For consumers in the market for a new car, it can be difficult to keep up with all of the new—and newly redesigned—models that have been released since they last bought a car. Autotrader’s editorial team is helping consumers narrow down the many choices on the market today by selecting the top 10 vehicles that shoppers should experience for themselves. Announced today, Autotrader’s Must Test Drive vehicle lineup for 2016 includes a wide range of body styles to ensure that no matter what kind of vehicle a shopper is considering, the list will point them in the right direction for their next purchase.
“We created the Must Test Drive Awards to highlight vehicles that are unexpectedly good,” said Brian Moody, executive editor at Autotrader. “We have a chance to drive a lot of cars, but few leave us certain that shoppers are missing out if they don’t take them for a spin. The 10 vehicles we chose this year did just that.”
A car is typically one of the biggest purchases a consumer makes, and a recent Autotrader survey showed that 84 percent of consumers say it is extremely important to test drive a vehicle they’re considering. The top three things they look for during test drives are performance, comfort and handling. While 30 percent wait to test drive vehicles until they know the exact model they want to buy, 44 percent get behind the wheel when they’re still considering a few options.
To view the multimedia release go to:
http://www.multivu.com/players/English/7790751-autotrader-must-test-drive-awards/
The Ad Council and the Natural Resources Defense Council today launched “Save The Food,” a major national public service campaign to combat food waste from its largest source—consumers, who collectively waste more food than grocery stores, restaurants or farms. The initiative hopes to encourage consumers to reduce the amount of food they trash in their homes, thereby saving the water, energy and money that are lost along with it. Watch the TV ad here.
“As it turns out, we can’t blame the epidemic of food waste on our kids’ aversion to vegetables. We’re all culprits here, tossing out staggering amounts of food in kitchens nationwide,” said NRDC President Rhea Suh. “But with small steps, we can save large amounts of food —and along with it, money and precious natural resources. The more food we save, the more we can share with hungry Americans, the more we can reduce climate pollution, and the more water won’t go to waste.”
In the U.S., 40 percent of all food goes uneaten each year, at a cost of $162 billion annually. Consumers are responsible for 40 percent of this waste—more than any other part of the supply chain. It’s a problem that costs the average family of four roughly $1,500 per year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808251-ad-council-save-the-food/
Traveling these days can be complicated with all the rules, restrictions, additional fees, and shrinking leg room – but it doesn’t have to be. Amtrak revealed today an exciting new campaign, dubbed “Break the Travel Quo,” that goes head-to-head against some of the most prevalent pain points of modern day travel and reminds consumers that riding with Amtrak is a far easier, more comfortable and convenient way to travel.
“Break the Travel Quo” takes a lighthearted approach to push against the realities of air and car travel that have become par for the course, juxtaposing commonplace scenarios against the comfort and convenience of Amtrak. Not only does Amtrak boast one of the most generous baggage policies in the travel industry – allowing passengers to bring up to four pieces of luggage for free – but the rail company also offers free Wi-Fi, the freedom to use phones and electronic devices at all times (no “airplane mode”), the ability to travel with small pets on many trains, large spacious seats with ample leg room, and no middle seat.
To view the multimedia release go to:
https://www.multivu.com/players/English/8176651-amtrak-break-the-travel-quo-campaign/
From Vodafone’s “FORO” theory to Netflix’s “binge racing” phenomenon, Vodafone Passes partners commented on how consumers are experiencing content in the here and now, and what the future will bring.
The London event marked the launch of Vodafone Passes: new Chat, Music, Video, Social and Combo Passes designed to cater for customers’ specific content passions - providing freedom to enjoy endless monthly data on what matters to them most.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8221551-vodafone-passes-evolution-content/
View how market and thought leaders are leveraging multimedia content to engage customers in today’s digital, social and multi-channel, world.
Explore videos, white papers and other essential resources for marketing, PR and IR professionals seeking to engage audiences and opportunity everywhere.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46590-PRNewswire-Engage-Opportunity-Everywhere/
The Home Depot®, the world’s largest home improvement retailer, today announced the launch of its new online “How-To” Community community.homedepot.com where do-it-yourselfers can discuss home improvement projects and share their expertise with other members.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homedepot/47702
The Eurail Group G.I.E., the organisation dedicated to the marketing and management of the InterRail product range will continue to promote brand awareness during the Dutch Travel Fair between the 12th and 16th January, 2011. The objective is to continue promoting InterRail is for everyone and that, contrary to popular belief, there is no upper age limit.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/interrail/47577/
BlackRock, Inc. (NYSE: BLK) today announced that its iShares® Exchange Traded Funds (ETFs) business, the world’s largest manager of ETFs, has published a fact sheet on tax efficiency and created a video to drive awareness among U.S. investors about ETFs’ tax efficiency as the U.S. tax filing deadline approaches. Today, there are over 1,000 different ETFs available and iShares is emphasizing tax efficiency during the current tax season to foster understanding and to encourage investors to take a careful examination of products with tax consequences in mind.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/iShares/49669/
When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.
With an iconic design that also incorporates functionality and sporty performance, the Scion C-HR Concept is much like Scion’s customer in that it strives to stand out from the crowd.
“Scion is known for doing things differently, and maybe even being a little weird,” said Scion Vice President Andrew Gilleland. “This C-HR Concept embraces that idea and wears it like a badge of honor. We couldn’t be more excited to add the production version to our line-up.”
The C-HR Concept is named for its Compact size and High Ride height. With four doors and a hatch for supreme functionality, it’s the perfect vehicle for “yuccies,” the young urban creatives who inspired the design.
To view the multimedia release go to:
http://www.multivu.com/players/English/7697651-los-angeles-auto-show-laas-2015/
The Big Apple today is playing host to the world debut of the all-new 2017 Kia Cadenza at the New York International Auto Show. The stunningly beautiful Cadenza improves upon all the elements that made its predecessor an award-winning success, boasting a precisely crafted cabin, cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.
“The new Cadenza adds an extra dose of excitement to the large-car segment with its striking, aggressively handsome looks and premium refinements,” said Orth Hedrick, vice president of product planning, Kia Motors America. “Everything you see and touch in the Cadenza’s cabin has been improved, but it’s underneath where the Cadenza truly shines with a stiffer and lighter chassis, eight-speed transmission and vastly improved driving dynamics.”
The second-generation Cadenza is set to go on-sale in late 2016, and pricing will be announced closer to the vehicle’s launch date.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731856-2017-kia-cadenza-nyias/
This video is hosted by singer Breck Stewart who shares his views on how Windows Vista from Microsoft and other technologies using DRM (Digital Rights Management) such as Blu-Ray and HD-DVD can be hurtful to consumers by robbing them of their rights of fair use with digital files.
