CGAP recently conducted a study of 426 Mexican households with income below $1,440 per month in an effort to better understand the financial habits, needs and wants of low-income customers. The nationally representative survey helped segment customers into six groups with common needs and behavior towards financial services. The study highlights in particular four lower-income groups – those living on US$4-10 per day (seasonal workers), US$10 per day (entrepreneurs), US$15 per day (informal salaried/wage workers) and US$12 per day (formal salaried workers) – and found that even across these income segments, households’ financial concerns and aspirations were similar.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50762-cgap-analysis-low-income-households-in-mexico-matches-financial-products
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This weekend, more than twenty celebrated emerging contemporary artists transformed ordinary features of North 6th street in Brooklyn (Williamsburg), New York, into an extraordinary immersive and participative experience as part of ABSOLUT’s Open Canvas initiative. From wind art to crocheted fence tapestries and digital projections, the co-created interactive art exhibition celebrates the first iteration of ABSOLUT’s TRANSFORM TODAY™ global campaign, a movement inspiring creative risk-taking amongst today’s creative class.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62253-absolut-open-canvas-initiative-interactive-art-exhibition-brooklyn
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This February 18th marks The Advertising Council’s seventieth anniversary. Since 1942, the non-profit organization has been creating memorable campaigns aimed at improving the lives of the American people. Ad Council icons and slogans are woven into the very fabric of American culture. With campaigns ranging from
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With remarkable ease and precision, the uniquely skilled artists, aerialists and acrobats of Cirque Dreams take the Dolphin Harbor Theater stage in an all-new aquatic production that combines unbelievable feats of strength with the graceful leaps and bows of bottlenose dolphins. Cirque Dreams Splashtastic – the Most Amazing Show Above H2O, premiers today and officially opens to the public Saturday, May 25 in a limited run engagement, a first foray into this depth of entertainment by the park.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61691-six-flags-discovery-kingdom-cirque-dreams-splashtastic-world-premier
A party that started at 8,000 feet high and thousands on-ground looking up into the sky, ended as the most intense party on earth, especially for MaryJo Villar from Houston who jumped off the Takis helicopter and skydived into the by-invitation-only event. Villar won the Takis Airdrop Face the Intensity photo contest by submitting a picture of her first-ever skydiving jump on the 2-million-fan Takis USA Facebook page.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63862-takis-airdrop-event-los-angeles-with-contest-winner-maryjo-villar
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From the creators of ICE AGE and RIO, EPIC tells the story of an ongoing battle deep in the forest between the forces of good and the forces of evil. When a teen age girl finds herself magically transported into this secret universe, she must band together with a rag-tag team of fun and whimsical characters in order to save their world...and ours. Voice talent includes - Beyonce Knowles, Colin Farrell, Josh Hutcherson, Amanda Seyfried, Johnny Knoxville, Aziz Ansari, Pitbull, Jason Sudeikis and Steven Tyler.
