A man sets the ringtone for his bank text message alerts to the sound of “toilet flush” every time he pays a checking fee. A family decides to move at the same speed it takes to pay down their mortgage – in slow motion. A man in pajamas races out the door to mail a last minute check the old-fashioned way. In its new television advertising campaign, ING DIRECT USA, the nation’s largest direct bank, uses these awkward scenarios to convey a better way to bank – “Touch the Ball.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ingdirect/46429/
The Advertising Council, in partnership with the world’s largest autism science and advocacy organization Autism Speaks, announced today the launch of innovative public service advertisements (PSAs) featuring renowned fashion designer Tommy Hilfiger, and NASCAR driver Jamie McMurray and his niece who has autism. The PSAs are designed to help raise awareness about autism and to encourage the public to learn the early warning signs of a disorder that now affects one in every 110 American children.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51782-ad-council-autism-speaks-psa
Drive away with coffee on top of the car? Walk into a screened door? Everyone has airhead moments! Today, Airheads candy is launching “The World Needs More Airheads” – the first-ever mass marketing campaign for the brand – highlighting and celebrating the real life mishaps that make us laugh. Airheads is extending the call to fans to share their own unpredictably awesome moments of pure airheadedness for the chance to be featured in future advertising.
To view Multimedia News Release go to http://www.multivu.com/mnr/65825-airheads-brand-searches-for-airheaded-commercial-star-campaign
PR Newswire has released the results of its second deep dive analysis of its press release data, revealing once again that press releases that include multimedia assets garner significantly more visibility than text-only releases – up to 9.7 times more.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59124-pr-newswire-visual-pr/
PR Newswire’s new white paper, Welcome to the Age of Video Engagement, explores the impact of video storytelling and how intelligently combining original video content with press releases amplifies the strengths and benefits of each medium. Based on the approach and expertise of early video adopters, the piece also offers seven key lessons to make the most advantageous use of online video, including how to produce authentic and relatable videos, advance a video campaign through social media and measure its success.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55132-pr-newswire-white-paper-7-lessons-for-wielding-influence-of-video-in-pr
Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey from Reddi-wipi shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others. Despite that yearning, however, people don’t always stop and savor the moment, missing out on feeling – and sharing – the moments of joy they crave.
So, starting now, Reddi-wip is on a mission to #ShareTheJoy and help others #ShareTheJoy every day, too. Reddi-wip will encourage people to connect with others, give joy and watch it grow exponentially; to truly live in the moment and experience joy by being present and to awaken and indulge the senses. Reddi-wip will provide inspiration through a new advertising campaign and social content and tips created in partnership with Dr. Sonja Lyubomirsky, psychology professor at the University of California, and author of The How of Happiness.
“With the delicious taste of real cream, Reddi-wip has always made everyday occasions more joyful,” said Angela Joyner, vice president and general manager of the Refrigerated Foods and Sweet Snacks Portfolio at ConAgra Foods. “Through our #SharetheJoy program, our goal is to spark a joy movement that will have a ripple effect. Our mission is to ultimately make the world a more joyful place.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7636651-reddi-wip-sharethejoy-campaign/
The International Problem A Film By Dr. Jagdish Waghela Written Produced & Directed by Himself Under The Banner of Shri Educational Films On International Burning Problem Film is being released by Mittle Advertising Film made on IPC act 377
It’s not every day a 75-year-old company re-defines its brand icon. Water treatment leader Culligan International is doing just that with an update to its famous “Hey Culligan Man!” persona. A new website at culligan.com (culligan.ca in Canada) features a new Culligan Man and is loaded with information on water quality and water treatment solutions for homeowners and businesses. The initiatives cap the company’s 75th anniversary year.
Introduced in 1958, “Hey, Culligan Man!” remains one of the most recognized advertising slogans and an important link between customers and the company’s network of over 800 dealers in 90 countries worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53999-culligan-celebrates-75-years-with-hey-culligan-man-update-and-new-website
TFM&A and OA&A Expo opened its doors today to thousands of marketing and advertising professionals, all there to see the 250+ exhibitors across digital, CRM, data and direct marketing solutions, more than 100 case-study led seminars and 10 cutting-edge keynotes from industry experts including Google, Cap Gemini and Microsoft.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tfma/47614/
The UK\'s biggest marketing and advertising event just got even bigger! TFM&A has consistently achieved impressive growth in visitor numbers since its launch in 2001, and on the 1st and 2nd March, the 2011 edition of the event saw over 12,000* (pending ABC Audit) marketing, media and advertising professionals walk through the doors of Earls Court 2 in just 2 days.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tfma/48889/
