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More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
Launching today, Save the Children and Ad Council’s Every Beat Matters™ campaign draws on the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.
Multimedia public service ads featuring the creation of OneRepublic’s new single “Feel Again” debut today and will be distributed to more than 33,000 media outlets nationwide. The ads—created pro bono by ad agency BBDO New York and filmed by Academy Award-nominated directors Sean and Andrea Fine—show how children’s heartbeats collected in remote villages of Malawi and Guatemala inspired a hit song that can help bring hope to children around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58026-ad-council-save-the-children-every-beat-matters-onerepublic-feel-again
As part of the ninth annual National Preparedness Month (NPM), the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council unveiled a new series of public service advertisements (PSAs) as part of their Ready campaign. Created pro bono by advertising agency Leo Burnett, the new PSAs emphasize the message that “you never know when the day before is the day before” by utilizing imagery of infamous natural disasters juxtaposed with comparatively idyllic imagery what it looked like the day before the destruction.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57433-fema-and-ad-council-mark-ninth-national-preparedness-month-with-new-psas
Nach rund vier Jahren Bauzeit hat der Frankfurter Flughafen heute den Flugsteig A-Plus – die 800 Meter lange Westerweiterung des Terminals 1, planmäßig eröffnet. Mit seiner Inbetriebnahme kann das größte deutsche Luftverkehrsdrehkreuz nun sechs Millionen zusätzliche Passagiere und somit insgesamt rund 65 Millionen Fluggäste pro Jahr abfertigen. Das 700 Millionen Euro teure Gebäude steht exklusiv der Deutschen Lufthansa AG sowie ihren Partnern des Luftfahrtbündnisses Star Alliance zur Verfügung und ist insbesondere auf die Abfertigung von Großraumflugzeugen wie dem Airbus 380 oder der Boeing 747 ausgelegt.
http://multivu.prnewswire.com/mnr/prne/fraport/56603/
Golf Lessons Irvine http://www.GolfSwingPrescription.com Call (949) 554-9926 - Are you looking for golf lessons in Irvine (or the nearby area) or just golfing tips in general? Ryan Trengrove (Class A PGA member), owner of a state-of-the-art indoor golf training facility called Golf Swing Prescription (Laguna Hills, CA), shows you how conquer one of the most common problems in Golf - keeping your lower body stable while swinging the golf club!
Ryan states that if you can get your lower body to be more stable, you will have a lot more fun when you are playing golf. Ryan shows you a video of one of Golf’s great player’s, Davis Love III, to display great lower body stability. Ryan points out how Davis’s lower body not only stays in the “same sit” and “same flex” as Davis goes up to the top of his golf swing, but, also when he goes back down to hit the golf ball.
Ryan also points out the importance of NOT having your lower body “sway”, but to have it “swivel” instead. The goal is to keep the lower body in its flex, so that you can have it sit, and keep the hip in the same spot. If you are able to do this, as you come from the top of your swing down to the ball, you should make solid contact.
In order to assist you in achieving better lower body stability, Ryan shows you a golf drill called the “Feet Together Drill”. This drill has the golfer setup to hit the golf ball with their feet together, which will prevent the golfer from going “side to side” during the swing. The idea behind the drill is to have the golfer hit a number of shots with their feet together so that they can get the “feeling” of not “going side to side” and being stable. Once you get use to the feeling, then you can widen your golf stance, trying to maintain the same “stable feeling” felt during the drill, with your base “swiveling” and not “swaying”.
Ryan goes on to show you one more drill to help you that he got from Golf Professional, Nick Faldo called the “Right Foot Forward – Left Leg Back Drill” (just switch if you are left handed). The goal of this drill is to help you focus on keeping the flex in your right knee. You get in your normal golf stance, but, just move your left leg back a couple of feet, and then hit the ball. So what this drill does is to focus you on keeping the proper flex in your right knee.
What Ryan wants you to do is to work on the combination of the “Feet Together Drill” and the “Right Foot Forward –Left Leg Back Drill” so that when you get up to your golf ball you focus on staying centered – no “side to side” and keeping your right knee flexed. Ryan points out that if you can do this, that you should make better contact with the ball!
Ryan performs over 1,500 golf lessons per year, when compared to the average club pro that only conducts approximately 300. Ryan is extremely popular for a reason; his indoor
Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58503-ad-council-boostup-high-school-dropout-prevention
Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaign created pro bono by Chicago-based advertising agency Leo Burnett. The innovative campaign earned Leo Burnett the Ad Council’s top creative award of the year – the Gold Bell for Creative Excellence. Marc Pritchard, Global Branding Officer of The Proctor and Gamble Company and Ad Council Chairman of the Board, presented the award last night at the Ad Council’s 59th Annual Public Service Award Dinner. Silver and Bronze Bells were also awarded to Havas Worldwide New York and Grey New York for their work on the Unplanned Pregnancy Prevention and Stroke Awareness campaigns, respectively.
To view Multimedia News Release, go http://www.multivu.com/mnr/59153-ad-council-public-service-award-dinner-gold-bell-for-creative-excellence
Teens with a love of fashion and style are challenged to unleash their creativity for an opportunity to earn a tuition scholarship and be named a winner in The Art Institutes Passion for Fashion Competition 2013. Two national competition grand prize winners will each earn a half-tuition scholarship to attend an Art Institutes school, receive a VIP trip to New York City, participate in a “meet and greet” at Seventeen magazine’s New York City offices, have lunch with a Seventeen Style Pro, receive a $500 shopping spree at DKNY with the Style Pro, and a $500 gift card to shop anywhere in the Big Apple.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58519-art-institutes-passion-for-fashion-2013/
