More than half of Americans under the age of 40 surveyed in a recent poll (58.4%) would choose a day without food over a night without sleep. But they might want to hang onto their hamburgers. It seems they aren’t getting enough shut eye, anyway. This is interesting food for thought that led the Sleep Inn® hotel brand to dig deeper into the state of American sleep. The findings were eye-opening. And now the brand that prides itself on better dreams and relaxing rest is asking Americans around the country to take a stand for more sleep and join the “Let’s Sleep Inn” Movement.
“We are launching the “Let’s Sleep Inn” Movement because the Sleep Inn hotel brand recognizes the vital importance of a good night’s rest - for health, happiness and even, perhaps, the American economy. The word ‘Sleep’ is not only in the name of our Sleep Inn hotels, it’s in our brand DNA,” said Anne Smith, vice president of brand strategy for Choice Hotels. “We wanted to learn more about how and when Americans are sleeping. Our survey not only reveals interesting trends about sleep styles and preferences, but also just how much people would be willing to give up or trade for more quality rest.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7267151-sleep-inn-movement/
John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/
J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its 2011 spring marketing campaign, aimed at showcasing jcpenney as America’s destination for great styles at compelling prices. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tagline “We make it affordable, you make it yours™.” jcpenney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48222/
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Hanes®, America’s No.1 Men’s Apparel Brand, unveils the second installment of humorous advertisements showcasing new men’s underwear products. Launching today, basketball legend and longtime Hanes spokesman Michael Jordan reveals the latest Hanes comfort innovation, the men’s ComfortBlend collection.
Developed in response to in-depth consumer research and product testing, the ComfortBlend collection features a 50/50 cotton/poly blend fabric that delivers superior softness with less shrinkage after washing. ComfortBlend undershirts are available in both Lay Flat Collar Crew and V-Neck styles in classic white and black. In addition to ComfortBlend undershirts, Hanes has extended this ultra-soft line to underwear bottoms, including boxer briefs available in black and gray along with blues and heather, all boasting the reliable fit Hanes customers value and have come to expect.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57326-hanes-and-michael-jordan-unveil-the-new-comfortblend-underwear-collection
Longwood Gardens, one of America’s most beloved gardens in the heart of Pennsylvania’s historic Brandywine Valley, has just unveiled the largest chrysanthemum ever grown in North America—a single plant with 991 blooms measuring more than 11 feet in diameter.
Called the Thousand Bloom, this plant derives its name from the ambitious goal of cultivating a single chrysanthemum plant to produce as many perfectly placed blooms as possible. This ancient technique, known in Japan as Ozukuri, originated more than 200 years ago in Asia and is the most exacting and challenging of all Chrysanthemum training styles.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/longwoodgardens/47011/
Wayne Dalton, a leading manufacturer of residential garage doors, recently introduced a new series of web videos featuring garage door selection tips to help consumers make the right choice to improve the look and value of their home.
The six videos, now available on Wayne Dalton’s website, assist homeowners with the process of choosing the right brand and garage door by highlighting topics including curb appeal, materials, insulation, style and design.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60075-wayne-dalton-web-video-series-tips-on-garage-door-materials-styles-prices
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This month, stylish wearable hair brand Hairdo is launching a new campaign to find their next “It” Girl. As of Monday, October 5th, fans are now able to submit their best selfies that capture the brand’s fresh, fearless personality over Facebook, Instagram, and Twitter using the tag #HairdoItGirl, or online at http://bit.ly/HairdoItGirlContest.
The grand prize winner will receive a 3-day trip to New York for a personalized makeover and photoshoot with celebrity stylist Kristina Barricelli, complete with $1000 for a Manhattan shopping spree. Ten runners-up will choose up to $500 worth of their favorite styles from the brand. Entries will be collected over the course of five weeks, and voting for the top girl will begin on Monday, November 11th. Voting will close on Monday, November 17th, and the winner will be announced the following Thursday, November 19th.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648351-hairdo-it-girl-contest/