Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
The world’s favorite premium rum — BACARDI — now has the power of wind behind it. Bacardi Corporation, part of the Bacardi Limited group of companies, and home to the largest premium rum distillery in the world, today unveiled the largest wind turbine installation in Puerto Rico designed to harness natural wind energy to help power Bacardi’s top global distillery near San Juan.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/43417/
JOHNSON’S® Brand, the leading expert in baby skincare, introduces JOHNSON’S® NATURAL™, a line of products that naturally and gently care for baby’s skin and hair featuring at least 98 percent plant and fruit-derived natural ingredients. The new line supports the needs of a growing number of moms looking for natural products as part of a natural lifestyle.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnsons/45901/
Part six - A mad night out in Ayia Napa, Cyprus, just before the wedding. Clubs visited included Bedrock Inn, Titanic and Monkey Business. Members of the wedding party danced the night away but how would it affect the wedding the following day. It's a tradition to have a hen night or stag night but this was cutting it a bit fine time wise, the race was on to get everything ready on time. To be continued.
AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/axedirtcathlon/50132/
Avon celebrated the brand’s latest innovation, ANEW Clinical Pro Line Eraser Treatment, with flash mobs coast to coast in five cities, including New York, Chicago, Atlanta, Dallas and Los Angeles. Professional ballroom dancer Karina Smirnoff led the moves and wowed the crowd in Los Angeles. Avon Representatives in all cities joined in on the flash mobs and distributed tens of thousands of samples of ANEW Clinical Pro Line Eraser Treatment, which launches this month across the country.
“I can never turn down an opportunity to dance—especially when it’s celebrating such an exciting new innovation like Pro Line Eraser Treatment,” says Smirnoff. “I’m so thrilled to be a part of this big moment for Avon and spending time with the Representatives and fans.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52897-avon-anew-clinical-pro-line-eraser-treatment-skincare-dermatology
The workbook addresses several concepts and starts with the prevention of relapse. The major part of the workbook is how to develop support systems for maintaining recovery that contribute to successful recovery. The text shows many elements that contribute to addiction. It goes into detail about the genetic aspects of addiction. There is also a segment of how executive functioning of the brain can get impaired with addiction that compromises judgment, impulse control, and the ability to organize. But these impairments can be temporary with practicing having good judgment and impulse control, since new neuropathways can develop with exercising these functions. The stages of recovery and change are reviewed as well as the twelve steps of Alcoholics Anonymous and Narcotics Anonymous. One chapter is dedicated to powerlessness and unmanageability. At the end of each chapter, there are references for the reader to consult that have been used for the content of the workbook chapters. Find out more at https://www.amazon.com/Successful-Recovery-Relapse-Prevention-McCausland-ebook/dp/B079648R6X Non-fiction, self-help
