Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Over the summer, architects, contractors and designers have been busy with an incredible home transformation on the sunny coast of Florida to bring fans the first ever HGTV® Dream Home Giveaway renovation. The sneak peek at this beautiful, one-of-a-kind makeover is now available at hgtv.com/hgtvdreamhome.
The waterfront property is shaded by giant royal palm trees and situated on the Indian River Lagoon with Intracoastal Waterway access. The updated, transitional take on Floridian style offers casual elegance with a clever play on classic coastal. The light and bright paradise is built for entertaining and relaxing by the water, complete with a private pool and a three-car garage. With approximately 3,150 square feet of living space, including three bedrooms and five bathrooms, the home blends the sophistication of the Hamptons with punches of tropical vibrancy.
To view the multimedia release go to:
http://www.multivu.com/players/English/7687151-hgtv-dream-home-2016-renovation/
A PASSION FOR GIVING is a stylish, powerful and beautifully shot film with great music and compelling interviews with fascinating people, some famous some not, who inspire the viewer to give and help other people, animals and the planet.
