Following the successful integration of eyeshadow try-on earlier this spring, Sephora, the leader in global prestige beauty retail, continues to drive mobile engagement with the launch of even more augmented reality-based features to Sephora Virtual Artist on its award-winning iOS and Android apps. New today are Cheek Try On, which allows users to virtually try on over 1,000 shades of cheek color, an expanded library of Looks, and a Color Match for Virtual Try On feature, which uses Artificial Intelligence to detect and accurately estimate the shade in any photo and match it with a lip, eyeshadow or cheek products available at Sephora. Available in the Sephora app, these new features for Sephora Virtual Artist are the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
To view the multimedia release go to:
https://www.multivu.com/players/English/7926154-sephora-virtual-artist-cheek-try-on-color-match/
The Great Food Truck Race is back for a sixth season this August with a brand-new fleet of fierce competitors cooking and traveling across America’s most famous stretch of road, historic Route 66. In a return to the show’s roots, the seven teams are professional food truck operators from around the country who are known regionally for their culinary talents and selling skills – and they are ready to be recognized from coast to coast. The 2,500-mile, food-filled road battle kicks off in Santa Monica, California then hits Sedona, Arizona and Santa Fe, New Mexico followed by tasty stops in Amarillo, Texas; Tulsa, Oklahoma and St. Louis, culminating with an epic finale in Chicago, where the winning truck is awarded a $50,000 cash prize. Hosted by Tyler Florence, the six-episode series premieres on Sunday, August 23rd at 9pm ET/PT.
http://www.imdb.com/name/nm5360404
Sacred Mountains with Ryan Pyle is a television series that will follow adventure traveler and award winning photographer Ryan Pyle to the far corners of the planet in the name of natural and cultural exploration, and of course some brilliant photography.
See America, Allergan’s initiative to fight against preventable blindness in the United States, today unveiled a powerful video featuring award-winning actor and hip-hop artist Common, that urges Americans to “stand in the way of darkness”.
The video harnesses Common’s striking spoken word ability, calling on Americans to fight against vision loss and prioritize their vision. Common highlights the 61 million Americans at-risk of severe vision loss, and challenges us all to imagine a life without sight.
“I'm proud to join Allergan in the fight against preventable blindness,” said Common. “Sight is something that far too many of us take for granted. I hope our message resonates with people across the country, no matter what age or background.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8057551-common-joins-allergan-see-america-against-preventable-blindness/
Volvo Cars, the premium car maker best known for its leadership in safety, has teamed up with three-time Pulitzer Prize-winning photographer and artist Barbara Davidson for a world-first - using the on-board safety cameras of the new Volvo XC60 to create a special collection of photographs.
This is the first time ever that a car is used as a camera by a photographer. Davidson’s collection of around 30 photographs, taken through the lenses of the XC60’s on-board safety cameras, captures life on the streets of the Danish capital Copenhagen from a completely fresh perspective.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8129151-volvo-cars-exhibition-life-city-xc60/
nanobébé, a brand dedicated to revolutionizing the infant feeding industry, today announced the launch of its much-anticipated sleek and modern ecosystem of health-focused feeding essentials for today’s 21st century parents, poised to be hot baby registry items this year. Breastfeeding moms can rejoice in the company’s flagship Breastmilk Bottle, the first and only baby bottle designed specifically to preserve essential breast milk nutrients. From pumping, storing, warming to feeding, the award-winning nanobébé Breastmilk Bottle protects the breast milk and preserves its nutritional value.
“When moms warm breast milk in the traditional way, there is a good chance that they are unknowingly damaging the nutritional and immunity-boosting properties of the milk. Additionally, the milk is likely heated unevenly, causing hot spots, which can harm the baby,” said Rallie McAllister, MD, MPH, nanobébé SpokesDoctor, family physician and coauthor of The Mommy MD Guide to Your Baby’s First Year. “nanobébé’s bottles are biomedically engineered with a concave shape that spreads the breast milk into a thin layer and allows it to warm at safe temperatures, protecting nutrients from damage and preventing hot spots.” The nanobébé Breastmilk Bottle warms stored breast milk quickly, twice as fast as standard bottles.
To view the multimedia release go to:
https://www.multivu.com/players/English/8260351-nanobebe-infant-breastfeeding-line/
Barcelona is hosting the third edition of the Wine & Culinary International Forum today, a biennial international conference dedicated to food and wine pairing promoted by Bodegas Torres. Over 250 professionals, including sommeliers, restaurant owners, distributors and journalists from almost 20 different countries, participated in the event. Celebrated in the Palau de Congressos de Catalunya, it provided a forum in which to reflect and discuss the complementary relationship between wine and food under the heading “Wine and World Cuisines.”
The president of Bodegas Torres, Miguel A. Torres, opened the event, which featured talks, tastings and culinary demonstrations by a total of 20 national and international experts who are highly regarded in their fields. Among them, Josep Roca, sommelier at El Celler de Can Roca; the award winning wine-writer and journalist Sarah Jane Evans MW, an expert in Spanish wines as well as the former Chairman of the Institute of Masters of Wine; the prestigious French enologist Pascal Chatonnet, one of the leading researchers into the microbiological factors involved in the interaction between wine and oak; Canadian researcher François Chartier, a pioneer in the aromatic science of molecular food matching since 2004 and author of Taste Buds and Molecules, world’s best innovative food 2010; the renowned French wine critic Michel Bettane; and the endocrinologist Dr. Francisco Tinahones, a researcher at the University of Malaga.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7948051-torres-wine-culinary-international-forum/
Today, Cision announced the launch of its integrated platform, the Cision Communication Cloud™.
This new offering is the first of its kind in the UK and European communications industry to bring the power of the cloud to earned media and incorporates many of Cision’s award-winning technologies, including Gorkana and PR Newswire products and services, into a single integrated platform, providing an effective way to connect, scale and accurately measure the impact of earned media communications.
Jeremy Thompson, CEO (EMEA & India), Cision/PR Newswire, said: “At Cision, we appreciate that PRs and communicators are busier than ever before, as the power and importance of reputation grows. We have set out to help our users assert control by integrating the essential communications data sets and tools they need at their fingertips in one place.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7961251-cision-communication-cloud/
When it comes to home décor, one of the easiest ways to update a room is with a fresh coat of paint. This year, FrogTape® brand painter’s tape is proving how simple it is to heighten your home’s appeal with the inaugural Paintover Challenge™ room makeover contest. The contest runs through May 25 and tests the design skills of six DIY home décor bloggers as they transform a space in need of a makeover.
The challenge is simple; all six bloggers must makeover their space using three things: paint, painter’s tape and a $1,000 budget. To up the ante, each blogger has been assigned one of the 2016 FrogTape® Design Trends identified by celebrity interior designer, Taniya Nayak, as this year’s hottest styles for the home. The process will be documented on their blogs and on paintoverchallenge.com with before, during and after shots of the room transformations. The winning blogger will be selected through public voting – which begins May 31 – and will receive $5,000 to donate to their favorite charity and appear in an upcoming national FrogTape® magazine advertisement. The winner will be announced on June 27.
“With the launch of the FrogTape® Paintover Challenge™, we’re hoping to inspire both expert and novice DIYers alike to step out of their comfort zone and push their creative limits – while showcasing the diversity of paint and painter’s tape,” said Allison Shagovac, influencer marketing manager, ShurTech Brands, LLC. “The participating bloggers each have their own unique styles and personalities, and we can’t wait to see what they create as they compete for a good cause.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7721331-frog-tape/
GSK Consumer Healthcare and FLONASE® Sensimist™ Allergy Relief, along with Emmy® Award-winning choreographer and entertainer Derek Hough, today announced the launch of the 2017 Greater American Road Trip featuring social media’s favorite family, the Eh Bees. On Thursday, March 16, the Eh Bee family will begin their coast-to-coast journey to rethink allergy treatment and leave each city a little bit greater than they found it.
Derek, along with Eh Bee family members Mama Bee and her son Mr. Monkey, all suffer from allergies, but are determined to be greater than their itchy, watery eyesi and congested noses with the help of new FLONASE Sensimist. After kicking off the journey together in Los Angeles, Derek will challenge the Eh Bees and their allergies as they partner with local organizations throughout some of the worst allergy cities in the country.
To view the multimedia release go to:
https://www.multivu.com/players/English/8061451-flonase-greater-american-road-trip-derek-hough-eh-bee/
Volvo Cars has revealed performance-inspired R-Design models of the new S90 sedan and V90 estate.
Central to the S90 and V90 R-Design is an advanced sport chassis that delivers an energetic, road-hugging drive.
“R-Design delivers an edge to our elegant estate and sedan models in our 90 Series, with a winning combination of a sportier, more responsive, drive with clearly visible performance styling,” said Björn Annwall, Senior Vice President Marketing Sales and Customer Service at Volvo Cars.
Sporting a new front-end design with spoiler-integrated fog lights, the R-Design models come with a unique grille and piano black trim on both front and rear. A new 5-spoke matt black diamond-cut wheel adds to the performance feel.
A wide range of styling cues are included on the inside – from unique deco trim, pedals and mats, to the sporty contour seats and special steering wheel, including a high level interior illumination package that radiates attention to detail.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7866051-volvo-reveals-s90-v90-r-design-models/
UBM Tech today unveiled the new community-driven Bank Systems & Technology (banktech.com), an interactive platform for bank technology professionals to connect with peers, editors and industry experts. The redesigned site provides the latest news, commentary, and discussion on the most pressing issues that technology and business leaders face in the financial services market. More than 50 new community contributors involved in banking channel strategies, payments, security, bank core systems, data management and compliance trends will enrich its award-winning editorial coverage.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7233651-ubm-tech-unveils-new-community-driven-bank-systems-and-technology
