Today at the 10th Annual Meeting of the Clinton Global Initiative (CGI) in New York City, the Ad Council in partnership with Year Up, the Employment Pathways Project, ConPRmetidos, MENTOR: The National Mentoring Partnership, New Options Project, and Opportunity Nation launched the national “Grads of Life” campaign to help businesses fill more than 4 million vacant positions within the United States with qualified workers. The launch took place during CGI’s inaugural in-person meeting of the new Youth Employment Action Network attended by both business and non-profit leaders.
Secretary Hillary Clinton shared a message in support of the launch: “As we continue the work of Job One at The Clinton Foundation, we need to continue to build partnerships and to recruit more businesses to solve this important economic challenge. The Grads of Life PSA campaign is the first effort to drive employer demand for the millions of low-income young adults that are a huge source of untapped talent in our country and through GradsofLife.org employers can now access the first-ever online platform for the information, tools, and resources they need to take action today. I am asking employers, educators, non-profits, community leaders to join me and the Grads of Life campaign in this bold agenda to grow our economy and to create new opportunities for tomorrow’s leaders.”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328451-new-grads-of-life-campaign-launched-to-bridge-the-gap-between-employers-and-opportunity-youth/
Pour la première fois en France, MIR Vaisselle crée l’événement avec l’ouverture d’un bistrot parisien éphémère où l’addition se règle en… faisant la vaisselle ! Avec son « MIR Restaurant », la marque met l’efficacité et le plaisir d’utilisation de ses produits au profit d’une expérience inédite et décalée, ouverte à tous.
Durant 3 jours, du 16 au 18 octobre prochain, MIR Vaisselle propose à chacun de participer à une expérience unique et gratuite : déjeuner ou dîner au « Mir Restaurant », en plein cœur de Paris, et payer l’addition en faisant la vaisselle grâce aux produits de la marque ! Pour cela, MIR Vaisselle va totalement réaménager le restaurant parisien, La Bastide d’Opio, autour d’un bac à vaisselle, élément central de l’événement. MIR Vaisselle transforme ainsi un restaurant pour en faire une véritable vitrine de son savoir-faire et démontrer que la « plonge » peut aussi être ludique et fun!
Pour visualiser le communiqué multimédia, rendez-vous sur : http://www.multivu.com/players/fr/72762561-mir-restaurant-vaisselle-pour-payer/
Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
One in four children has an undetected vision problem, and ten million American students have vision conditions that can impact learning. An annual comprehensive eye exam can ensure that correctable visual problems don’t become permanent. What if your vision insurance helped more people see? VSP® Vision Care, the largest not-for-profit vision benefits and services company in the U.S., is doing just that by launching #EyeGiveBack. Now through June 30, 2015, when a VSP Direct™ individual vision insurance plan is purchased through VSPDirect.com/EyeGiveBack, VSP will donate an eye exam and glasses to a child in need – up to a retail value of $1 million. Learn more at VSPDirect.com/EyeGiveBack.
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
90% of children’s brain development occurs by the time they turn 6. So the right experiences at this early age are undeniably vital. However, Indian preschools often rely on teaching styles that aren’t appropriate for our youngest learners, leaving children unprepared for school and beyond. Understanding the dire need for high quality preschool education in India, America’s largest preschool educator, Sesame Street launched Sesame Street Preschools in India in 2012.
Sesame Street Preschools are child-centered, pre-primary education centres, launched as a venture of Sesame Schoolhouse, the latest educational initiative from Sesame Workshop, one of the largest non-profit informal educational organisations. Sesame Workshop is present in over a 150 countries and produces educational content across television, radio, mobile, tablets and print. Sesame Workshop has been present in India since 2006, through its television show, Galli Galli Sim Sim and now Chamki ki Duniya.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7565451-sesame-street-expands-in-bengaluru/
Subaru of America, Inc. and Center for Pet Safety (CPS), a registered 501(c)(3) non-profit research and consumer advocacy organization, announced today the results of the 2015 Crate and Carrier Crashworthiness Studies - a collaborative initiative to examine the effectiveness and safety of pet crates and carriers in the event of a crash. After several eye-opening and informative tests - including instances of complete failure - three top products emerged; CPS has selected the Gunner Kennels G1 Intermediate with 8’ Tie Down Straps as the 2015 Top Performing Crate and both the PetEgo Forma Frame Jet Set Carrier with ISOFIX-Latch Connection and Sleepypod Mobile Pet Bed with PPRS Handilock as the 2015 Top Performing Carriers.
To view the multimedia news release, go to http://www.multivu.com/players/English/7074157-subaru-pet-safety/
The Verizon Innovative App Challenge - the no-coding-skills-needed contest that gives middle and high school students a chance to bring their problem-solving app ideas to life - is back! In its fourth year, the App Challenge calls students to gather teams, dream up ideas, and create concepts for mobile apps that could solve problems in their schools and communities.
For the first time, the App Challenge will be open to teams representing non-profit organizations in addition to schools, and even more students will earn free tablets and cash awards for the groups they represent. The deadline for submission is Nov. 24, and the winners will be named in January 2016.
Bill Nye, the Science Guy, is helping Verizon to encourage students nationwide to submit their ideas and to organize their teams now.
Created by the Verizon Foundation in partnership with the Technology Student Association, the App Challenge offers hands-on, experiential learning to ultimately help students envision brighter futures for themselves that they may never have imagined, as business owners, app inventors and professional coders.
To view the multimedia release visit:
http://www.multivu.com/players/English/7593951-verizon-innovative-app-challenge/
The Leukemia & Lymphoma Society (LLS), the world’s leading voluntary non-profit dedicated to blood cancers, released 30 “proof points” - one for each day of September, Blood Cancer Awareness Month - to demonstrate its impact on the cancer landscape and progress towards a world without blood cancers.
LLS has invested more than $1 billion in research to advance breakthrough therapies and cures for blood cancer patients. In many cases, those treatments are now helping patients with other cancers and chronic diseases. Due to its focus on blood cancers, survival rates are improving. Since the early 1960s, five-year survival rates for many blood cancer patients have doubled, tripled and even quadrupled.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554851-lls-blood-cancer-awareness-month/
Clayton home building group is excited to announce that The Patriot home will be available across America starting in September for prospective homeowners.
Available for purchase through Clayton qualified independent retailers, The Patriot is a Clayton Built™ home that features exciting amenities including a granite island top, walk-in tile shower and other modern design qualities throughout the floorplan. The Patriot home will embrace its namesake by supporting veterans and their families through the non-profit organization, Hope For The Warriors®. Clayton will be pledging a $100 donation to the organization for every Patriot home built, and anticipates selling several thousand of this model.
To view the multimedia release go to:
http://www.multivu.com/players/English/7623851-clayton-patriot-home/
Subaru of America, Inc. today announced the completion of a Pet Travel Seat Pilot Study as part of its continued partnership with Center for Pet Safety (CPS), a registered 501(c)(3) non-profit research and consumer advocacy organization. Subaru and CPS have tested pet products most commonly used by pet parents when traveling. Phase one tested pet harnesses, phase two tested pet crates and carriers, and now, phase three has tested pet travel seats.
A pet travel seat is typically used in a vehicle to hold or elevate the pet, but does not offer full containment. The Pet Travel Seat Pilot Study found that while a pet travel seat may offer distraction prevention, it will likely not offer crash protection in the event of an accident, which could lead to injury of the pet and the human vehicle passengers. The quality of commonly available pet travel seats did not provide effective protection in a crash scenario.
Based on the scientific test evidence collected over the past four years, in part through its partnership with Subaru, CPS can now identify the safest travel options for most pets. For small dogs and cats, Center for Pet Safety recommends one of the 2015 Top Performing Carriers; for medium and large dogs either the 2015 Top Performing Crate - Gunner Kennels G1 Intermediate with 8' Tie Down Straps, or a Center for Pet Safety Certified Harness. To view top performing products and CPS Certified products, visit www.CenterforPetSafety.org.
To view the multimedia release go to:
http://www.multivu.com/players/English/7074158-subaru-cps-pet-travel-seat-study/
http://epicecommercetools.com/2015/10/08/it-can-be-a-clear-path/ So you have a new product or service on the market…and it’s a good one. You might even have a stellar professional sales team in your employ or you might be a one man army filling that role yourself. But then again, if you’re like millions of entrepreneurs across the globe, you have a website doing some or maybe even all of this work for you. Regardless of what role your website plays in your sales process, it only stands to reason that you’re going to need it to perform. But, you know this already. You understand that increasing your conversion rates will increase your profit; it’s simple math.
