In the fourth edition of its annual trend report, Ericsson ConsumerLab presents the hottest consumer trends for 2015 and beyond.
Michael Björn, Head of Research, Ericsson ConsumerLab, says: "Services and products that quite recently seemed beyond imagination are now easily accepted and believed to rapidly reach the mass market. With only five years until 2020, the future really does seem closer than ever before."
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7394951-ericsson-hot-consumer-trends-2015/
The nation’s rate of preterm birth—the largest contributor to infant death in the United States -- increased again in 2016, after nearly a decade of decline, earning the nation a “C” grade on the latest March of Dimes Premature Birth Report Card.
The rate of preterm birth rose in states across the country for a second year in a row. More than 380,000 babies are born preterm in the U.S. each year, facing a greater likelihood of death before their first birthday, lifelong disabilities or chronic health conditions. An additional 8,000 babies were born prematurely in 2016 due to the increase in the preterm birth rate between 2015 and 2016, the March of Dimes says.
To view the multimedia release go to:
https://www.multivu.com/players/English/8189251-march-of-dimes-premature-birth-report-card-2017/
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Last night Boys & Girls Clubs of America (BGCA) named Whitney Stewart National Youth of the Year in a ceremony held at the National Building Museum in Washington D.C. She accepted the honor before an audience that included members of Congress and Boys & Girls Clubs of America (BGCA) partners and supporters, including National Spokesperson and Club alum Denzel Washington.
Youth of the Year is BGCA's premier recognition program for Club teens and the National Youth of the Year title is the highest honor a Club member can receive, representing the voice of four million Club youth. For nearly 70 years, the Youth of the Year program has recognized young people for their outstanding leadership, service, academic excellence and dedication to living a healthy lifestyle. The Youth of the Year program is presented by Disney with support from signature partner Toyota. Along with additional partners Taco Bell Foundation and University of Phoenix, the National Youth of the Year will receive $145,000 in academic scholarships, as well as a trip to Disney World and a brand new Toyota vehicle. This year Youth of the Year will award more than $1 million in scholarships to Club teens.
To view the multimedia release go to:
http://www.multivu.com/players/English/7640151-bgca-national-youth-of-the-year/
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IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, is renewing its relationship with actor/comedian Rob Riggle as the Holiday Inn Express® brand’s first-ever Creative Director. In a role created just for him, Riggle will tap into his wit and “smarts” to showcase the simple pleasures at Holiday Inn Express hotels that help guests enjoy a little bit of nice to help them leave ready for anything – like a restful night of sleep, an energizing breakfast or a good, fast cup of coffee at the push of a button.
The Holiday Inn Express brand will feature Riggle – actor, comedian and coffee connoisseur – in its latest Stay Smart® campaign spots. As his first order of business, Riggle is implementing the brand’s new beverage offering – a Keurig® K130 in-room brewing system in every guestroom – making morning coffee intake easier and faster than ever before for Holiday Inn Express guests. The new Keurig brewers are the first of several contributions from Riggle to follow in the coming months.
To view the multimedia release go to:
http://www.multivu.com/players/English/7789551-holiday-inn-express-keurig-brewers/
Monster (NYSE: MWW), a global leader in connecting people to jobs, and Brandwatch, the leading social intelligence company, today announced the results of a year-long social media study of more than 1.1 million tweets in the United States analyzing exactly who, what, when, where and why people take to Twitter to discuss how they feel about their jobs.
“It’s certainly not just the weather nor differences in temperament that drove the disparity between people in the east hating their jobs and people in the west loving them,” said Joanie Courtney, Senior Vice President, Global Market Insights at Monster. “Job satisfaction is an often fluid, temporary sensation, and social channels deliver people the opportunity to express those sentiments with greater ease than ever before. The results indicate an opportunity for companies to focus on embracing existing talent to move the ‘love-hate needle,’ as well as those Tweeting to translate their skills for new opportunities to find something better.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7470451-monster-brandwatch-social-media-study/
Visionworks and Davis Vision kicked off 2017 continuing their work to raise awareness about the importance of annual eye exams for school-aged children by increasing the number of vouchers and glasses they will donate this school year from 10,000 to 15,000. Through their joint initiative, Let’s Go See has already donated more than 8,300 vouchers since the 2016-17 school year started.
“The Let's Go See program has been instrumental in our efforts to spread awareness of the need for annual eye exams for school-aged children. We feel honored to help families provide eye exams and glasses to their kids, and look forward to continuing our mission,” said Jim Eisen, president and CEO of HVHC Inc., and president of Visionworks.
Between dental checkups, doctor's exams, and everything else parents do to keep kids healthy, children’s vision often gets overlooked. Many parents wait until their child has expressed an issue with their vision before taking them for an eye exam, but according to Prevent Blindness America, 1 in 4 school-aged children in the United States has a vision problem, which if left untreated can affect learning ability, personality, and adjustments in school.
To view the multimedia release go to:
http://www.multivu.com/players/English/7938651-visionworks-lets-go-see-childrens-eye-health-awareness/
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Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.
“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/
Back to school is right around the corner and with it comes the chaos of school year routines! The to-do list for families before classes begin is extensive: getting the kids ready on time, making sure they get to school safely, preparing lunches in a pinch, and the list keeps going on! With so much to do, even the most put together parent might feel overwhelmed.
If anyone knows how to get a family on the move and into a seamless routine, it’s parenting expert Colleen Burns: she raised six sons! On Tuesday, August 8, Colleen is available for live interviews to discuss her top tips for getting parents (and kids!) ready for the school year to begin.
