On Wednesday, April 6, Viva® Brand teamed up with Hollywood actress and home/ DIY expert, Monica Potter, to host a dramatic clean-up benefitting Boys & Girls Clubs of Greater Ventura. The event, held at Avenue Thrift & Vintage Store in Ventura, CA, demonstrated how Viva® Towels can transform used, forgotten items with just a thorough cleaning. Donated household items ranging from kitchen appliances to outdoor patio furniture were expertly cleaned with the unique textures of Viva® Towels and then donated to 22 deserving families across the Ventura community. The effort jumpstarts a national push to “Unleash Clean” across the country.
Potter served as the Captain of the Viva® Clean Squad, motivating over 40 volunteers to “Unleash Clean” by scrubbing, polishing and shining up donated items from the kitchen, bathroom, living room and patio, showcasing the strength and durability of the towels. Viva® offers a choice of two types of everyday towels that work like cloth to stand up to any cleaning job in your home. Viva® Vantage® has a scrubby texture, great for shining stainless steel appliances and scrubbing grime off stovetops or patio furniture, while Viva® Towels have a signature soft and smooth texture for cleaning surfaces like countertops and coffee tables. To ensure a green event and minimize waste, Viva® Towels partnered with the City of Ventura to use natural household and eco-friendly cleaners so the towels could be composted afterwards.
To view the multimedia release go to:
http://www.multivu.com/players/English/7767151-viva-unleash-clean-for-boys-girls-club/
SAIC, Inc. (NYSE: SAI) today held an Investor Day event in New York City in which the senior leadership team of the planned spin-off company, Science Applications International Corp. (SAIC), presented its business plans and financial objectives.
SAIC, Inc. previously announced plans to create two independent, publicly traded companies. Upon completion of the planned spin-off transaction, the technical, engineering and enterprise IT services business will retain the name SAIC and trade under (NYSE: SAIC), while the government and commercial solutions company will be named Leidos and trade under (NYSE: LDOS).
To view Multimedia News Release, go to http://www.multivu.com/mnr/63326-saic-presents-planned-company-s-business-financial-objectives-investor-day
Havana, the Cuban capital that is celebrating its 500th Anniversary, is getting ready to host once again the XXI Habanos Festival. The biggest international event of the world’s best tobacco, the Habano, will be held from 18 to 22 February. Enthusiasts of this unique product from all corners of the world will participate in a Festival that will see the San Cristóbal de La Habana, Hoyo de Monterrey and Trinidad brands taking centre stage.
Attendees from more than 60 countries are expected will enjoy a comprehensive programme full of activities designed to explore some aspects of the Habanos culture: tours of plantations in Vuelta Abajo*, in the Pinar del Río* region, as well as visits to the factories responsible for producing this year’s biggest launches. Other highlights include three evenings of the best live music from renowned international artists, the finest gastronomy in Cuba, Habanos tastings and a wide range of beverages from different corners of the world.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8493751-the-xxi-habanos-festival-kicks-off/
Kaléo, a privately-held pharmaceutical company, today announced the AUVI-Q® (epinephrine injection, USP) Auto-injector will be available by prescription starting February 14th, and announced AUVI-Q AffordAbility, a first-of-its-kind access program for AUVI-Q. Through this new program, patients with commercial insurance, even those with high-deductible plans, will have an out-of-pocket cost of $0. For patients who do not have government or commercial insurance, and have a household income of less than $100,000, AUVI-Q will be available free of charge. In addition, the cash price for AUVI-Q is $360 and will be available to those patients without government or commercial insurance. Each AUVI-Q prescription includes two Auto-injectors and one Trainer for AUVI-Q.
To view the multimedia release go to:
http://www.multivu.com/players/English/7981051-auvi-q-epinephrine-auto-injector-access-and-availability-launch/
As part of LG SIGNATURE’s official partnership with the LPGA Evian Championship, the company hosted a culinary challenge featuring European star chefs. LG SIGNATURE – LG Electronics’ ultra-premium home appliance brand which offers innovative technology infused with the Art of Essence – invited several world-class chefs to create their own unique dishes under the theme of that reflected their essence as a chef. The challenge was filmed as part of a content series with a new episode broadcasted every day at the 2018 Evian Championship which was held from September 13-16.
To view the multimedia release go to:
https://www.multivu.com/players/English/8405551-lg-signature-chefs-evian-championship/
Automakers from around the globe are gearing up for the grand opening of the 2017 Chicago Auto Show, which opens to the public on 10am. Saturday, Feb. 11, at McCormick Place.
Illinois Governor Bruce Rauner, Chicago Mayor Rahm Emanuel, Illinois Secretary of State Jesse White and Cook County Board President Toni Preckwinkle are expected to be on hand Saturday, Feb. 11 for the ribbon cutting ceremony, which will officially open the 2017 Chicago Auto Show. With more than one million sq. ft. of exhibit space, the show is the largest in North America and has been held more times than any other auto exposition on the continent.
Taking center stage at the 109th edition of the Chicago Auto Show are more than 20 vehicles that made their world debut during this week’s Media Preview, including Dodge Durango SRT; Ford Expedition; Hyundai Elantra GT; Mitsubishi Outlander Sport; Nissan TITAN King Cab and Midnight Editions; TRD Sport editions of the Toyota Tundra and Sequoia; Subaru Legacy; and Volkswagen Atlas Weekend Edition Concept.
To view the multimedia release go to:
https://www.multivu.com/players/English/7660252-chicago-auto-show-2017-cas17/
Bacardi Limited, the largest privately-held spirits company, lights up this year’s holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDÍ rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardí Massó revolutionized the spirits world by creating rum as we know it today. The exceptional quality and mixability of BACARDÍ make it the world’s most awarded spirit and a sure standout at your celebrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53413-bacardi-rum-150-anniversary-holiday-gift-party-tips-presents-pack-spirit
As a reputed furniture expo, Furniture China 2013 will be held from 11-15 September in Shanghai China. All varieties of furniture products and supplies will be displayed by category at three venues with a total exhibition space of 800,000 sqm. This includes home furniture, office furniture, furnishings and Design of Designers (DOD) at the Shanghai New International Expo Centre (SNIEC) and JSWB global home furnishing centre; plus woodworking machinery and raw materials at the Shanghai World Expo Exhibition & Convention Center (SWEECC).
To view Multimedia News Release, go to http://www.multivu.com/mnr/62207-ubm-sino-expo-furniture-china-2013-sourcing-inspirations-design-lifestyle
While January 1 is the traditional day millions announce their New Year’s Resolutions, research shows only 8% of Americans achieve success. For the fifth year, Life Time, is aiming to help people rethink resolutions and instead make a true, internal commitment to themselves to living a healthy way of life by participating in the Commitment Day 5K Fun Run and Walk. Held at more than 40 Life Time destinations across the U.S. and Canada, Commitment Day empowers individuals, families and communities to start the year on the right foot by marking their pledge with action toward a year of better health. New for 2017, a Virtual 5K is available for anyone in North America to join in. All participants will receive a race bib and commemorative Commitment Day tee shirt. Registration, locations and pricing details are available at www.CommitmentDay.com.
Commitment Weekend kicks off on Friday, Dec. 30 and continues through Monday, Jan. 2, when Life Time will open its doors to everyone – whether a member or not. During each of the four days, Life Time’s 122 destinations will feature a variety of health and fitness experiences and activities for all ages. In addition to the 5K Fun Run and Walk on Jan. 1, people can take part in unique-to-Life Time group fitness, indoor cycle and yoga classes such as Strike, Amp Cycle and Warrior Sculpt, as well as Alpha Training. Life Time’s indoor aquatic centers, basketball courts, rock walls and tennis, racquetball and squash courts will all be open with club-specific programming to help men, women and kids make their commitment even easier by doing activities they love or trying new things that will inspire them in the coming year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7991951-life-time-commitment-day-virtual-5k-fun-run-walk/
The 2014 Chicago Auto Show is now open to the public. Held in the McCormick Place complex, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition on the continent. Exhibitions include: multiple world and North American introductions; a complete range of domestic and imported passenger cars and trucks; sport utility vehicles; and experimental or concept cars. In total, nearly 1,000 different vehicles will be on display.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65459-kelley-blue-book-chicago-auto-show
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
LG SIGNATURE – the ultra-premium luxury brand from LG Electronics – has kicked off its latest global campaign by teaming up with leading interior designers, fashion designers and chefs around the world including US, Germany, Australia, UK, Italy, Spain, Russia, UAE, Singapore, Mexico, Colombia and Taiwan.
Starting in Singapore, LG SIGNATURE held an exclusive event on August 14th inviting prominent tastemakers to take part in a panel discussion outlining the personal and professional benefits of the LG SIGNATURE lineup. Held at the historical Arts House, the exclusive event was attended by over 100 guests including media and high-society VIPs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8391851-lg-signature-global-campaign/
