Today's young Indian is about stepping out of their comfort zone and making bold moves. Royal Challenge Sports Drink is all set to fuel this unwavering aspiration by giving it a single sound through an anthem that inspires the nation to #PlayBold.
The #PlayBold anthem is being released during the cricket season as a combined voice of the nation to cheer and support the Indian cricket team. Bollywood's favourite composer Salim Merchant has created the thumping music for this anthem starringVishal Dadlani's explosive voice. The lyrics have been woven together by Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7786751-royal-challenge-playbold-fan-anthem/
Royal Challenge Sports Drink inspires people to be unafraid of consequences and make bold choices. Through the ‘Made of Bold’ video, Virat Kohli and Royal Challenge Sports Drink have come together to pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved recognition and spotlight.
These beautiful opening lines from the ‘Made of Bold’ video, narrated by Virat Kohli and written by Sonal Dabral, give a perspective on the behind-the-scenes challenges of Indian athletes, who strive for success against all odds in a country that primarily worships cricket. They don’t have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch and against all odds. Only because they are ‘made of bold’.
“Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.” says Indian star cricketer, Virat Kohli.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7902651-virat-kohli-made-of-bold-royal-challenge/
From communicating via email and social networking sites to online banking and shopping, so many of our daily activities involve access to the cyber world. The nation’s dependency on cyber networks continues to increase and with it the potential for cyber threats. This is why CyberPatriot was created!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/afa/49360/
Fusion-io and two-time USA Memory Champion Nelson Dellis are teaming up to showcase the importance of memory in our minds and our datacenters. While Fusion-io focuses on helping its customers scale the challenges in their datacenters, Nelson will be focused on scaling the challenges he will face on Mount Everest, including what happens to your memory under the extreme conditions found on the world's highest mountain.
To view Multimedia News Release, go to http://www.multivu.com/players/English/60918-fusion-io-climb-for-memory
On April 10th, 2013, Cambridge University and Chateau Haut-Brion celebrated the 350th anniversary of Samuel Pepys’ famous diary entry which cemented the First Growth’s reputation as one of, if not the, First Luxury Brand in the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60674-chateau-haut-brion-domaine-clarence-dillon
As part of their ongoing partnership to help Americans improve their health and curb the onset of chronic diseases like diabetes, CVS/pharmacy and the 50 Million Pound Challenge announced today the availability of the 32-page 50 Million Pound Challenge Guide in all CVS/pharmacy retail locations.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/43523/
Bobby Hurley, former All-American guard at Duke and current assistant coach of the University of Rhode Island men’s basketball team, and Travis Ford, two-time SEC tournament MVP at Kentucky and current Oklahoma State University head coach, traded in their playbooks for chore lists at the “LG Home Court Challenge” during the NCAA® Final Four® weekend.
LG Electronics USA, an official Corporate Partner of the NCAA, hosted the competition and donated a total of $20,000 in the participating coaches’ names to Coaches vs. Cancer® and the MD Anderson Children’s Cancer Hospital.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54895-ncaa-coaches-face-off-lg-home-court-challenge-men-s-final-four-weekend
April is National Financial Literacy Month! And, the perfect opportunity to take steps toward better finances. In honor of this important holiday, Money Management International (MMI), the creators of FinancialLiteracyMonth.com, invite you to celebrate this important month by taking steps to improve your overall financial well-being for a chance to win $500!
To view Multimedia News Release, go to http://www.multivu.com/mnr/52436-money-management-international-financial-literacy-month-challenge
Discovery Familia anunció hoy que se unirá a una segunda e importante etapa de “El Desafío del Presidente”, programa del Consejo Presidencial en Entrenamiento Físico, Deportes y Nutrición” (PCFSN). El reto continúa en el 2012 con “PALA+ Challenge”, una iniciativa que no sólo promueve la importancia de incorporar actividad física a la rutina diaria, sino también la de mejorar los hábitos alimenticios. Discovery Familia, el único canal de TV hispano que está apoyando activamente esta iniciativa a nivel nacional, busca ser una fuerza positiva una vez más y llevar este mensaje a la comunidad hispana.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56151-discovery-familia-pala-plus
Runamuck is Ireland’s original and most popular off-road “Fun and Run” challenge for joggers and runners of all abilities. Learn more at http://irishcharitiesaf.com/run-a-muck-ireland-2013
