Every 33 seconds a child under 13 is involved in a car crash in the United States, according to 2014 data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Safety seats, if used correctly, can dramatically reduce the risk of fatality or injury. But 59 percent of car seats are misused in a way that could reduce their effectiveness, and over one-third of children killed in car crashes were completely unrestrained at the time of the crash. Today, NHTSA and the Ad Council unveiled a new series of public service advertisements (PSAs) to educate parents and caregivers about the importance of selecting the right seat for their child’s age and size, and to remind them that car seats, booster seats and seat belts offer the best protection for children in crashes and help save lives.
“Life can change in an instant. We want parents and caregivers to prepare for the unexpected, rather than face their worst nightmare,” said Dr. Mark Rosekind, NHTSA administrator. “Buckling up a child correctly and in the right seat is the best protection any parent can do to see their child walk away unharmed from a car crash.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7774451-ad-council-find-the-right-seat/
November is National Family Caregivers Month and AARP is launching a national campaign to bring awareness to the important role that family caregivers play in the lives of their loved ones. AARP's Random Acts of Kindness for Caregivers contest will begin on October 15 with the goal of encouraging people to recognize and reward caregivers - many of whom spend 18 hours per week providing care like bathing, dressing, preparing meals, administering medications, driving to doctor visits or paying bills - in small but meaningful ways.
“Caregiving may be one of the greatest expressions of love and it's woven into the lives of one in six adults,” says AARP Family and Caregiving Expert Amy Goyer, author of the new book Juggling Life, Work and Caregiving. “A staggering 40 million family caregivers provide support for loved ones and, as a caregiver myself, I know that the smallest acts of kindness - like holding a door for someone pushing a wheelchair, surprising them with flowers, or even taking a caregiver's dog for a walk - can be memorable moments in the life of a caregiver.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
Tesla has unveiled its highly anticipated Model 3 electric car.
Customers have been looking forward to a lower-cost way to buy one of the California-based company's products, while investors hope it will swing the company from loss to profit.
But other more established automakers are launching electric vehicles of their own targeted at the same market.
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As asset growth in traditional hedge funds from institutional investors continues to slow, hedge fund managers are pinning their hopes on the power of new products to attract investor assets and drive growth. However, many are underestimating the costs involved and the effect on margins, according to EY’s 2014 global hedge fund and investor survey: Shifting strategies: winning investor assets in a competitive landscape.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7365751-ey-survey-institutional-investors-shifting-allocation-strategies-driving-hedge-funds-towards-new-products/
The ZOE establishes a new record driving range of 400km 100% electric (NEDC).
Renault has introduced a new Z.E. 40 battery for ZOE. At the same, ZOE owners can benefit from a range of new connected services and equipment upgrades. Order books for the new ZOE line-up are open. The new ZOEs fitted with the new Z.E. 40 battery are made at Renault’s Flins plant in France and will be available for delivery before the end of the year.
New research from Carfax suggests that millions of people may be driving, buying, or selling potentially dangerous cars due to an unfixed recall. The company’s annual research on the issue shows more than 46 million cars nationwide have at least one safety recall that’s never been fixed. In fact, five million of them were bought and sold by potentially unsuspecting consumers in 2014.
One of the most alarming discoveries is that people driving or buying family-oriented vehicles – specifically minivans and SUVs – are most at risk. One in three minivans and one in five SUVs has an unfixed recall, according to Carfax.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7385551-carfax-unfixed-recall-data/
It’s said that the Ford Mustang has starred in more movies than any other car. Now GTB – Ford’s creative agency – have created a real on-screen first for the legendary marque. To celebrate the iconic driving film C’etait un rendez-vous, GTB worked with Claude Lelouch to recreate his iconic original film, in 360 VR.
Lelouch said of the remake: ‘C’etait un rendez-vous was a first in 1976, nobody had ever filmed an urban drive like it. So I was thrilled by the prospect of recreating this high-octane short using the very latest technology: making it even more immersive.’
Says Chief Creative Julian Watt, “The original 1976 movie captured an audacious eight-minute drive through Paris in the early hours of the morning. It was thrilling and ground breaking. Our idea was to maintain that essential experience, but bring the cinematic thrill of VR and the driving experience of Ford Mustang.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8045851-claude-lelouch-film-360-vr-ford-mustang/
Kia Motors America (KMA) today unveiled the refreshed 2019 Sorento SUV at the Los Angeles International Auto Show. Refined, rugged and roomy, the Sorento remains as capable as ever, but touts a number of visual and feature enhancements, inside and out. Aside from new front and rear fascias, which help achieve a more sophisticated appearance, the cabin is now decidedly more upscale and integrates newly-added technology, including Driver Attention Warning,4 Lane Keep Assist1 and QuantumLogic™ Surround Sound. In addition, the Sorento now pairs its available 3.3-liter V6 with a new 8-speed automatic transmission for an even smoother and more seamless driving experience.
“In the highly-competitive crossover category, the Sorento is a clear example of how world-class design and craftsmanship are executed,” said Orth Hedrick, vice president, product planning, KMA. “Our popular utility now ups its game even further with enhancements in styling, packaging and content, making it even more attractive to shoppers seeking a premium level 3-row SUV.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8016957-kia-2019-sorento-unveiled-la-auto-show/
Did you know up to 99% of your vehicle battery is recyclable and almost all of it can be used to make new batteries or other products?
The metals in conventional batteries are the most recycled materials in the world—more than paper, glass and cardboard. The plastic can be recycled into new battery cases and the electrolytes can be reused or made into detergents.
Johnson Controls, the world’s largest manufacturer of automotive batteries, makes new batteries from 80% recycled content—this means you could be driving a car that is powered by the same materials that were in the battery from your grandparent’s vehicle.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7481051-johnson-controls-earth-day-battery/
http://forthebetter.com.au/
We took the Attention Powered Car on the world's longest inattention road test and we discovered that on average our drivers lost attention at least once every minute.
The Attention Powered Car then headed back to the RAC Driving Centre where further tests were conducted to investigate initial findings from the road trip.
In this new webisode we explore the effects a passenger can have on a driver's attention levels and ways in which passengers might help drivers regain or keep attention behind the wheel.
To see what we've learning about driver inattention, and to get involved with making WA roads safer, go to http://forthebetter.com.au/
