Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
The hottest designers, trendsetters and fashionistas have converged upon New York City to glimpse the unveiling of the season’s newest fashion lines and take a sneak peak at the latest trends emerging in the fashion industry. Join us as we go behind the scenes and give you VIP access to Fall 2008 Fashion Week in New York City. Tertiary Productions and MOLI.com, in partnership with Fashiontribes, have captured the hottest events and other exclusive Fashion Week content at this year’s festivities.
Check out more Fashion Week Videos on MOLI.com
The hottest designers, trendsetters and fashionistas have converged upon New York City to glimpse the unveiling of the season’s newest fashion lines and take a sneak peak at the latest trends emerging in the fashion industry. Join us as we go behind the scenes and give you VIP access to Fall 2008 Fashion Week in New York City. Tertiary Productions and MOLI.com, in partnership with Fashiontribes, have captured the hottest events and other exclusive Fashion Week content at this year’s festivities.
Check out more Fashion Week Videos on MOLI.com
The hottest designers, trendsetters and fashionistas have converged upon New York City to glimpse the unveiling of the season’s newest fashion lines and take a sneak peak at the latest trends emerging in the fashion industry. Join us as we go behind the scenes and give you VIP access to Fall 2008 Fashion Week in New York City. Tertiary Productions and MOLI.com, in partnership with Fashiontribes, have captured the hottest events and other exclusive Fashion Week content at this year’s festivities.
Check out more Fashion Week Videos on MOLI.com
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Walmart today announced the results of the “Walmart Class of 2012 Back-to-School Survey,” which revealed that 76 percent of moms with children in kindergarten to 12th grade consider back-to-school a time for a fresh start over Jan. 1 – in fact, nine out of ten moms make back-to-school “resolutions” in preparation for the year ahead. With 78 percent of moms planning to get organized this new school year, Walmart today launched Classrooms by Walmart, an online compilation of thousands of classroom supply lists representing schools in all 50 states plus Washington, D.C., making it easier for moms to get their back-to-school supplies online and in Walmart stores.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57202-walmart-back-to-school-survey-online-supply-list-classrooms-moms
Bacardi Limited, the largest privately-held spirits company, lights up this year’s holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDÍ rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardí Massó revolutionized the spirits world by creating rum as we know it today. The exceptional quality and mixability of BACARDÍ make it the world’s most awarded spirit and a sure standout at your celebrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53413-bacardi-rum-150-anniversary-holiday-gift-party-tips-presents-pack-spirit
Just in time for your holiday gatherings, Robert Verdi, national television personality and lifestyle expert, is sharing elegant and innovative tips to turn you into the perfect holiday host this season. BACARDI® CLASSIC COCKTAILS PIÑA COLADA and BACARDI CLASSIC COCKTAILS STRAWBERRY DAIQUIRI have joined with Verdi to bring you fun, festive and creative tips to make at home entertaining easy.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/44540/
Bacardi, the company that revolutionized the spirits world in 1862 with the creation of the world’s first smooth, light bodied, mixable rum—BACARDI—builds on its 150-year legacy of innovation with new category entries, new premium spirits with unique tastes, and fresh ways to enjoy great-tasting spirits and cocktails. This milestone anniversary marks the second greatest year of innovation for the Company in the past century and a half since Don Facundo Bacardí Massó forever changed the spirits world with BACARDI rum. Forty new products join the iconic Bacardi portfolio to meet growing consumer demand for drinks that make their lives more enjoyable, convenient and tasty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53409-bacardi-innovation-new-products-quality-spirits-flavor-rum-150-anniversary
The world’s favorite premium rum — BACARDI — now has the power of wind behind it. Bacardi Corporation, part of the Bacardi Limited group of companies, and home to the largest premium rum distillery in the world, today unveiled the largest wind turbine installation in Puerto Rico designed to harness natural wind energy to help power Bacardi’s top global distillery near San Juan.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/43417/
