Vivid Sydney (23 May – 9 June) was officially opened tonight by the NSW Premier Mike Baird, as the Sails of iconic Sydney Opera House came alive with world–exclusive, stunning 3D–mapped projections, and the Harbour City was filled with colour and light.
Vivid Sydney, the largest light, music and ideas festival in the Southern Hemisphere, and Australia’s Event of the Year, features a huge, free nightly light show of lighting installations, building projections and water theatre around Sydney harbour from 6pm until midnight, as well as live music performances and over 200 creative industry events.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7233751-destination-nsw-sixth-annual-vivid-sydney-festival-color-and-light
Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
DEWAR’S®, the world’s most awarded blended Scotch whisky, today announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400513-dewars-new-packaging-and-bottle-design
Fisher-Price®, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT), and Disney Consumer Products rocked the house at New York Toy Fair for the debut of the innovative and engaging Rock Star™ Mickey. more... Last year's hugely popular Dance Star Mickey brought the iconic character to life for a new generation of fans as he soared to the top of kids' wish lists and was among the hottest toys of the holiday season. This year the excitement moves from the dance floor to the rock stage for a truly authentic rock star experience for kids.
Today, Del Monte Foods — a 100+ year old iconic brand — breaks their largest master brand campaign in 10 years to reestablish the role of canned fruits, vegetables and tomatoes in contributing to a healthy lifestyle.
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Clorox® Bleach, best known for keeping the iconic tighty whitey, white is breaking all the laundry rules this Mercedes-Benz Fashion Week revealing a signature “Cloey De La Rox” line of updated undies via Vine for the first-of-its-kind Vine-based underwear fashion show. Under the nom de plume of faux fashion designer, “Cloey De La Rox,” the makers of Clorox® Bleach are celebrating their first foray into patterns, stripes and dots to highlight the debut of new Clorox® Smart Seek™ Bleach. No longer exclusive to all-white items, Clorox Smart Seek™ Bleach enables whites and whites with a little bit of color to be thrown into the same bleach load.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7312651-clorox-smart-seek-bleach-unveils-cloey-de-la-rox-bleachable-patterns-mercedes-benz-fashion-week/
Mountain Dew® and Dale Earnhardt Jr. brought “The Dark Knight Rises” to Brooklyn, Michigan for a few laps on Thursday, June 14. Earnhardt, who will be driving a special No. 88 Diet Mountain Dew/“The Dark Knight Rises”-inspired Chevrolet in Sunday’s race, tested at the two-mile track before going alongside Batman’s iconic Tumbler during demonstration laps around the speedway.
“I’m excited to finally get the No. 88 Diet Mountain Dew ‘The Dark Knight Rises’-inspired Chevrolet out on the track,” said Earnhardt, driver of the No. 88 Chevrolet for Hendrick Motorsports. “And it was cool to draft with the Dark Knight Tumbler.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56722-mtn-dew-dale-earnhardt-jr-no-88-car-the-dark-knight-rises
Crimson Wine Group (CWG), today announced the national release of Luminary, the first American wine to cross state lines and blend fruit from four iconic properties in four renowned wine regions through a collaborative effort to create a truly unique wine. The first American wine of its kind, Luminary is an extension of the driving philosophy of the Crimson Wine Group and showcases the preeminent appellations and estate vineyard sites of each region with a dedication to handcrafted quality and the highest respect for the land. A bold new concept for the red wine category, Luminary represents a unique blend that only Crimson Wine Group can create from its preeminent estate holdings.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310651-crimson-wine-group-launches-luminary-highly-anticipated-renowned-american/
Cotton Incorporated’s “Cotton’s Fashion Delivered Runway Show” delivered on a unique fashion moment, presenting ready-to-wear looks from the catwalk straight to consumer doorsteps during the 2018 New York Fashion Week, all with just a few clicks. The runway show was also a first-of-its-kind for Cotton during the iconic weeklong celebration of fashion. Amid the backdrop of fall’s latest styles, Cotton’s Fashion Delivered Runway Show connected today’s trendsetters with versatile cotton looks that they can get now via a “watch now, shop now” runway experience.
To view the multimedia release go to:
https://www.multivu.com/players/English/8256751-cotton-incorporated-fashion-delivered-runway-show/
ShoulderHill Events, LLC a wholly-owned subsidiary of ShoulderHill Entertainment today announced that the Company is producing the global event 2015 24 Hours of Reality and Live Earth: The World Is Watching, airing from 6pm CET, Friday, November 13 to 6pm CET, Saturday, November 14. The show will be broadcast from the Champs de Mars in front of the iconic Eiffel Tower in Paris and will feature leaders from around the world in addition to actors, activists, scientists and some of the biggest names in music.
Former US Vice President and Chairman of The Climate Reality Project Al Gore will lead the global broadcast which is seeking to generate momentum for strong action on climate from world leaders in the final days before the UN climate talks in Paris. This round-the-clock and round-the-world program will unite a global audience in demanding a strong climate agreement in Paris and include presentations and performances from leading climate experts and activists and award-winning celebrities and musicians. French leaders President François Hollande, Paris Mayor Anne Hidalgo and musical group Duran Duran will join in the broadcast from Paris.
To view the multimedia release go to:
http://www.multivu.com/players/English/7692251-shoulderhill-24-hours-of-reality/
Concord proudly re-launches its signature 1980’s Mariner Collection at Baselworld 2014. This iconic collection has been updated to reflect a modern and beautiful sense of style. Inspired by the chic and sophisticated marina lifestyle, the new Mariner Collection captures the essence of today’s casual yet elegant dress code for both men and women, evoking the spirit of long evenings on deck filled with the taste and smell of the sea.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65027-baselworld-2014-concord-docks-mariner-collection
Colored Caps is the starting point for the campaign that sees the iconic Tuborg bottle as it’s never been seen before. The caps will come alive in 5 new colors, where each color is tied to a particular mood and set to be a trigger for having fun. Inviting people to Play, Feel, Dance and Share. The new campaign will see the colors used in numerous creative ways from unexpected events to artistic interventions in bars and supermarkets.
The center of the launch of the new campaign is a film that aims to inspire people to live more colorful. A story that begins with the question “What happens when 3 friends tell their boss about last night”. In the story that has been dubbed “Last Night”, we follow the 3 friends through a thrilling and unexpected fun journey into the night, culminating in the ending scene on a beautiful beach the morning after. “Last Night” is a celebration of young people having fun together. Coming to live in an explosion of colors, fun and humor. The story demonstrates how Tuborg always aspire to bring colors of fun to people.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500551-tuborg-colors-of-fun/
