XQ Institute is launching XQ: The Super School Project, a challenge to reimagine and design the next American high school. Harnessing the best of American ingenuity in cities and towns across the country, XQ aims to help spark a movement to rethink the American high school—an institution that was designed to meet the needs of the Industrial Revolution and hasn’t changed in more than a century.
“Our nation is radically different than it was 100 years ago. Nearly every aspect of our daily lives—from how we communicate to how we work and play—has changed dramatically,” said Laurene Powell Jobs, Chair of the board of XQ Institute. “But our high schools have stayed frozen in time. Together, we have an opportunity to help fuel a movement for students, to inspire great high schools, and even to rethink school itself. Our passion at XQ is to help educators everywhere foster students who are curious, engaged, and creative—armed with the new literacies, knowledge, and skills needed to thrive,” she added. “To do that, we must use our collective imagination.”
From the Model T to the Tesla and the switchboard to the smart phone—everything has changed except for how we prepare our kids for the future. XQ: The Super School Project is a rallying call to America to change the outdated model that has failed to prepare our students for the demands of the global economy, and an open call to every community to rethink high school for today and tomorrow. XQ Institute will provide a fund of $50 million to support at least five selected schools over the next five years. It will also partner with them to provide expert support and guidance to turn their ideas into real Super Schools that can inspire the country.
To view the multimedia release go to:
http://www.multivu.com/players/English/7611851-xq-institute-super-school-project/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
While Thanksgiving represents a time of tradition and family, it can also spell S-T-R-E-S-S for those planning a big feast. From figuring out how long to cook the turkey to putting together the perfect table setting, getting it all right can be really hard! To help you celebrate and prepare for your Thanksgiving feast, entertaining expert and cookbook author, Brooke Parkhurst has some great ideas and tips for a trouble-free turkey day. That way, when guests arrive - everyone will be able to relax, gobble, and enjoy!
Some of Brooke’s tips include:
• THANKS-GRIA- A delicious glass or two of wine is welcomed at any holiday gathering! Even easier? Put it in a pitcher so everyone can serve themselves. Lightly chill red wine and add a few spices and seasonal fruit to make a soon-to-be favorite holiday libation-- Thanks-gria!
• FORGET ABOUT FLOWERS, BUT DON’T FORGET YOUR HOSTS- Unless you have your own garden, decorating with fresh flowers can cost more than your meal. Instead, create centerpieces from seasonal fruits and vegetables, fresh greenery and berries. After the party’s over, make a meal from your centerpiece! And don’t forget about gift baskets for the hosts.
• JUICY WHITE MEAT- Who needs to roast the whole turkey when you can just bake the best part? The turkey breasts and legs cook at very different rates, which means that one will not be properly cooked. Instead, focus on cooking the turkey breast perfectly, roasting it at just the right temperature and saving a lot of time in the process.
• FRESH & FAST- It’s chilly out which makes us gravitate towards creamy, cheesy, heavy dishes. Want a little balance? Make your favorite potato casserole but off-set it with a delicious & easy arugula-pomegranate salad or butternut squash and ricotta crostini. Fresh dishes are usually the fastest to prepare!
The holiday season provides the perfect opportunity to give thanks and to give back to youth who are facing challenges within our communities. In days of uncertainty, there are still people who are providing direction and mentoring to high-risk youth to help them succeed in spite of the unfortunate circumstances they may have encountered. Many studies indicate that a young person’s success can be greatly enhanced by an advocate or mentor — an adult who consistently helps a young person stay on track to graduate and make better life choices. Goodwill’s GoodGuides program is the source of many modern-day mentoring success stories.
The GoodGuides program provides mentoring to youth, ages 12–17, who are at risk of dropping out of school and/or falling into delinquency. The program helps them finish school, transition into the world of work and prepare for success by pairing them with trusted adult volunteer mentors. Mentors help youth overcome disadvantages such as failure in school due to poor grades or low attendance, or avoid delinquency due to issues such as abuse, disability, drug or alcohol dependence, family violence or gang membership.
To view the multimedia release go to:
http://www.multivu.com/players/English/7057252-goodwill-givegoodwill-campaign/
Today in Pompano Beach, Fla., The Goodyear Tire & Rubber Company set the Guinness World Record® for constructing the World’s Largest Game of Cornhole to kickoff a week of celebration leading up to the 80th Annual Goodyear Cotton Bowl Classic on December 31 in Arlington, Texas.
Measuring an astounding 64 feet by 32 feet, the super-sized version of the traditional tailgate game, cornhole, was paired up with another larger-than-life college football tradition—the Goodyear Blimp. As their school mascots cheered from the ground, cheerleaders from Michigan State University and the University of Alabama flew more than 200 feet above the massive cornhole game board to toss beanbags out of Goodyear’s newest blimp, Wingfoot One. The students competed for bragging rights in the larger-than-life game of cornhole as their teams prepare to face off in the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic on New Year’s Eve. The epic game ended in a 1-1 tie.
To view the multimedia release go to:
http://www.multivu.com/players/English/7404459-goodyear-world-s-largest-cornhole-board/
Every 33 seconds a child under 13 is involved in a car crash in the United States, according to 2014 data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Safety seats, if used correctly, can dramatically reduce the risk of fatality or injury. But 59 percent of car seats are misused in a way that could reduce their effectiveness, and over one-third of children killed in car crashes were completely unrestrained at the time of the crash. Today, NHTSA and the Ad Council unveiled a new series of public service advertisements (PSAs) to educate parents and caregivers about the importance of selecting the right seat for their child’s age and size, and to remind them that car seats, booster seats and seat belts offer the best protection for children in crashes and help save lives.
“Life can change in an instant. We want parents and caregivers to prepare for the unexpected, rather than face their worst nightmare,” said Dr. Mark Rosekind, NHTSA administrator. “Buckling up a child correctly and in the right seat is the best protection any parent can do to see their child walk away unharmed from a car crash.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7774451-ad-council-find-the-right-seat/
For the next six weeks, America’s PrepareAthon! and other preparedness partners will focus on various hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This first week highlights floods. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking easy steps to prepare for floods and other disasters.
America’s PrepareAthon!℠ is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for floods and other emergencies.
According to the National Weather Service, flooding, which can occur anywhere in America, proved to be the most costly hazard in 2015, exceeding $2.7 billion in damages.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/#release
Lockheed Martin has launched Generation Beyond, a first of its kind, national educational program to bring the science of space into thousands of homes and classrooms across America. The Science, Technology, Engineering and Math (STEM) program is designed to inspire the next generation of innovators, explorers, inventors and pioneers to pursue STEM careers.
“Our children — the elementary, middle and high school students of today — make up a generation that will change our universe forever. This is the generation that will walk on Mars, explore deep space and unlock mysteries that we can’t yet imagine,” said Marillyn Hewson, Lockheed Martin Chairman, President and Chief Executive Officer. “They won’t get there alone. It is our job to prepare, inspire and equip them to build the future – and that’s exactly what Generation Beyond is designed to do.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7794451-lockheed-martin-generation-beyond/
For six weeks this spring, America’s PrepareAthon! and other preparedness partners will focus on various hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This second week highlights tornadoes. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking specific steps to prepare for tornadoes and other disasters.
America’s PrepareAthon!SM is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for tornadoes and other emergencies.
According to the National Weather Service, tornadoes caused $320 million in damages in 2015.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/
For six weeks this spring, America’s PrepareAthon! and other preparedness partners will focus on different hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This sixth week highlights extreme heat. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking specific steps to prepare for extreme heat.
America’s PrepareAthon!SM is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for extreme heat and other emergencies.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/
This Father’s Day, help Dad take his kitchen skills to the next level with top-of-the-line gear from KitchenAid. Whether entertaining guests or cooking for the family, the new KitchenAid Pro Line Blender, Professional Grade Cutlery and Precision Press Coffee maker are gifts that will keep him at the top of his game all year long.
“Even the most skilled home cooks can benefit from extra power and precision,” says Beth Robinson, senior brand experience manager for KitchenAid. “The sleek design and high performance features of our countertop appliances and cutlery make them go-to gifts for dads looking to expand their toolkit and elevate their techniques.”
Pro Line Series Blender
What better way to celebrate dad than with a tool that boasts the most power? The new KitchenAid Pro Line Series Blender, most powerful home blender on the market, is available in two models exclusively at Williams-Sonoma. Both models feature a powerful 3.5 Peak HP motor, a self-cleaning cycle and 10-year limited warranty. The upgraded models provide the added convenience of dual-wall Thermal Control jar that allows the blender to heat blended ingredients in as little as five minutes while staying cool to the touch and retaining the temperature of hot soups and sauces. The upgraded model also comes with three pre-set Adapti-Blend™ programs for Soups, Smoothies and Juice. As an added bonus, these new additions are a perfect way to help and inspire Dads to prepare healthier, more nutritious meals.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766756-kitchenaid-fathers-day-2016/
Extended Stay America (ESA), the largest company-owned/operated hotel chain with kitchens in every room, announces the release of “Away From Home Cooking” 3rd edition – an on-the-go digital cookbook available to guests and cooks looking for quick and delicious recipes. With Americans making more than 405 million long-distance trips per year, and reportedly gaining 2-3 pounds on average after a two week period, Extended Stay America focused their latest edition on resources and recipes that supported healthy eating habits while away from home.
To bring this to life, ESA collaborated with partners, Food Network™ Host, Sunny Anderson and the American Cancer Society® to share some of their favorite recipes for eating better when traveling. The cookbook features 58 easy-to-prepare recipes as well as tips and tricks, perfect for families’ on-the-go or travelers seeking delicious home-cooked meals.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737251-extended-stay-america-away-from-home-cooking/
