Today the video and dedicated website are finally being unveiled. These were created for the launch of the new Hampton collection, restating Baume & Mercier’s desire to foster proximity and conviviality with its aficionados from across the globe by using new media as the favoured means for promoting the brand. Shot in a ‘mansion’ style interior, the traditional residences of the Hamptons, the video is suffused with the characteristic light of this region between sea and sky and immerses us in a poetical and mysterious universe. Taking on the form of an initiation tale, it uses the symbolism of time regained through a child who discovers the Hampton Collection. Emotion and marvel are promised!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/baumemercier/52148/
bareMinerals® unleashes ridiculously glowy skin this January with the launch of their new SKINSORIALS™ Skincare line and hero product SkinLongevity™ Vital Power Infusion—a first of its kind lightweight serum essence designed to reawaken and help maintain skin’s most vibrant look of health.
As the leading foundation brand in the US, bareMinerals continually challenges convention by dedicating themselves to creating healthier makeup alternatives to help transform the appearance of women’s skin. Now, they’re expanding their complexion obsession with a skincare line that challenges the traditional approach to aging, and reflects bareMinerals’ beauty philosophy: that HEALTHY skin is beautiful skin.
“I believe it’s time to focus on making healthy choices every single day that energize you and make you look and feel incredibly vibrant, radiant and beautiful,” explains Leslie Blodgett, Creator of bareMinerals. “Until now, the conversation around skincare has always been about reversing the aging process, and anti-aging. That thinking is outdated. It’s time to make feeling beautiful the goal.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7708951-bareminerals-new-line-skinlongevity/
Today Barclaycard US, the payments business of Barclays in the United States, announced the re-brand of its award-winning, annual fee-based travel rewards credit card to Barclaycard Arrival Plus™, and the launch of the newly developed Barclaycard Arrival Plus™ World Elite MasterCard®. New Barclaycard Arrival Plus cardmembers will enjoy enhanced benefits like EMV chip-enabled cards for added confidence and convenience when traveling abroad, a new and improved card design featuring a cyan-colored core, and World Elite status.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7224751-barclaycard-arrival-plus-world-elite-mastercard-travel-rewards
In collaboration with the National Institutes of Health (NIH), Banner Alzheimer’s Institute (BAI), University of Antioquia in Colombia and Genentech, a member of the Roche Group (SIX: RO, ROG; OTCQX: RHHBY), announce the first-ever prevention trial in cognitively healthy individuals who are destined to develop Alzheimer’s disease because of their genetic history. This groundbreaking study—the first to investigate whether an anti-amyloid treatment can stave off the disease—will span two countries and help launch a new era of prevention research in the urgent fight against Alzheimer’s.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56128-banner-alzheimer-s-institute-genentech-nih-prevention-trial-genetics
Bang & Olufsen, the global provider of high-end custom made audio and video products, today announces the launch of a cutting-edge, surround sound speaker system that presents an entirely new category of speakers to the Bang & Olufsen product portfolio. The BeoLab 14 surround speaker system will revolutionize the marketplace as it is a conveniently packaged, all-inclusive solution that delivers compact aesthetics, exceptional sound quality and a high-end surround sound performance. BeoLab 14 is available in a 4.1 or a 5.1 digital surround sound set up, with up to six individual active speakers, each with its own amplifier, resulting in an unprecedented level of sound quality despite the speakers’ compact shape. BeoLab 14 can also be used with all other television brands, so it is non- exclusive to just Bang & Olufsen televisions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61695-bang-and-olufsen-new-all-inclusive-surround-sound-speaker-system-beolab-14
After 10 years of a successful fashion and style story, fashion house ba&sh reinvents itself with the launch of the Autumn/Winter 2014-15 collection, signing with the unique Bambi Northwood-Blyth, chosen for her glamorous freshness, and her bohemian-chic allure.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400590-bash-reveals-bambi-northwood-blyth-campaign-face
Two leading golfers, who won Ballantine's Tournaments almost 50 years apart, met at the iconic Wentworth Golf Club to put modern-day golf clubs to the test against equipment first used half a century ago, highlighting the evolution of the game.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ballantines/40784/
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
Bacardi Limited, the world’s largest privately-owned spirits company, declared today that 2012 will be its most innovative year since the creation of BACARDI® rum in 1862. Throughout the year, Bacardi will host one-of-a-kind birthday parties, launch special promotions featuring 100 years of ground-breaking advertising, introduce a $2,000 limited-edition decanter of rare BACARDI rum, offer travel retail exclusives and commemorative gifts, and much more for consumers to come together and share in the excitement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53403-bacardi-150th-anniversary-worldwide-parties-introduces-limited-edition-rum
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Bright Starts™ introduces a fun new metric, the Baby Laugh Index™, in tandem with the launch of three new toys designed to inspire laughter. The inspirations for the focus on laughter are the three new baby toys from the Bright Starts Having a Ball™ collection: 3-in-1 Step ’N; Ride Lion™, Hide ’N Spin Monkey™ and Jungle Fun Ball Climber™. Teaming up with Gina Mireault, Ph.D. professor of psychology and counseling behavior sciences at Johnson State College and researcher of humor and emotional development in children, Bright Starts seeks to emphasize the importance of laughter in infant development.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7251151-bright-starts-tm-introduces-fun-new-baby-laugh-index/
B&O PLAY by BANG & OLUFSEN proudly announces the launch of two new headphones this July 2013. The headphones are significant as they combine quality craftsmanship with enduring materials and use the latest technology to make portable music sound better. BeoPlay H3 is a superior and comfortable in-ear headphone for people in action; and BeoPlay H6 is a super soft, flexible over-ear headphone. Both sets of headphones feature a sound performance that takes audio to another level.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61342-bang-olufsen-new-beoplay-h3-and-h6-headphones
