It’s said that the Ford Mustang has starred in more movies than any other car. Now GTB – Ford’s creative agency – have created a real on-screen first for the legendary marque. To celebrate the iconic driving film C’etait un rendez-vous, GTB worked with Claude Lelouch to recreate his iconic original film, in 360 VR.
Lelouch said of the remake: ‘C’etait un rendez-vous was a first in 1976, nobody had ever filmed an urban drive like it. So I was thrilled by the prospect of recreating this high-octane short using the very latest technology: making it even more immersive.’
Says Chief Creative Julian Watt, “The original 1976 movie captured an audacious eight-minute drive through Paris in the early hours of the morning. It was thrilling and ground breaking. Our idea was to maintain that essential experience, but bring the cinematic thrill of VR and the driving experience of Ford Mustang.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8045851-claude-lelouch-film-360-vr-ford-mustang/
Express Scripts clinical innovations saved its clients $45 billion in 2018 and delivered a 25-year record low drug trend of just 0.4 percent across employer-sponsored plans, according to data released today in its annual Drug Trend Report, an authoritative analysis of drug spending in the U.S.
Express Scripts’ solutions for driving lower drug prices and fostering the use of lower-net-cost treatments are making medication more accessible for beneficiaries. Unit drug costs decreased in 2018 for employer-sponsored and Medicare plans, while utilization of medications rose.
To view the multimedia release go to:
https://www.multivu.com/players/English/8478051-express-scripts-2018-drug-trend-report/
Reply, specialises in the design and implementation of solutions based on new communication channels and digital media, announces Breed Reply (www.breedreply.com), a new Reply advanced incubator for funding, accelerating and supporting the growth and establishment of ideas and start-ups around the Internet of Things (IoT) across Europe and the USA.
Breed Reply has already been active in setting up a growth project with Xmetrics (www.swim-xmetrics.com), a company that offers an innovative device for swimmers. Xmetrics uses sensors, electronic components and software via mobile devices, to enhance the training sessions of professional and amateur swimmers, analysing their main biometric parameters and their real time performance. Breed Reply has signed a "term sheet" for an investment of £675,000 for , 30% of XMetrics.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762565-reply-launches-breed-funding/
Renault ZOE is the first car to be designed as an all-electric model. A city car ideal for everyday use, it boasts the latest technology. Renault ZOE ships with six world firsts, designed to make it an easy-to-drive connected car with significant range. Revealed at the Geneva Motor Show in 2012, Renault ZOE will be available in three versions (Life, Zen and Intens) at end-2012.
Driving Renault ZOE is a new and enjoyable automotive experience. The wound rotor synchronous electric motor develops 65 kW with maximum torque of 220 Nm delivered instantly. ZOE combines strong acceleration and pick-up from the lowest engine speeds with a range of 210 km over an NEDC cycle.
// Renault ZOE est la première voiture conçue pour être 100 % électrique et idéale pour les usages quotidiens. Cette citadine intègre la technologie la plus avancée à travers six premières mondiales au service de la simplicité d'utilisation, de l'autonomie et de la connectivité. Révélée au salon de Genève 2012, Renault ZOE sera commercialisée dans trois versions différentes (Life, Zen et Intens) fin 2012.
Conduire Renault ZOE est une nouvelle expérience automobile, source de plaisirs. Le moteur électrique synchrone à rotor bobiné d'une puissance de 65 kW délivre instantanément un couple maximum de 220 Nm. Les accélérations et les reprises sont franches dès les bas régimes. Elle affiche par ailleurs, une autonomie de 210 km en cycle NEDC.
Turning your clocks ahead an hour on March 8 for the start of Daylight Savings Time may be known as the unofficial start to spring, but for many, it’s known as the day we lose an hour of sleep. As you prepare to change your clocks on Sunday, take that opportunity to evaluate your sleeping habits. The loss of that hour of sleep can turn minor sleep issues into major ones.
“When we move our clock forward or backward, our internal clock becomes out of sync with the external time,” says Dr. Daniel Shade, Board Certified Sleep Specialist and Director of the AHN Sleep Disorders Center. “The best way to combat this is to expose ourselves to light and let our bodies resynchronize.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7447951-remworks-daylight-savings-sleep-coach/
The finance and business centers of the future may not be the traditional capitals of global dominance, according to a new report released today by PwC and the Partnership for New York City. The fourth edition of Cities of Opportunity shows that in a more virtual and mobile world, well-rounded cities with balanced economies and strong quality of life offer an attractive alternative: resilience during downturns and allure for skilled people who will build the future.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pwc/45951/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its new Relaxing Rituals™ line. Each blend of three different essential oils creates a special fragrance combination designed to soothe the mind, body and soul and provide an easy relaxing ritual that fits busy lifestyles. The Relaxing Rituals™ line offers a variety of options for creating a fragrant relaxation experience that is uniquely customized for each consumer. The new line includes warmer oils, reed diffusers, votive candles and tumbler candles in four new soothing scents. Relaxing Rituals™ is available now at more than 557 Yankee Candle retail stores, www.yankeecandle.com and in select specialty retailers.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61624-yankee-candle-launches-new-relaxing-rituals-collection
The American International Automobile Dealers Association (AIADA) together with the Association of Global Automakers (Global Automakers) today released an economic impact report showcasing the growing impact of the international automakers on the U.S. economy.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7221351-aiada-global-automakers-economic-impact-report-auto-production
Suffering from an in-law overdose? Recovering from a shopping overload? Planning on feeling a little fuzzy? With more than a third (35 percent) of Americans* planning to drink on New Year’s Eve already predicting a hangover on New Year’s Day, Red Robin Gourmet Burgers, Inc. (Red Robin) has the perfect remedy for guests in need of some relief this holiday season! To ring in the New Year, the Gourmet Burger Authority™ will unveil The Cure Burger, available by request only at participating restaurants nationwide beginning January 1.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7404451-red-robin-the-cure-burger-exclusive-menu/
Starting today, burger enthusiasts nationwide will have the opportunity to taste America’s newest gourmet burger recipe — created by a 10-year-old kid chef — while also supporting an important cause. From Tuesday, Aug. 3 to Sunday, Sept. 12, Red Robin Gourmet Burgers, Inc. (Red Robin) will feature Washington resident, 10-year-old Emma Potts’ Spicy Honey Glazed Bacon Burger in all U.S. Red Robin® restaurants. Fifty cents of each Spicy Honey Glazed Bacon Burger sold will be donated to the National Center for Missing & Exploited Children® (NCMEC)*. Since 2006, Red Robin has donated more than $170,000 to NCMEC’s safety efforts through its Kids’ Cook-Off program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/redrobin/44257/
Red Lobster announced today the launch of a new national advertising campaign featuring the real people of Red Lobster – a first for the brand and the latest step in a multi-year brand refresh designed to broaden its appeal.
Developed by Grey New York, the new ads feature actual Red Lobster employees and others associated with the brand sharing real, genuine and unscripted stories that bring to life all that’s different about Red Lobster. These stories authentically articulate how the restaurant goes the extra mile to provide every guest with top-quality seafood and an experience reminiscent of dining at the seaside.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51047-red-lobster-ad-campaign-grey-new-york-sea-food-differently
After a highly successful inaugural event in 2014, Red Bull Straight Rhythm will return for a second consecutive year at Fairplex at Pomona, CA. An evolution of the sport of supercross, the event features head-to-head racing on an “unwound” track, where there are no turns, just a 1/2 mile-long straight track complete with 75 jumps and a 400-foot long whoops section, likely having riders spend more time airborne than on the ground. The event will be broadcast live and on demand beginning October 10th at 12:30pm PT on Red Bull TV as part of the Red Bull Signature Series, a collection of the most innovative and progressive events in action sports.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7627331-red-bull-signature-series/
