To help combat an increasing trend in festive isolation, charity Abbeyfield today launches a nationwide campaign, Companionship At Christmas, to create an alternative to spending the celebratory period alone. The charity is offering free overnight stays and delicious Christmas lunches over the festive season (24th December – 4th January) in over 100 Abbeyfield sheltered houses and care homes. The Charity will take enquiries from now until December via their website or via their dedicated telephone number 0845 052 3553 up until the 18th December.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58633-abbeyfield-launches-companionship-at-christmas-campaign
PR Newswire’s new white paper, Welcome to the Age of Video Engagement, explores the impact of video storytelling and how intelligently combining original video content with press releases amplifies the strengths and benefits of each medium. Based on the approach and expertise of early video adopters, the piece also offers seven key lessons to make the most advantageous use of online video, including how to produce authentic and relatable videos, advance a video campaign through social media and measure its success.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55132-pr-newswire-white-paper-7-lessons-for-wielding-influence-of-video-in-pr
The National September 11 Memorial & Museum (9/11 Memorial) today joined the Ad Council to launch a public service advertising (PSA) campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of 9/11 by donating to or visiting the Memorial. The first PSA will air in the weeks leading up to the 10th anniversary of 9/11; the Memorial will be dedicated on that day and opens to the general public the following day, Sept. 12, 2011.
The 9/11 Memorial also today launched a new platform for the Memorial Guide, which displays the entire names arrangement of the Memorial. The Memorial Guide is now available as an app for iPhone through the Apple App Store on the smart phone. The app includes oral history content provided by StoryCorps, a partnership organization of the 9/11 Memorial.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51780-ad-council-9-11-memorial
Today Safe Kids Worldwide released a new research report that found while the death rate among children from poisoning has been cut in half since the late 1970s, the percentage of all child poisoning deaths due to medications has nearly doubled, from 36 percent to 64 percent.
Safe Storage, Safe Dosing, Safe Kids: A Report to the Nation on Safe Medication examines trends in morbidity and mortality of medication poisoning among children ages 14 and under. The report underscores the challenge of medication-related poisoning among children and offers solutions that will reverse the trends. Safe Kids also proposes specific roles that parents and other caregivers, industry, governments, and the medical community can play in improving medication safety through safe storage and safe dosing.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55155-safe-kids-worldwide-medication-safety-campaign-research-report
UK Premiership footballer Rory Delap, renowned for his devastating throw-in, has joined forces with a number of football heroes across Europe to support ‘Back in Play’, a European wide campaign to reach young men and women and raise awareness of ankylosing spondylitis (AS), a poorly understood condition which can affect the lower back.
To view Multimedia News Release, go to
http://multivu.prnewswire.com/mnr/prne/ogilvy/42435/
Check out the newest addition to WAT-AAH!\\\'s national ad campaign! It\\\'s a WINN-AAH!
Are you EAG-AAH! for WAT-AAH!\\\'s new national commercial?
This is it. Watch the WAT-AAH! bottle cut loose and party HARD-AAH!
At the Goody\\\\\\\'s Fast Relief 500 at Martinsville Speedway in Virginia, the friendly rivalry between racing legend and Goody\\\'s spokesman Richard Petty, and country music superstar and BC Powder spokesman Trace Adkins, got serious for two very good causes. Victory Junction, chosen by Petty, and Adkins\\\\\\\' chosen charity, Wounded Warrior Project, each received a donation of $50K from the powder brand they represent. Last year, BC and Goody\\\\\\\'s launched their joint Pick A Powder Campaign (www.pickapowder.com) to see which powder is the fastest at getting rid of pain. While the rivalry led by their respective spokesmen remains neck and neck, today\\\\\\\'s truce resulted in a total donation of $100,000.
The Arthritis Foundation is joining a global effort on Oct. 12, World Arthritis Day, to increase awareness of the many forms of arthritis and to call on individuals and policymakers to take action to reduce the burden of arthritis around the world.
Arthritis affects several hundred million people worldwide. In the United States, it’s the nation’s leading cause of disability, affecting one in five adults (50 million). The disease exacts a hefty financial toll, costing the U.S. economy $128 billion annually. As the staggering prevalence of arthritis continues to rise, the Arthritis Foundation is calling on the nation and individuals to “Move to Improve” to reduce the severe health and economic effects of this disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52066-ad-council-world-arthritis-day-move-to-improve-october-12
Ortho Clinical Diagnostics (OCD), in partnership with the National Association of Chronic Disease Directors (NACDD), today unveiled new consumer survey results and a report revealing the state of blood test health literacy in the United States with strategies to support much-needed patient education and empowerment. The first step: ensuring patient access to and understanding of blood test results, a critical component to maintaining health and wellness. The campaign kicks off during National Health Literacy Month, an awareness effort founded in 1999 to promote the importance of understandable health information.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52662-ortho-clinical-diagnostics-and-nacdd-blood-test-health-literacy-survey
Lacoste Claim Crocodile Viral Video filmed in Manchester. The 'Crocodile in Burgess Park London' viral has been claimed by Lacoste as part of their latest online campaign to launch their new fragrance collection Eau De Lacoste, L.12.12. which is inspired by the iconic Lacoste Poloshirt.
Find out more at http://www.facebook.com/Lacoste
Accessories are magical. Accessories are the tools we use to transform good taste into real presence. Effective personal styling is rarely about a complete, season-on-season reinvention. What can turn last year’s hottest day dress into this season’s rocking party frock? A heel. A clutch. And a bit of imagination. Clothes are a great joy but it’s accessories that keep us interested. And interesting.
This spring, the Collection of Chic Outlet Shopping® Villages launches ‘The Art of the Detail’ campaign to entice savvy shoppers to discover a lavish selection of must-have accessories, with savings of up to 60% on the recommended retail price. From leading international designers to niche European collections, between 60 and 140 luxury outlet boutiques in each Village offer price reductions that will make visitors double take; a single visit can turn a wardrobe around.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53741-valueretail
Just in time for the holiday season, a time when charitable giving increases, NFL players have joined FWD, a national public awareness campaign designed to inform Americans of the extreme famine, war and drought in the Horn of Africa. Developed by the U.S. Agency for International Development (USAID) and the Ad Council, the FWD campaign encourages Americans to forward the facts about the crisis and to donate to the relief efforts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53516-ad-council-horn-of-africa-relief-usaid
