Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Iceland, known for its welcoming spirit has today launched a unique internet service with a difference; Ask Guðmundur, the world’s first human search engine.
The decidedly Icelandic and truly personable service will see special representatives from each of Iceland’s seven regions offer their insider knowledge to the world via Inspired By Iceland’s social media platforms (Twitter, Facebook and YouTube). Each representative shares the name Guðmundur or Guðmunda, currently one of the most popular forenames in the country with over 4,000 men and women claiming it as their own.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7512351-ask-guomundur-human-search-engine/
The most stressful week of the year is upon us; the last week of holiday shopping. As consumers across the country seek those last minute gifts, their stress levels rise. Zazen Bear, the retailer whose concept is about connection, harmony and peace, is offering consumers gifts that inspire finding those moments of peace in your day.
To celebrate this season, Zazen Bear has released a video series, titled “Zen Tree,” to showcase their jewelry collections while giving the viewer a sense of relaxation and peace. Every Holiday Season, consumers decorate trees to reflect the festive spirit; whether it is with ornaments, lights, garland, or a combination of all, each tree has its own specific design. Zazen Bear took this holiday staple, visualizing it with a peaceful and minimal aesthetic. The “Zen Tree” series celebrates the Holiday Season by presenting the Zazen Bear jewelry collections as ornaments decorating a forest of Christmas trees.
To view the multimedia release go to:
http://www.multivu.com/players/English/7656031-zazen-bear/
In partnership with Men’s Health Network (MHN), Prostate Health Education Network (PHEN), ZERO – the End of Prostate Cancer and Joe Torre, four-time world champion baseball Hall-of-Famer and prostate cancer survivor, Genomic Health, Inc. (Nasdaq: GHDX) today launched Your Prostate Your Decision to educate prostate cancer patients and their loved ones that every man is different and every cancer is unique, and a genomic test can clarify the aggressiveness of one’s disease prior to invasive treatment. This first-of-its-kind national effort aims to address concerning results of a large national survey that found low general awareness about prostate cancer aggressiveness and treatment options, underscoring the need for better understanding of active surveillance as a treatment plan.
“For a man with prostate cancer, a single decision can change his entire life,” said Mr. Torre, reflecting on his own experience with prostate cancer. “When I was diagnosed with prostate cancer, I faced a game-changing decision. While I chose surgery, a less aggressive approach called active surveillance might be the best choice.”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7322251-your-prostate-your-decision-joe-torre-talks-about-prostate-cancer-genomic-testing-treatment-options-psa/
Christina Nicols, senior vice president and director of strategic planning and research at Hager Sharp, was named the Washington Women in Public Relations’ (WWPR) 2015 Washington PR Woman of the Year Friday in a ceremony honoring top public relations executives and celebrating women in communications.
Nicols was one of three public relations professionals chosen as an honoree for the 26th annual award. The other finalists were Carrie Fox, president of C. Fox Communications, and Lisa Throckmorton, chief operations officer at SpeakerBox Communications. The three finalists represent women who have led some of the most influential communications campaigns in the District and across the country.
“This is a phenomenal honor and I am humbled to be surrounded by such exemplary leaders in the field who are dedicated to mentoring and supporting the next generation of public relations professionals,” said Nicols. “It is a special privilege to join the ranks of previous PR Woman of the Year recipients including Hager Sharp’s own cofounders Susan Hager and Marcia Sharp, as well as our CEO Jennifer Wayman and executive vice president Debra Silimeo.”
Nicols was presented the award by Silimeo, the 2010 PR Woman of the Year, at Friday’s luncheon.
To view the multimedia release go to:
http://www.multivu.com/players/English/7695751-2015-wwpr-woman-of-the-year-award/
An epic secret is hidden from viewers of a popular television series. An unsuspected manipulator with a hidden role uses supernatural powers to guide, and misguide, people and events to suit its own purposes. Clues are provided to guess The Secret before all is revealed in the following book.
View the website http://luminouscite.com/ Read the book http://luminouscite.com/purchase Guess The Secret http://luminouscite.com/join-in
Free ebook available at http://luminouscite.com/purchase Non-fiction
To celebrate 90 years of two much-loved British icons, Winnie-the-Pooh and the Royal Birthday is released today as a brand new illustrated and audio adventure, narrated by Oscar winning actor Jim Broadbent and available for free at www.Disney.co.uk/WinnieRoyalBirthday.
This brand new story has been specially written to celebrate the upcoming official 90th birthday celebrations of Her Majesty The Queen, and also Winnie-the-Pooh’s 90th anniversary, with October 2016 marking 90 years since his first publication and arrival in the Hundred Acre Wood.
Featuring Pooh’s first ever meeting of the Royal Family, the tale beautifully presents the loveable bear and his friends embarking on an unforgettable journey from the Hundred Acre Wood to London with the wish of delivering their own thoughtful 90th birthday presents to The Queen. Illustrations drawn in the classic E.H. Shepard style by Mark Burgess see the nation’s favourite bear and friends travelling through London on an open-top bus, taking in the sights including Trafalgar Square and Buckingham Palace guards, before a chance meeting with The Queen, which allows Pooh to present their birthday gifts.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848651-winnie-the-pooh-and-the-royal-birthday/
In the exciting new series, five young dragons choose between fighting someone else’s war or saving the world their own way. http://www.scholastic.com/wingsoffire For ages 8 and up. Wings of Fire No.1 The Dragonet Prophecy. Book Trailer animation Children
VisitScotland, the national tourism agency, is offering Americans the chance of winning their very own Great Scottish Adventure. Stay in a Clan Chief's Scottish castle, experience the thrills of the Edinburgh Festivals, kayak with dolphins and whales off Scotland's islands, treat yourself to the ultimate malt whisky indulgence and explore the secrets of Loch Ness. These five amazing adventures in Scotland await the lucky winner.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/visitscotland/47585/
Nothing heats up Alaska more than second chances and Wild Heat. The quaint town of Cailkirn, Alaska welcomes back Kitty Grant even though she has a secret. But it’s Tack MacKinnon who is willing to look past their history, his heartbreak and her secrets to keep her protected and make her his own. Welcome to The Northern Fire Series by Lucy Monroe. http://www.lucymonroe.com/ #WildHeatNovel Romance
Wii Backup Loader version 3 by Wiigator running on a softmodded US Wii. No mod-chip is installed in this Wii. The Mario Kart disc was dumped from my own store bought copy.
http://fitnessweightlosscenter.com - Wide Grip Lat Pull-Downs | Back Exercises - Wide grip pull-downs serve as an alternative to pull-ups and are useful for all weight-lifters - beginner to advanced. Being able to adjust the weight is very useful because the beginner can reduce the weight lifted - if their own weight is too heavy for them to lift when doing pull-ups and the advanced lifter can increase the weight beyond their own body weight.
Most experts suggest that pull-ups are a superior exercise, so wide grip pull-downs should take back seat to pull-ups when possible.
A problem with pull-downs in general is that some users can't isolate the lats and end up using their biceps to do a lot of the work. To isolate the lats, use a wide grip and when you're pulling down, focus on your lats pulling inwards as they go down. Imagine them pulling down in a semi-circle motion. The wider grip promotes the width of the upper portion of the lats.
Never try to pull the bar down using your forearms. The forearms will simply be used to hold the bar.
For more info drop by our YouTube channel http://www.youtube.com/user/FitnessWeightLossCtr or visit us in the web at
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