Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
A Great Video Clip Which Contains A Number Of Operations Against The US Occupation Forces In My Beloved Country Iraq (IED Operations+Face To Face Operations+Ied Planting And Blow Up Operations)
The XVIII Habanos Festival is opening its doors today to host the largest international event for lovers of the world’s finest tobacco: the Habano. In this edition, the festival will pay tribute to Cohiba, the most distinguished and exclusive brand of Habanos that is celebrating its 50th anniversary this year.
At the press conference presided by Leopoldo Cintra González, Commercial Vice-President of Habanos, S.A. and Javier Terrés Ercilla, Vice-President of Development of Habanos, S.A., the year’s major launches were presented, such as the Cosecha Reserva 2012 from the Hoyo de Monterrey brand, in its famous Epicure No 2 vitola; the new Magnum 54 from the H. Upmann brand, that will become part of the regular product portfolio within the successful Magnum Range, and the special edition commemorative Cuaba 20 Aniversario and the Cohiba Medio Siglo.
Further to the launch in the regular portfolio, Cohiba has also released two important special editions. The first consists of a special edition of vintage-style humidors limited to 1966 numbered drawers, with the exclusive Cohiba Majestuosos 1966 vitola and in a unique format (58 mm ring gauge x 150 mm length).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7774751-XVIII-habanos-festival-cohiba/
Subaru of America, Inc. and Nordica USA will team up to kickoff snowsports season with the XV Crosstrek Run. Two talented free skiers will journey from coast-to-coast hitting major mountain resorts and events along the way, while piloting the all-new Subaru 2013 XV Crosstrek. Digital content will give fans a look into the free skiers lives, their slope side skills, and the versatility and capability of the XV Crosstrek.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59476-xv-crosstrek-run/
XQ Institute is launching XQ: The Super School Project, a challenge to reimagine and design the next American high school. Harnessing the best of American ingenuity in cities and towns across the country, XQ aims to help spark a movement to rethink the American high school—an institution that was designed to meet the needs of the Industrial Revolution and hasn’t changed in more than a century.
“Our nation is radically different than it was 100 years ago. Nearly every aspect of our daily lives—from how we communicate to how we work and play—has changed dramatically,” said Laurene Powell Jobs, Chair of the board of XQ Institute. “But our high schools have stayed frozen in time. Together, we have an opportunity to help fuel a movement for students, to inspire great high schools, and even to rethink school itself. Our passion at XQ is to help educators everywhere foster students who are curious, engaged, and creative—armed with the new literacies, knowledge, and skills needed to thrive,” she added. “To do that, we must use our collective imagination.”
From the Model T to the Tesla and the switchboard to the smart phone—everything has changed except for how we prepare our kids for the future. XQ: The Super School Project is a rallying call to America to change the outdated model that has failed to prepare our students for the demands of the global economy, and an open call to every community to rethink high school for today and tomorrow. XQ Institute will provide a fund of $50 million to support at least five selected schools over the next five years. It will also partner with them to provide expert support and guidance to turn their ideas into real Super Schools that can inspire the country.
To view the multimedia release go to:
http://www.multivu.com/players/English/7611851-xq-institute-super-school-project/
xpedx today announced a new network of seven Package Design Centers with the opening of centers in the San Francisco Bay Area and Rochester, N.Y., and the expansion of existing design centers in Chicago, Detroit, Kansas City, Pittsburgh and Juarez, Mexico metropolitan areas. xpedx provides total packaging solutions for manufacturers, brand owners/marketers and other businesses.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/xpedx/48438/
The battle between the X-Men and Brotherhood of Mutants rages on – and your choices will shape the fate of the world! Available today at retail stores nationwide, Marvel Entertainment, LLC and Activision Publishing, Inc.’s (Nasdaq: ATVI) X-Men™ Destiny places gamers into the role of a young mutant just discovering their newfound powers; where the choices they make and alliances they forge determine which side of the mutant cause will reign supreme. X-Men Destiny gives players three all-new mutants from which to pick, and an original story penned by acclaimed Marvel writer Mike Carey, delivering an action/RPG experience where players have ultimate customization of their mutant’s powers, development and “destiny.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52109-activision-marvel-release-x-men-destiny-action-rpg-video-game
Stride Rite Children’s Group (SRCG) brings blockbuster summer movie excitement to kids with the all-new X-celeRacers™ by Stride Rite® Marvel collection. Premiering at locations where Stride Rite shoes are sold, X-celeRacers inspires kids to be super — to the Power of X — with styles featuring their favorite Marvel Super Heroes including Iron Man, Captain America, The Incredible Hulk and Spider-Man.
The new X-celeRacers sneaker features an X-tra fast strap with an adjustable closure for X-traordinary fit, X-Grip with a grooved outsole for X-treme traction, X-tra Flex with a lightweight outsole for X-ceptional agility and X-treme lightweight cushioning for comfort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56014-stride-rite-kids-x-celeracers-marvel-collection-power-of-x-imagination
Actress and Screenwriter of “My Big Fat Greek Wedding” Nia Vardalos joins the U.S. Department of Health and Human Services’ (HHS) Administration for Children and Families (ACF), AdoptUsKids (AUsK) and the Ad Council today to unveil a new series of national public service advertisements (PSAs) designed to encourage the adoption of biological siblings from the U.S. foster care system. The PSAs are being distributed this week as part of National Adoption Month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46953/
A majority of dads in the U.S., seven out of ten, recently reported that they could use tips on how to be a better parent, according to a national survey conducted by the Ad Council. In advance of Father’s Day, WWE Superstars are inspiring dads throughout the country to get more involved in their children’s lives. WWE is joining the U.S. Department of Health and Human Services’ Administration for Children and Families’ Office of Family Assistance, the National Responsible Fatherhood Clearinghouse, and the Ad Council to launch a new series of public service advertisements (PSAs) that encourage dads to recognize their critical role and give them the tools to help get more involved.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7240051-wwe-superstars-importance-of-being-dad-national-public-service-campaign
Thirty-six injured veterans with Wounded Warrior Project® (WWP) made it to the Flight 93 National Memorial on day six of their cross-country journey to raise awareness for veteran issues. Soldier Ride Across America commemorates the 15-year anniversary of Long Island native and veteran supporter Chris Carney’s historic coast-to-coast cycling venture in support of wounded warriors, which spurred the creation of WWP’s Soldier Ride® program.
“I’m honored to be able to represent my veteran brothers and sisters on this historic ride,” said Shonda Gloude-Jones, U.S. Army veteran and Soldier Ride Across America cyclist. “Being able to visit the 9/11 memorials in New York City; the Pentagon; and Somerset County, Pennsylvania, has taken a larger emotional toll on me and the other warriors than any of the physical aspects of this journey.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8350131-soldier-ride-across-america-wounded-warrior-project/
