Avon Products Inc (NYSE: AVP) today announced the launch of a global environmental mobilization in more than 65 countries and a $1 million contribution to The Nature Conservancy to launch the new Hello Green Tomorrow initiative, a unique globally coordinated grassroots effort. The mission of Hello Green Tomorrow is to empower a women’s environmental movement, launching initially with Avon’s donation to replant 1 million trees in the Atlantic Rainforest in South America and global fundraising to further restore this vital ecosystem at just $1.00 per tree.
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During his recent visit to Brazil for the launch of his second fragrance Patrick Dempsey 2, exclusive for Avon, American actor Patrick Dempsey made room in his busy schedule to join Avon Brazil President Luis Felipe Miranda to announce the donation of a digital Mammography Unit to the Gynecology Department of the Federal University of São Paulo (UNIFESP). Also joining Dempsey and Miranda were Dr. Afonso Nazario, Chief of Gynecology Department at the Federal University of São Paulo; Dr. Walter Manna Albertoni, Dean of the Federal University of São Paulo and Lírio Cipriani, Executive Director, Instituto Avon.
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America’s largest specialty party retailer, Party City, announces a partnership with Iraq War Veteran Troy Yocum to support “Hike for Heroes,” Yocum’s personal mission to walk 7,000 miles across America to raise funds and awareness for military families in need. A recent survey by non-profit and government agencies revealed one out of three military families have trouble meeting monthly bills. In response, from June 15 – July 31, Party City is conducting a nationwide in-store donation drive to support “Hike for Heroes,” and Party City customers can support Yocum’s incredible journey and military families with dollar donations collected at any of Party City’s nearly 700 retail stores.
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LG Mobile Phones announced today that 13 year-old, Brianna Hendrickson from Brooklyn, NY is the winner of the fourth annual LG U.S. National Texting Championship. LG originated the first-ever nationwide texting competition in 2007 and returned this year with additional prizes and challenges. After out-texting the best in the U.S. with her ultimate speed and dexterity, Brianna took home $50,000 and will now compete in the LG Text For Good Challenge, where she will have the chance to double her prize money and select a charity to which LG will make a $50,000 donation.
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Mimi’s Cafe® is celebrating the “lift off” of “Mimi’s for Miracles,” a month-long national awareness and fundraising campaign benefitting Children’s Miracle Network Hospitals. And Friday, July 6, on Mimi’s Muffins for Miracles Day, guests can enjoy a FREE Strawberry Shortcake muffin, Mimi’s newest creation, with a donation and any purchase at Mimi’s Cafe restaurants.
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Recognizing that the private sector is as responsible as government in solving the issue of veterans’ unemployment, Activision Publishing, Inc. (Nasdaq: ATVI) has pledged to find 1,000 jobs for veterans and is donating $1 million from the sales of its blockbuster video game Call of Duty®: Black Ops to help transition service members back to civilian life by providing them with job training and placement.
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Baskin-Robbins, the world’s largest chain of ice cream specialty shops, invites guests to celebrate its fifth annual 31 Cent Scoop Night on Wednesday, April 27, 2011 from 5 p.m. – 10 p.m. at stores nationwide. During the event, Baskin-Robbins is thanking its guests by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. The iconic brand is also “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation (NFFF). During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million ice cream cups and cones!
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CVS/pharmacy has kicked-off its ninth annual in-store fund raising campaign to support the fight against amyotrophic lateral sclerosis (ALS). Since 2002, CVS/pharmacy has partnered with the ALS Therapy Alliance (ATA) to help advance ALS research. To date, CVS/pharmacy has raised more than $19 million in its stores—a single $1 donation at a time—to support the funding of new clinical research with the aim of discovering a treatment or cure for this devastating disease. This year's campaign began on June 6 and runs through June 26.
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In an online effort to put new books in the hands of poor children around the world, supporters of Children International helped Visa donate $50,000 towards the purchase of books for impoverished children, the result of the organization’s “Click for a Cause” program sponsored by Visa Inc. The donation will allow Children International to buy books to fill nearly 100 libraries in seven countries with new textbooks and storybooks that will provide children with the opportunity to strengthen their reading skills.
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As jcpenney sets its sights on becoming America’s favorite store, the Company has launched jcp cares, a new charitable giving program. Through jcp cares, jcpenney will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the Company’s featured charity partner. jcp cares will kick-off July 1 with jcpenney’s support of the USO (United Service Organizations), a nonprofit, congressionally chartered, private organization dedicated to lifting the spirits of America’s troops and their families. Along with round-up donations raised by customers throughout the month of July, jcpenney will be making a $1 million donation to the USO. jcpenney will also donate $1 – up to $50,000 – to the USO for each customer that checks in to a jcpenney store via foursquare from July 23-31.
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The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
NESTLÉ JUICY JUICE, Feeding America® and celebrity mom and anti-hunger advocate Samantha Harris celebrated the kickoff of the JUICY JUICE Fruit for All Project at the Los Angeles Regional Food Bank on May 31, 2012. The program is designed to help alleviate summertime childhood hunger by delivering up to 35 million pieces of fresh fruit to children and families at risk of hunger nationwide. Today through August 31, one piece of fruit will be provided to hungry kids and their families each time JUICY JUICE is purchased*.
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*Donation promotion runs from June 1, 2012 to August 31, 2012 and includes all JUICY JUICE® retail pack sizes. Excludes any JUICYJUICE® product sold at foodservice outlets. During the promotion period, Nestlé shall donate to Feeding America the funds needed to deliver up to 35,000,000 pieces of fruit based on in-store sales and completion of online challenges at FruitForAllProject.com. Maximum donation is $420,000.
