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During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
Hollywood, sports and music stars brought the public along for the ride as they raced 6,000 miles in four days to find the millions of people who may be at risk for Chronic Obstructive Pulmonary Disease (COPD), which kills one person every four minutes. Through Twitter, Facebook, Flickr and YouTube, tens of thousands of people followed the celebrities as they traveled to 14 cities to screen thousands of people for this relatively unknown top cause of death.
To view Multimedia News Release go to, http://multivu.prnewswire.com/mnr/drive4copd/41919/
As one of Hollywood’s in-demand actresses, Anna Faris travels the globe shooting films, attending premieres and walking the red carpet. Whether she’s in her trailer prepping for a role or enjoying a spare moment at home, Anna maintains healthy, natural glow with help from the Jergens® Skincare experts. Providing natural-looking color and broad-spectrum UVA/UVB protection, the new Jergens® Natural Glow & Protect Daily Moisturizer with SPF 20 helps keeps Anna safe from the sun. Now the star is giving fans a glimpse of where her busy life takes her, sharing everywhere she “glows” through a digital photo book exclusively on Jergens®.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55365-jergens-natural-glow-and-protect-daily-moisturizer-spf-20-anna-faris
This spring, Ann Taylor goes behind-the-scenes with Kate Hudson on a Hollywood movie set to capture her where she works. As a working mother, Kate is in her element in the director's chair, setting up the shots, with her two leading men (sons Ryder and Bing), going over her lines and in wardrobe. It's the life within the life, and we're celebrating every moment of it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62863-ann-taylor-spring-2014-kate-hudson
