Kia Motors America (KMA) today unveiled the all-new 2017 Optima Plug-in Hybrid (PHEV) at the Chicago Auto Show. Kia’s first PHEV joined two other fuel-efficient additions to the brand’s growing line-up of eco-friendly vehicles, including the all-new 2017 Niro Hybrid Utility Vehicle (HUV) and all-new 2017 Optima Hybrid (HEV), all three of which are being introduced under the Kia Motors EcoDynamics environmentally friendly sub-brand. A host of new technologies and features in the Kia Optima PHEV, including a more powerful hybrid engine, a smarter and more robust telematics system, exterior design enhancements, and greater interior refinement, all combine to deliver a superior hybrid drive experience.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7731854-kia-optima-plug-in-hybrid-chicago-auto-show/
Drive away with coffee on top of the car? Walk into a screened door? Everyone has airhead moments! Today, Airheads candy is launching “The World Needs More Airheads” – the first-ever mass marketing campaign for the brand – highlighting and celebrating the real life mishaps that make us laugh. Airheads is extending the call to fans to share their own unpredictably awesome moments of pure airheadedness for the chance to be featured in future advertising.
To view Multimedia News Release go to http://www.multivu.com/mnr/65825-airheads-brand-searches-for-airheaded-commercial-star-campaign
J.Crew brands has announced their continued participation in a fall denim drive in partnership with Cotton Incorporated’s Blue Jeans Go Green™ denim recycling program in J.Crew and Madewell retail stores. The drive first kicked off in 74 Madewell stores on August 12, while J.Crew's 269 participating stores started the program on August 21. Both brands have decided to extend their participation in the denim drive - J.Crew will host until December 31, 2014 and Madewell will host until January 31, 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7209531-cotton-incorporated-blue-jeans-go-green-denim-recycling-program/
Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
Finding time to eat well doesn’t mean you have to resort to eating out or going through the drive through during this busy fall season. New data analysis, supported in part by by Nestlé USA, indicates that people who reported dining on frozen meals ate fewer calories per day and consumed less saturated fat than those who reported eating fast food meals, also known as quick service restaurant (QSR) meals.1 The findings also showed that those who reported eating frozen meals consumed more essential nutrients than those who reported opting for fast food meals.
The findings are based on a new analysis of data from the 2003-2010 What We Eat In America (WWEIA) National Health and Nutrition Examination Survey (NHANES), a program of the Centers for Disease Control and Prevention (CDC).
To view the Multimedia News Release, go http://www.multivu.com/players/English/7349551-nestle-usa-frozen-meal-eaters-consume-fewer-calories-per-day/
The first all-new 2017 Subaru Impreza rolled off the assembly line at Subaru of Indiana Automotive, Inc. (SIA), officially launching the first-ever American-built Impreza from the automaker. The Impreza had historically been produced only in Japan. The start of Impreza production marks the culmination of more than three years of preparation and highlights the consistent growth in Subaru demand in the United States (U.S.). The positive economic impact of that growth is clear in the investment Subaru made to increase SIA’s production capacity and prepare for Impreza production. SIA invested $1.3 billion over the past four years, and hired an additional 1,400 associates in the past year.
“In a time when some manufacturers are moving work out of the United States, we’re proud to be bringing Subaru Impreza production to the heartland of America,” said Tom Easterday, Senior Executive Vice President of SIA. “The move has allowed us to create hundreds of new jobs not only at SIA, but also at our suppliers in Indiana and across the country.”
The all-new 2017 Subaru Impreza is the first vehicle built using the new Subaru Global Platform architecture that is designed to enhance safety, comfort, agility and driving pleasure. Available in sedan and 5-door models, the 2017 Impreza is equipped with new driver assist technology, multimedia features and standard Symmetrical All-Wheel Drive. The new Impreza will be available in base, Premium, Sport and Limited trim lines starting in late 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7673252-subaru-impreza-first-2017-american-made/
BLACK PANTHERS AT WAR: THE 761ST Tank Battalion and General Patton’s Drive on Germany tells the full and unvarnished history of this important American fighting force. Known as the first black/African American armored unit to see combat in World War II.
historian Gina M. DiNicolo relies on extensive archival research, including documents not consulted in previous accounts as well as interviews with surviving soldiers and family members. Find out more here- http://www.GinaMariaDiNicolo.com Historical Fiction, WWII
Researchers presenting at ASTRO 2015, the premier radiation oncology scientific event in the world, unveiled new data this week that could fundamentally change the way that early stage breast cancer is treated.
Results from a landmark prospective, randomized, multicenter phase III study conducted in Europe demonstrated that APBI brachytherapy leads to equivalent overall survival and local cancer control rates as compared to WBI after breast conserving surgery for selected patients with early stage breast cancers. These data were presented during the ASTRO official press conference and published in The Lancet, a leading high-impact global peer-reviewed medical journal.
“We have been confidently offering APBI brachytherapy to selected women for years based on numerous phase II, single site and large registry studies that have confirmed the clinical utility of site-specific radiation delivered in a condensed timeframe,” said Frank A. Vicini, M.D., radiation oncologist, 21st Century Oncology, Royal Oak, Mich. and contributing author to the 2009 and 2013 ASTRO and ABS APBI guidelines. “The results from this landmark, multicenter, prospective randomized clinical study are the first to offer the critical level one evidence necessary to drive the fundamental changes in breast conserving cancer treatment that patients and healthcare professionals have been demanding for years.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7661231-new-apbi-brachytherapy-data-at-astro-2015/
Researchers presenting at ASTRO 2015, the premier radiation oncology scientific event in the world, unveiled new data this week that could fundamentally change the way that early stage breast cancer is treated.
Results from a landmark prospective, randomized, multicenter phase III study conducted in Europe demonstrated that APBI brachytherapy leads to equivalent overall survival and local cancer control rates as compared to WBI after breast conserving surgery for selected patients with early stage breast cancers. These data were presented during the ASTRO official press conference and published in The Lancet, a leading high-impact global peer-reviewed medical journal.
“We have been confidently offering APBI brachytherapy to selected women for years based on numerous phase II, single site and large registry studies that have confirmed the clinical utility of site-specific radiation delivered in a condensed timeframe,” said Frank A. Vicini, M.D., radiation oncologist, 21st Century Oncology, Royal Oak, Mich. and contributing author to the 2009 and 2013 ASTRO and ABS APBI guidelines. “The results from this landmark, multicenter, prospective randomized clinical study are the first to offer the critical level one evidence necessary to drive the fundamental changes in breast conserving cancer treatment that patients and healthcare professionals have been demanding for years.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7661231-new-apbi-brachytherapy-data-at-astro-2015/
The 2018 Niro Plug-in Hybrid (PHEV) brings an exciting new dimension to Kia's alternative fuel car line-up. As Kia's third plug-in model, and anticipated in retailer showrooms by the end of this year, the Niro PHEV offers the same crossover utility, fun-driving and winning design of the Niro hybrid, but with an estimated 26-miles of All-Electric Range.1
“The Niro Plug-in is the exciting next step in Kia's progression toward offering more alternative fuel vehicles by 2020,” said Orth Hedrick, vice president, product planning, Kia Motors America (KMA). “Consumers who are intrigued by the Niro hybrid's fantastic versatility and design, but want even more EcoDynamics technology and the ability to drive only using electric power, will find more to love in the Niro Plug-in Hybrid.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8016958-kia-niro-plug-in-hybrid-crossover-laas/
Nintex, the recognized global leader in workflow and content automation (WCA), today released a new study revealing the top five most broken processes in American workplaces and how they contribute to employee satisfaction and performance.
The study, called the “Definitive Guide to America’s Most Broken Processes,” found that a third of employees at U.S. companies (with more than 1,000 employees) are currently looking for new jobs, with the vast majority (86 percent) citing their company’s broken processes as a driving factor behind this decision. One commonality found in the research is that the top five issues are unspecialized, repetitive tasks that fall in the long tail of business processes, which must be automated to drive efficiency, efficacy and employee satisfaction.
To view the multimedia release go to:
https://www.multivu.com/players/English/8146751-nintex-american-workplace-broken-processes-study/
Think “muscle car” performance, and images of speed and power are more likely to come to mind than crash tests and safety ratings. Because no one buys a sports car to drive in the slow lane, the best all-¬ around occupant crash protection is crucial. The Insurance Institute for Highway Safety (IIHS) recently put a trio of iconic sports coupes through their paces, and unlike more sedate sedans, none earns the scores needed to clinch a TOP SAFETY PICK award.
IIHS evaluated 2016 models of the Chevrolet Camaro, Dodge Challenger and Ford Mustang in the full battery of crashworthiness evaluations. The Mustang comes closest to earning TOP SAFETY PICK, while the Camaro falls shortin one category and lacks an available front crash prevention system. The Challenger is most in need of improvement.
To qualify for TOP SAFETY PICK, vehicles must earn good ratings in the small overlap front, moderate overlap front, side, roof strength and head restraint evaluations and have a basic-¬rated front crash prevention system. To qualify for the Institute’s highest award, TOP SAFETY PICK+, vehicles must earn good ratings in the five crashworthiness tests and an advanced or superior rating for front crash prevention.
