The Mexico Tourism Board (MTB) reported that its 2017 Meetings and Events program has led to significant growth in the industry sector, showing a 6.7% increase from January to October, when compared to the same period in 2016. Mexico has taken a leadership position as a destination for meetings and events with the relaunch of its strategic partnership program with meetings industry organizations and initiatives that aim to elevate its ICCA ranking, as well as to increase the economic impact of the meetings and conventions industry in the Mexican economy, which currently accounts for US$25 billion. The International Congress and Convention Association (ICCA) ranks Mexico as 3rd in Latin America, 5th in the Americas, and 21st globally for meeting and incentive travel.
“The meetings and convention industry is a crucial part of our growth plan focused on elevating the average expenditure of travelers,” said Hector Flores, CEO of the Mexico Tourism Board. “We are continuing to invest in building Mexico’s profile for business events and are working closely with industry leaders around the world to bring more corporate and association events to Mexico while introducing them to destinations beyond our traditional sun and beach offerings.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8242051-mexico-tourism-meetings-events/
To help prevent teen dating abuse throughout the country, Futures Without Violence and the Ad Council today launched a new mobile-first campaign as part of their “That’s Not Cool” public service effort. The national campaign aims to empower teens to set their own boundaries in their relationships when communicating through digital and social media. YouTube Creator Meghan Rienks is joining the effort as part of the Ad Council’s Creators for Good program with new exclusive video content that will be distributed to her more than 1.7 million subscribers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7545451-ad-council-teen-dating-thats-not-cool/
Learning science company McGraw-Hill Education today announced the launch of Redbird Language Arts & Writing, a new enhanced personalized learning program that helps students master language arts concepts and build strong foundational writing skills. The new program accomplishes this by combining innovative writing analysis technology, interactive practice and personalized learning. The supplemental curriculum, for grades 2-7 and at-risk secondary students, is available to U.S. schools nationwide.
Originally developed by Stanford University, Redbird’s adaptive learning technology provides a personalized learning experience for each student. Redbird Language Arts & Writing delivers immediate feedback and charts an optimized path through the program based on each individual student’s skillset and level of progress – while also empowering educators with real-time, data-driven insights about their students’ learning.
To view the multimedia release go to:
https://www.multivu.com/players/English/7782356-mcgraw-hill-education-redbird/
Mary Murphy partners with Osteo Bi-Flex®
The GUINNESS WORLD RECORDS™ Title for the ‘Largest merengue lesson’ has officially been set as of Friday, April 15, by none other than joint supplement Osteo Bi-Flex. Led by celebrity choreographer Mary Murphy, ballroom dancing champion, at the Fremont Street Experience, the lesson involved more than 250 participants who gathered to learn and perform the high-energy, Latin-inspired merengue.
Record attempt participants stepped in time throughout the half-hour lesson, under the expert direction of celebrity dancer and choreographer Mary Murphy.
The joint support supplement’s record-breaking feat was held as a celebration of movement, encouraging folks to be active and to continue enjoying the activities that make them happy at any age.
“Osteo Bi-Flex is leading the call for movement and enabling individuals to continue participating in the activities they love by facilitating joint comfort, flexibility and movement,” said Derek Bowen, Senior Vice President for Osteo Bi-Flex. “Our product has been helping people for years, so to have our name down in the record books for getting people moving is a perfect fit with our brand! From our standpoint, stillness is the new smoking. Taking Osteo Bi-Flex will help people feel more comfortable within 7 days of taking it.*”
To view the multimedia release go to:
http://www.multivu.com/players/English/7796951-osteo-bi-flex-guinness-world-record/
The U.S. preterm birth rate dropped for the fifth consecutive year in 2011 to 11.7 percent, the lowest in a decade, giving thousands more babies a healthy start in life and saving billions in health and social costs.
“These results demonstrate that many premature births can be prevented with the right policies and bold leadership,” said March of Dimes President Dr. Jennifer L. Howse. “Our national progress in reducing premature births over the past five years shows that when infant health becomes a priority, babies benefit. We must implement proven interventions and accelerate our investment in new research to prevent preterm birth so one day every baby will get a healthy start in life.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/58942-march-of-dimes-2012-premature-birth-report-card
A true and bizarre story of Count von Cosel aka Carl Tanzler and his obsession of a beautiful girl whose corpse he steals and marries for 7 years. They say the girl haunts the Florida Keys. Heather Graham presents this haunting true tale. www.theoriginalheathergraham.com
Sixty percent of Americans self-reported they currently do not have a family emergency plan in case of a natural disaster or other emergency, according to a 2013 national survey conducted by the Ad Council. To encourage parents to engage their children (ages 7-12) in a conversation about preparing for emergencies, including natural and man-made disasters, the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council unveiled a new series of public service advertisements (PSAs) as part of their Ready Kids campaign. The PSAs are launching in advance of the tenth annual National Preparedness Month (NPM).
To view Multimedia News Release, go to http://www.multivu.com/mnr/63031-ad-council-ready-kids-fema-national-preparedness-month
