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For the second year running, Colgate® Optic White® is teaming up with the Country Music Association (CMA) to give fans an insider look at the glamour and excitement around “The 49th Annual CMA Awards” taking place on Wednesday, November 4. To help share that insider story, Colgate Optic White together with two of Country’s brightest stars, Jana Kramer and Cassadee Pope, will share how to look and feel your best whether on or off the red carpet. Starting today, stay in the know on all of the behind the scenes tips and tricks by following @OpticWhite, @CountryMusic, @KramerGirl and @CassadeePope on Twitter. “When it comes to life’s big moments, the first step to feeling your best is a beautiful smile,” said Kramer. “You can always swap out your shoes or your dress, but your smile is what makes it memorable.” Colgate Optic White will provide fans with behind the scenes access to Kramer and Pope on their road to the 2015 CMA Awards. Exclusive content and access opportunities include Periscope activations in the weeks leading up to the broadcast and a co-hosted live Twitter chat with Pope on Tuesday, Nov. 3 as well as other surprises. In addition, understanding the importance of social media and fan engagement, @OpticWhite will live-tweet from the red carpet and throughout the CMA Awards, engaging with fans on the brilliant smiles and styles of the night. To view the multimedia release go to: http://www.multivu.com/players/English/7566751-colgate-optic-white-cma-awards/

Real food lovers rejoice. For the first time in the 30 year history of The FOOD & WINE CLASSIC in Aspen, Hellmann’s® is offering a virtual all access pass — bringing the real side of this prestigious event to people everywhere. The excitement begins Friday, June 15 on Hellmanns.com as celebrity chefs Tim Love and Hugh Acheson go live from Aspen to offer viewers an insider’s look at the real talent – and real ingredients – that take food from good to best, no badge required. To view Multimedia News Release, go to http://www.multivu.com/mnr/56704-hellmann-s-chefs-love-acheson-cage-free-eggs-food-wine-classic-aspen

7-Eleven® announced today it plans to give its fans an insider’s look at Comic-Con International, the largest comic book and popular arts convention in the world, as seen through eyes of on-site roving reporter Art Baltazar. Baltazar, an award-winning comic artist and writer, will spend five fun-filled days at Comic-Con from July 20-24, bringing 7-Eleven fans and Comic-Con enthusiasts across the country exclusive content and previews for the upcoming movie Cowboys & Aliens, in theaters July 29. Fans can follow Baltazar’s adventures through 7-Eleven’s, Slurpee’s and Baltazar’s Twitter and Facebook pages. To view Multimedia News Release, go to http://www.multivu.com/mnr/51114-7-eleven-comic-con-art-baltazar-cowboys-aliens