The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull
The summer season is coming to an end, but that doesn't mean there isn't some time for you to get a little summer sun. If you're planning a last minute road trip, it's important to plan ahead, research restaurants and hotels and make sure to perform the proper maintenance on your car. And, through the end of August, the Super 8 hotel brand is holding an exciting sweepstakes that will help add some miles to any road trip.
Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62417-nissan-nismo-smartwatch-concept
A large metal sculpture in honor of automotive pioneer Louis Chevrolet, co-founder of the Chevrolet brand, was unveiled and inaugurated in the Swiss city of La Chaux-de-Fonds, today.
The abstract work was commissioned on the occasion of the car brand’s 100 year jubilee in November 2011. Today, it was formally handed over to Louis Chevrolet’s native city by Dr. Thomas Sedran, President and Managing Director of Chevrolet Europe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63466-louis-chevrolet-sculpture-unveiled
Golden Girl Betty White proves age is just
a number as she gives us the old school version of Air New Zealand's
in-flight safety. Watch and be in to win a trip for 2 to either sunny
Palm Springs USA or spectacular Hanmer Springs in New Zealand. http://www.airnewzealand.com/safetyoldschool/ You
and a friend could enjoy Air New Zealand's ageless comfort as you fly
to either Palm Springs or Queenstown for 7 nights of rest and play
including planned activities and a rental car. Click the web address
above to enter.
When it comes to innovation from the car world, the place to catch it all is the SEMA Auto Show in Las Vegas. Tens of thousands of automotive professionals from around the world descend on the city to check out the latest and greatest car gadgets, products, tools and news.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63835-sema-auto-show-2013-las-vegas
The 2014 model-year brand and category winners of the annual Best Resale Value Awards, recognizing vehicles for their projected retained value through the initial five-year ownership period, were announced today by Kelley Blue Book, www.kbb.com, the leading provider of new and used car information. Both Toyota and Lexus earned top honors for best brand and best luxury brand, and each of those top brands had six segment winners from a total of 22 different segments. Honda earned three segment awards, while Chevrolet captured two segment awards and placed an impressive three vehicles in the overall top 10 list.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/63131-kelley-blue-book-kbb-2014-best-resale-value-awards/
Start your engines! The Los Angeles Auto Show, the first auto show of the season is here! Widely regarded as being the most forward-thinking of all the major shows, the latest in technology and design exhibited at the show will be finding their way into driveways across the country in the near future. The show proves to be as exciting as ever this year, featuring 22 World debuts, futuristic concept cars, alternative fuel vehicles, and a connected car expo focusing on advanced technologies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63303-kelley-blue-book-kbb-los-angeles-auto-show-2013-new-cars
The elegant design possibilities are the most visually evident – but far from the only – advantages of Volvo Car Group’s new Scalable Product Architecture (SPA).
The ingenious new architecture also enables the company to reinforce its safety leadership and increase its momentum towards the aim that by 2020, no one should be killed or seriously injured in a new Volvo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64160-volvo-car-crash-free-future
Hearkening back to the glory days of purebred, affordable sports cars, Kia Motors America (KMA) today unveiled the brand’s most aggressive concept car ever when wraps came off the GT4 Stinger at the North American International Auto Show (NAIAS). Kia’s eye-catching design language moves in a bold new direction with the introduction of the GT4 Stinger. The concept pushes the boundaries of performance with a rear-drive 2+2 sports car that places man and machine in harmony on the road or track. It comes as no surprise that the GT4 Stinger is the wild style child of Kia’s California design team, home to its 2012 predecessor, the Track’ster concept. And like the Track’ster, the GT4 Stinger’s racy appeal is more than skin deep.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65141-kia-shocks-the-motor-city-rear-drive-gt4-stinger-2014-naias
Luxury transportation is now more attainable than the days of “Daddy Warbucks.” In the midst of the holiday season, new-car shoppers can step up into a luxury car without breaking the bank by checking the expert recommended list of 10 Best Luxury Cars Under $40,000 from Kelley Blue Book www.kbb.com, the leading provider of new and used car information.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65119-kelley-blue-book-kbb-10-best-luxury-cars-under-40k-of-2014
In a ground-breaking technology move for the automotive industry, Volvo Cars demonstrates the world’s first delivery of food to the car – a new form of ‘roam delivery’ services. The service, which will be showcased at the Mobile World Congress, will allow consumers to have their shopping delivered straight to their car, no matter where they are.
Volvo’s new digital keys technology will allow consumers to choose their car as a delivery option when ordering goods online.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65010-volvo-pilots-roam-delivery-service
