SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
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The top model, style icon and fashion designer Kate Moss has visited the Coty factory in Granollers, near Barcelona to see her new fragrance, Vintage Muse, coming off the production line.
Upon her arrival, Kate was greeted by the factory director, Patrick Bourque, who revealed that the factory is producing a staggering 60 bottles of Vintage Muse per minute, around the clock.
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SoBe® gets it. Life is more exciting -- and more fun -- when you try new things, whether it’s a new flavor (Yumberry Pomegranate anyone?) or a new experience (let’s say, milking a fake cow). Today, SoBe and a team of adventure-seeking celebrities are making it possible for fans to “Try Everything” in New York City’s Madison Square Park from 10 am to 4 pm.
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J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
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This is the official trailer for the new film Revolutionary Road, directed by Sam Mendes and starring Leonardo DiCaprio and Kate Winslet. April and Frank Wheeler are a young, thriving couple living with their two children in a Connecticut suburb in the mid-1950s. Their self-assured exterior masks a creeping frustration at their inability to feel fulfilled in their relationships or careers. As their relationship deteriorates into an endless cycle of squabbling, jealousy and recriminations, their trip and their dreams of self-fulfillment are thrown into jeopardy. Releases in US theaters December 26, 2008!
http://www.revolutionaryroadmovie.com/
Some wounds go deeper than others and nothing helps more than strong arms pulling one tightly in to an even bigger heart. These stories feature women who have survived bitter pasts, and the men who have become stronger for understanding them. Together they can overcome anything, with a love born of compassion. This wonderful anthology is brought to you by Lori Foster, Erin McCarthy, Sylvia Day, Jamie Denton, Kate Douglas, and Kathy Love. Learn more about the book and its authors here, http://bit.ly/g9DlHi Author proceeds are donated to the One Way Farm home for abused and abandoned children. www.onewayfarm.org Romance
She’s a pragmatic journalist, he’s a fallen demon too good for hell. Dax and Eddy are on a mission to save the world. The odds are against them as they race to prevent a catastrophe of demonic proportions with a one week deadline before all hell breaks loose. The DemonSlayers: Book 1 DemonFire Kate Douglas Book Trailer Find out more about this author here : http://www.katedouglas.com Find out more about this book http://tiny.cc/NezUX Paranormal Romance
Fashion Stylist Cher Coulter, recently named “Stylist of the Year” at the 2010 Hollywood Style Awards, is well known for creating innovative and head-turning looks for some of today’s hottest stars including Kate Bosworth, Sienna Miller, Orlando Bloom, and Teresa Palmer. Coulter is now stepping in front of the camera, hosting a video series called “Love Your Assets,” sharing tips that help women dress to accentuate the part of their body they love the most. The videos are presented by INVISTA, the manufacturer and marketer of LYCRA® fiber, and feature body shaping solutions from ASSETS by Sara Blakely, a shapewear brand from the founder of SPANX®.
To view Multimedia News release, go to http://multivu.prnewswire.com/mnr/spanx/48310/
