LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation. In an effort to help protect Americans from foodborne illness during the Thanksgiving season, the Ad Council, the U.S. Department of Agriculture (USDA)’s Food Safety and Inspection Service, the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), in partnership with Food Network Star’s Martie Duncan, are helping to dispel many of the common myths surrounding the preparation and serving of the holiday turkey meal.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59193-ad-council-usda-hhs-food-safe-families-public-service-thanksgiving
Over the past few years, Qatar has been investing heavily in tourism development, keen to share its unique roots and cultural heritage with the rest of the world. Qatar Tourism Authority's mission is to develop and promote Qatar and its culture, and to strengthen the country's position as a destination of choice. A reflection of this drive towards a wider audience is the recently established Qatar Tourism office in Paris.
Destination Qatar provides a unique and authentic experience to regional and international tourists. Besides the ideal conditions and impressive facilities, Qatar has a fascinating cultural heritage, splendid landmarks, 563 km of sandy coastline, museums hosting some of the region's most impressive art collections, and an array of world-leading sports events.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63494-qatar-tourism-authority-paris-st-germain-partnership
After multiple outreach events across the country, Transitions Optical, in partnership with GRAMMY and CMA Award-winning country music artist and Transitions® adaptive lenses™ wearer Darius Rucker, have made healthy, enhanced vision possible for hundreds of children in need.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63343-transitions-optical-darius-rucker-free-eye-care-new-glasses-to-children
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
Bayer HealthCare, the makers of Bayer® Aspirin, WomenHeart: The National Coalition for Women with Heart Disease, and actress, singer and author Vanessa Williams today announce their partnership to launch Handbags & Hearts, a national campaign that leverages the link between women and their handbags – the one item they do not leave home without – and urges women to take the Handbags & Hearts pledge to carry aspirin at all times to be prepared for a sudden heart attack. Being prepared by carrying aspirin, knowing the symptoms of heart attack and not putting off calling 911 if a heart attack is suspected, can be the difference between life and death.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61582-bayer-healthcare-vanessa-williams-handbags-and-hearts-pledge-carry-aspirin
Winter Haven, FL. (Jan 25, 2019) – Opening March 27, LEGOLAND® Florida Resort is taking guests from the theater to the theme park with the launch of THE LEGO® MOVIE™ WORLD. Created in partnership with Warner Bros. Consumer Products, this impressive expansion features three new rides and numerous attractions, all inspired by the characters and themes of the worldwide blockbuster THE LEGO® MOVIE™ and the exciting new big-screen animated adventure sequel THE LEGO® MOVIE™ 2: The Second Part.
The creative masterminds from Merlin Magic Making, the global creative and delivery division of parent company Merlin Entertainments Group, re-created Bricksburg with its lovable characters, creative eating spaces and authentic city scape where guests can experience Emmet’s Super Suite.
To view the multimedia release go to:
https://www.multivu.com/players/English/8486351-legoland-florida-lego-movie-world/
Today, SC Johnson unveils Usonia: Frank Lloyd Wright’s Vision Of The American Home, a new, free exhibit at The SC Johnson Gallery: At Home with Frank Lloyd Wright, located on the company’s Racine, Wis. campus. Wright and SC Johnson – the family company known for trusted home products such as Windex® and Pledge® – have enjoyed a robust partnership for more than 75 years. This exhibit expands on that legacy celebrating “Usonia,” a term that describes Wright’s architectural vision for the development of cities featuring affordable and practical, yet beautiful, homes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61551-sc-johnson-gallery-frank-lloyd-wright-usonia-display-free-exhibit
Valvoline, the manufacturer of NextGen™ recycled motor oil, made with 50% re-refined oil, today launched the NextGen Stunt Amplifier. The Valvoline team, working in partnership with Roush Fenway Racing and its NASCAR Nationwide Series driver, Travis Pastrana, will show fans just how exciting recycling can be.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61759-valvoline-nextgen-stunt-amplifier-travis-pastrana-roush-fenway-racing
Today the Ad Council, in partnership with The Humane Society of the United States (HSUS) and Maddie’s Fund®, launches a new series of public service advertisements (PSAs) on behalf of The Shelter Pet Project campaign. In the new ads, adorable adopted shelter dogs and cats practically reach through TV screens, imploring audiences to play with them. Prospective pet owners are reminded that there are thousands of amazing shelter pets ready to meet them.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64564-the-hsus-maddie-s-fund-and-ad-council-launch-new-meet-psas
This November, Disney salutes National Aviation History Month, a month-long celebration of U.S. aviation’s storied past, with the release of the high-flying family adventure “PLANES” on Blu-ray™, DVD, Digital HD and On-Demand on November 19, and through educational partnership with aviation museums across the country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64277-disney-s-planes-celebrates-national-aviation-history-month
Pairing the endless possibilities of space exploration with the limitless opportunities of education, Texas Instruments (TI) (NASDAQ: TXN) and NASA are partnering to show students how science, technology, engineering and math (STEM) make feats like space exploration possible with mISSion imaginaTIon. The partnership and its programs aim to spur the imaginations of the next generation of scientists, engineers, explorers and innovators who are in today’s math and science classrooms.
Combining expertise, TI Education Technology and NASA have developed programs that promote STEM-focused lessons for students and teachers in middle and high school. Launching today, the mISSion imaginaTIon online quiz allows participants to see if they have what it takes for a year-long mission aboard the International Space Station. After discovering how ready they are to live in space, students can then put their STEM skills to the test with the mISSion imaginaTIon design challenge, which asks students to devise solutions to four space-related challenges.
“Imagination is the fuel that feeds progress and innovation,” said Peter Balyta, Ph.D., (@pbalyta), president of TI Education Technology. “Alongside NASA, we are excited to unleash student creativity as students explore how science, technology, engineering and math can solve future problems on earth, in space and beyond.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7418651-ti-nasa-mission-imagination/
