growing family, homeowners Kurt Albrecht and Mary Blee know they need to expand their home. The This Old House experts are working with Los Angeles-based contractor Steve Pallrand and his design-build firm Home Front on a modest 750-sq.ft. addition, which includes a new second floor, larger kitchen, new family room, two additional baths and two more bedrooms. Throughout the renovation, the series will focus on preserving and replicating the quaint period details that make the property unique, such as the clay roof tiles, arched doorways, tray ceilings, plaster ornamentation, inlaid floors and art deco light fixtures.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/thisoldhouse/48093/
Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Cirque du Soleil presented a wholly unique and exclusive performance for the 84th Academy Awards on Oscar Sunday, February 26. The one-time-only event featured the largest Cirque cast ever assembled for a single act.
More than 50 international artists from Cirque du Soleil productions around the world converged in Los Angeles to bring the dynamic showcase to life. The act featured aerialists, Icarian acrobats, hand balancers, dancers and characters from IRIS, A Journey through the World of Cinema™ along with the 15-member Banquine team from Viva ELVIS™ in Las Vegas and a hand balancer from Zarkana™, direct from Moscow’s Kremlin State Palace Theatre. The act was accompanied by music from Academy Award®-nominated composer Danny Elfman, who scored the music for Cirque du Soleil’s IRIS, A Journey through the World of Cinema.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54694-cirque-du-soleil-84th-academy-awards-exclusive-performance-danny-elfman
On Saturday, May 22, the Upper Deck Company sent a crew to the Los Angeles Memorial Coliseum to orchestrate three very important components at this year's NFL PLAYERS Rookie Premiere Photo Shoot. First, they had to photograph each of the top college draft picks sporting their collegiate jerseys for upcoming football products licensed by NFL PLAYERS and the Collegiate Licensing Company. Next, they had to collect thousands of hard-signed autographs from the 35 participating players to be used as insert cards in the Upper Deck sets. Lastly, they taped the players answering questions about their collegiate careers and then asked their opinions on where LeBron James – one of Upper Deck's exclusive spokesmen who's considered the most sought-after free agent in the world – might be playing basketball next season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/upperdeck/44542/
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CODA Automotive, a California-based electric car and battery company, will make its auto show debut at the Los Angeles Auto Show this month. The company will host a press reception to kick off the show on Wednesday, November 17 from 4:00 — 6:00 p.m. As part of an ongoing commitment to educate consumers about sustainability and green energy technology, CODA will host a series of educational seminars throughout the show, ultimately reaching more than 600 students.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/codaautomotive/47398/
Celebrity Chefs Mary Sue Milliken and Susan Feniger are on a mission to find the best fish taco in America.
Teaming up with wild and sustainable Alaska seafood, the Los Angeles-based Border Grill chefs invite home cooks to submit their take on the wildly popular fish taco. Recipes using any variety of wild Alaska seafood are welcome. The grand prize winner will be flown to Los Angeles to serve their winning fish taco alongside the famous chefs on their gourmet taqueria on wheels, the Border Grill Truck. For more details, or to enter, visit www.alaskafishtaco.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/alaskafishtaco/46708/
VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., and makers of ACUVUE® Brand Contact Lenses, today announced the “ACUVUE® 1•DAY Contest,” which will bring three lucky fans of singing star Charice a trip to Los Angeles to be featured in the music video for her new single, “One Day.”
Now through May 23, 2011, fans can enter the “ACUVUE® 1•DAY Contest” at www.facebook.com/ACUVUE for their chance to win one of the grand prizes, have their photos featured in Charice’s video, or one of the prize packages.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acuvue/49745/
Approximately 80 million American men and women experience some form of hair loss. Premature balding or thinning hair can often result in a decrease of self esteem. Freedom Laser Therapy of Los Angeles is dedicated to change all that by bringing their iRestore Hair Rejuvenation System to the mass market.
This proven, safe Laser Hair Restoration Technology, otherwise known as phototherapy, is a scientific process providing stimulation to cells in your hair. The 25-year old advanced low-level laser treatment stimulates the scalp, allowing miniaturized and dormant hair follicles to rejuvenate.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54394-freedom-laser-therapy-laser-hair-treatment-regrowth-restoration
