The Business Software Alliance (BSA) today announced the introduction of SAM Advantage, a first of its kind software asset management training course and certification. The course, which aligns to International Organization for Standardization (ISO) guidelines, provides in-depth training on effective management of IT assets – serving as a crucial tool in helping organizations maximize their technology investments.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bsa/46256/
Bayer HealthCare’s Consumer Care division announced today the introduction of Bayer® Advanced Aspirin, the next generation of aspirin for pain relief. Using the patent-pending Pro-Release™ Technology, Bayer Advanced Aspirin is clinically proven to relieve tough pain twice as fast as previous Bayer® Aspirin tablets.
With the introduction of aspirin in 1899, Bayer offered one of the first widely accessible analgesics, or pain relievers, to consumers. Today, Bayer's overall global Aspirin business continues to grow, and had double-digit, year-on-year sales growth in Q1 2011. Yet, while Bayer continues to be a leader in the category, for many U.S. consumers, Bayer Aspirin is primarily synonymous with cardiovascular use. Now, through a combination of technological innovation and rich analgesic heritage, Bayer is introducing a new standard in aspirin for tough pain relief with Bayer Advanced Aspirin.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bayer/50414/
Millions of Americans will enjoy their Fourth of July celebrations this year while watching fireworks. Many will be at public displays in their community, while others will be using consumer fireworks in the backyard. Zambelli Fireworks is reminding Americans to focus on safety — especially at home.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/zambellifireworks/44704/
Audi’s future e-tron models will cover long distances powered by practically silent electric motors. To ensure that pedestrians in urban settings will hear them, the brand has developed a synthetic solution: Audi e-sound.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/audi/53802
Rovaniemi is the official hometown of Santa Claus and is christmassy all year round. The highlight of the year is at the end of November, when the Christmas season is officially opened by the most famous citizen of Rovaniemi, Santa Claus. Many elves, citizens and tourists also take part in the festivity.
Santa is on his way...
Santa Claus starts his long journey to deliver gifts to children around the world on the day before Christmas Eve from Santa Claus Village. We can all wish him a safe journey and send our Christmas greetings all over the world.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/lapland/52792/
Diet Coke and Heidi Klum are joining forces once again. For the third consecutive year Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign. For her part, Klum will return to the runway for the Diet Coke sponsored Red Dress Collection Fashion Show on February 11, the popular kick-off to Mercedes-Benz Fashion Week in New York.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cocacola/42212/
Despite the fact that Christmas is long past, New Yorkers are experiencing reindeer sightings all over the city. Turns out, an equipment upgrade at the North Pole has led to unexpected – and welcome – career changes for Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/toyotanyc/48045/
A net 5 percent of executives interviewed for The Robert Half Professional Employment Report (http://www.roberthalf.us/per) said they expect to add full-time, professional-level employees in the second quarter of 2011. Nine percent plan to increase staff, while 4 percent anticipate declines. The net 5 percent projected increase is unchanged from the first-quarter survey, with most respondents, 86 percent, expecting to maintain current personnel levels.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/rhi/46962/
Bluefin Labs (www.bluefinlabs.com) unveiled technology today to discover and analyze what people say via social media about the shows and ads they watch on television in real time. The technology, currently in pilot with several global brands, agencies and media companies, lets marketers see audience response to mass media, providing insight to develop measurably more targeted and responsive campaigns.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bluefinlabs/48357/
Last night, Boston celebrated in style with a gala reception to honor the arrival of Harry Potter: The Exhibition to the Museum of Science. Beginning Sunday, October 25, Harry Potter fans will get the chance to step inside the famous wizard's magical world when the exhibition opens to the public. Visitors will be able to experience dramatic displays inspired by the Hogwarts™ film sets and see the amazing craftsmanship behind authentic costumes and props from the films. The exhibition will run through February 21, 2010.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/warnerbros/40726/
In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That’s the message in a remake of the iconic “Diner” commercial that aired during Super Bowl XXIX, where two soda delivery truck drivers go head-to-head over a can of the best tasting cola on the market. In the 2010 version, the truckers are back; and they both want the zero calories and maximum taste that only Pepsi MAX can deliver.
Hollywood, sports and music stars brought the public along for the ride as they raced 6,000 miles in four days to find the millions of people who may be at risk for Chronic Obstructive Pulmonary Disease (COPD), which kills one person every four minutes. Through Twitter, Facebook, Flickr and YouTube, tens of thousands of people followed the celebrities as they traveled to 14 cities to screen thousands of people for this relatively unknown top cause of death.
To view Multimedia News Release go to, http://multivu.prnewswire.com/mnr/drive4copd/41919/
