Today the Ad Council, in partnership with The Humane Society of the United States (HSUS) and Maddie’s Fund®, launches a new series of public service advertisements (PSAs) on behalf of The Shelter Pet Project campaign. In the new ads, adorable adopted shelter dogs and cats practically reach through TV screens, imploring audiences to play with them. Prospective pet owners are reminded that there are thousands of amazing shelter pets ready to meet them.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64564-the-hsus-maddie-s-fund-and-ad-council-launch-new-meet-psas
Every cat owner knows how difficult it can be to impress their furry feline. Taking on one of his toughest challenges, celebrity chef, restaurateur and animal lover Richard Blais teamed up with Fancy Feast® to show cat lovers that there’s no better way to wow their cats than with Fancy Feast® Broths. The gourmet cat food brand is revolutionizing the cat food category with the introduction of eight recipes that offer a delicious combination of delectable broth with real seafood and veggies, crafted without by–products or fillers. Blais helped introduce Broths at an exclusive launch party at the Tasting Table Test Kitchen & Dining Room in New York City on Tuesday, July 22, where he premiered the product and a new video starring himself opposite the iconic Fancy Feast cat.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7273751-fancy-feast-broths-richard-blais-cat-food/
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Chic Outlet Shopping®, the Collection of luxury outlet Villages by Value Retail, has launched its new summer ‘Globalista’ campaign, which is set to thrill lovers of travel, fashion and luxury destination shopping.
As part of the campaign, Chic Outlet Shopping® has created a one-of-a-kind film directed by world-renowned photographer Mary McCartney and starring international style icons – US model and actress Milla Jovovich and art director Julia Restoin Roitfeld.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61923-chic-outlet-shopping-launch-globalista-campaign
Emirates’ award-winning frequent flyer programme, Emirates Skywards, and MBNA have signed a new UK credit card collaboration; and announce the launch of two new credit card accounts for current and new Emirates Skywards members and UK consumers.
The ‘Emirates Skywards Credit Card Account’ and ‘Emirates Skywards Elite Credit Card Account’ allow customers the choice between a standard no annual fee card and an elite version with fee. Both cards are available to apply for now at www.emirates.com/uk.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61921-emirates-skywards-MBNA-UK-card-partnership
In a ceremony in New York’s Times Square, Warner Bros. Consumer Products (WBCP) and DC Entertainment officially announced the launch of Superman Hall of Heroes (www.SupermanHallofHeroes.com), an online gift-giving portal that empowers consumers to honor their personal heroes – those who have made a positive impact on their lives or the lives of others. To mark the occasion, an inaugural class of notable heroes from diverse backgrounds was honored, among them, courageous military personnel, forward thinking educational leaders, heroes in public safety and inspirational athletes.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7211651-warner-bros-and-dc-entertainment-launches-superman-hall-of-heroes
Icelandair helped alleviate the long days of darkness last night with the launch of their Aurora Borealis-themed plane, the Hekla Aurora. The launch, part of Icelandair’s #MyStopover campaign, culminated in Reykjavik as the plane flew over an illuminated Hallgrimskirkja church - a prelude to the city’s annual Winter Lights Festival which begins tomorrow.
The Hekla Aurora is part of Icelandair’s transatlantic fleet, providing passengers an experience of the Aurora Borealis while on board, both with its interior mood lighting, and the new Aurora Borealis livery on the exterior. As the Boeing 757 flew over Reykjavik city yesterday, passengers experienced the dancing lights of the on-board Aurora Borealis, with Icelandic music as the soundtrack, and, adding to the experience, a unique birds-eye view of Hallgrimskirkja church. The plane landed at Reykjavik’s domestic airport to a fanfare welcome as the locals came out in force to celebrate. They were also able to experience the plane for themselves as it was opened to the public.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7441451-icelandair-aurora-borealis-plane/
Cars.com, the premier online resource for buying and selling new and used vehicles, will add drama to this year’s Big Game to launch its all-new advertising campaign. Today, the site released print, digital and social teasers that pose the question “why drama?” Until the big reveal of Cars.com’s first new commercial, which will air during the first quarter of the game, fans can get a taste for drama by visiting www.cars.com/whydrama.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59238-cars-com-campaign/
AbbVie (NYSE:ABBV) today marks its launch as an independent biopharmaceutical company, with employees from more than 40 countries and patients joining AbbVie leaders as they ring the first opening bell of 2013 at the New York Stock Exchange.
With a rich, 125-year heritage of developing pharmaceuticals, AbbVie combines the focus and passion of a leading-edge biotech with the expertise and structure of a long-established pharmaceutical leader. A global enterprise that serves patients in more than 170 countries, AbbVie launches with an estimated $18 billion in annual revenues and a strong commitment to creating shareholder value through long-term growth potential and the continuation of the company’s history of shareholder dividends.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59757-abbvie-celebrates-launch-as-new-biopharmaceutical-company
A majority of dads in the U.S., seven out of ten, recently reported that they could use tips on how to be a better parent, according to a national survey conducted by the Ad Council. In advance of Father’s Day, WWE Superstars are inspiring dads throughout the country to get more involved in their children’s lives. WWE is joining the U.S. Department of Health and Human Services’ Administration for Children and Families’ Office of Family Assistance, the National Responsible Fatherhood Clearinghouse, and the Ad Council to launch a new series of public service advertisements (PSAs) that encourage dads to recognize their critical role and give them the tools to help get more involved.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7240051-wwe-superstars-importance-of-being-dad-national-public-service-campaign
DEWAR’S®, the world’s most awarded blended Scotch whisky, today announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400513-dewars-new-packaging-and-bottle-design
“You’re so close to that first sip, I can taste it….and I don’t have a mouth.” This doesn’t sound like your average whisky tasting? That’s right, it’s not. Today, Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age.
As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting ways. The launch of this cutting-edge digital mentorship program brings to life product credentials and over two centuries of heritage and blending expertise through a variety of unique experiences, developed in collaboration with Vayner Media, across Amazon Alexa, Facebook Messenger and a series of digital videos featuring award-winning mixologist Jeff Bell.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935451-johnnie-walker-digital-mentorship-program/
