Mimi’s Cafe Goes Red. Starting in February, American Heart Month, Mimi’s Cafe is giving a piece of its heart to the American Heart Association’s Go Red For Women movement. The neighborhood bistro inspired by France is the first-ever restaurant to nationally support the effort. Go Red For Women is dedicated to fighting heart disease, the number one killer of women, and harnessing the energy, passion and power women have to band together and collectively wipe out the disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54331-mimi-s-cafe-american-heart-association-go-red-for-women-heart-month
CBI Polymers Inc., the U.S.-based innovator of DeconGel® nuclear decontaminant, announced today the collaborative effort to remediate radiation from the campus of the Asahimachi Baptist Church and Little Lamb Kindergarten in Fukushima, Japan, in a project CBI Polymers calls “Restore Playtime.”
CBI Polymers donated its DeconGel® nuclear decontaminant and the manpower to apply the blue gel to the affected areas of the school. Once dry, the gel was peeled away, taking harmful radiation with it.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cellular-bioengineering/46957/
The bold and thrilling quest to finally understand the brain—and along with it our mental afflictions, from depression to autism—by a rising star in neuroscience
Sebastian Seung, a dynamic young professor at MIT, is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our own particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It is a monumental effort—the scientific equivalent of climbing Mount Everest—but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia. Seung explains how this new map of a human “connectome” might even enable us to “upload” our brains into a computer, making us effectively immortal.
Connectome is a mind-bending adventure story, told with great passion and authority. It presents a daring scientific and technological vision for at last understanding what makes us who we are, both as individuals and as a species. Find out more here, http://bit.ly/yEBoyq Non-Fiction
Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government, through the Department of State, created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45926/
The Racer’s Group, one of the most successful sports car team’s in the world over the last 15 years, launched its new social media and digital initiative this week heading into Saturday’s inaugural Baltimore Grand Prix. The professionally produced video (http://vimeo.com/28340908) features TRG’s two-car Porsche 911 GT3 Cup effort that is making a run at the Series GTC class championship. It was shot at its most recent American Le Mans Series race at Road America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52001-new-trg-social-media-video-features-run-for-championship
Wildlands, Inc. announces the completion of habitat restoration at the Liberty Island Conservation Bank in Yolo County, California. The completion of construction caps a three year entitlement and permitting process with federal, state and local agencies in one of the most complex restoration projects in Wildlands 20-year history.
The 186-acre restoration project focused on tidal aquatic habitat suitable for special-status fish species. The Liberty Island Conservation Bank is a collaborative effort between Wildlands, California Department of Fish and Game (DFG), National Marine Fisheries Service (NMFS) and U.S. Fish and Wildlife Service (FWS) and will mitigate permitted impacts to fisheries habitat throughout the Sacramento-San Joaquin River Delta. The Bank is protected with a permanent conservation easement and a non-wasting long-term endowment to manage the property in perpetuity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wildlands/49727/
The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lungusa/42818/
In an effort to educate teens about how to be smart about what they post and share online, the Ad Council announced the creation of a new collaborative initiative, the Internet Safety Coalition, developed to provide research-based messages to teens and their parents.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/47051/
Avon Products Inc (NYSE: AVP) today announced the launch of a global environmental mobilization in more than 65 countries and a $1 million contribution to The Nature Conservancy to launch the new Hello Green Tomorrow initiative, a unique globally coordinated grassroots effort. The mission of Hello Green Tomorrow is to empower a women’s environmental movement, launching initially with Avon’s donation to replant 1 million trees in the Atlantic Rainforest in South America and global fundraising to further restore this vital ecosystem at just $1.00 per tree.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42972/
Imagine young, responsible men smiling on an operating theater bed as a team of surgeons cut off their foreskin; in a new effort to help them reduce their risk of acquiring HIV. Well, no need to imagine. See for yourself: In Swaziland, "Operation Abraham" supports the training of doctors in performing safe, effective and rapid circumcisions on men.
In support of the It Gets Better Project and the worldwide movement that has been created to support GLBT youth, PwC US has launched a video of gay and lesbian staff sharing their challenges growing up gay and describing how they found acceptance, support and happiness as adults. Over 10,000 individuals and organizations have contributed videos to this effort to combat bullying of GLBT youth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pwc/45950/
Drivers count on their vehicles to get them to their destinations safely, but how well a vehicle runs depends on how much effort motorists put into protecting their investment in their cars.
According to the National Car Care Council, about 70 percent of vehicles on the road are in need of some repair. And a recent article from StockMarketsReview.com revealed that 40 percent of consumers involved in repair decisions are postponing car maintenance or repair on their primary vehicle.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55025-autozone-protect-your-investment
