Fisher-Price®, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT), and Disney Consumer Products rocked the house at New York Toy Fair for the debut of the innovative and engaging Rock Star™ Mickey. more... Last year's hugely popular Dance Star Mickey brought the iconic character to life for a new generation of fans as he soared to the top of kids' wish lists and was among the hottest toys of the holiday season. This year the excitement moves from the dance floor to the rock stage for a truly authentic rock star experience for kids.
PR Newswire today introduced ARC Latino, the ARC Engagement platform tailored for Hispanic audiences and designed to provide communications professionals with a tool for engaging and interacting with customers through any on-line location.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49607-latino-arc-for-marketing/
Marriott International (NYSE: MAR) features some of the most eye-catching hotels in the world in its just-issued interactive 2010 Annual Report online at www.marriott.com/investor.
The report includes an executive discussion of the company’s business, a comprehensive overview of Marriott’s 18 brands, and easy-to-navigate financial and performance information. Another highlight—exclusive to the online version— is a five-minute engaging video with Chairman and CEO Bill Marriott and President and COO Arne Sorenson, who along with Marriott’s global team of associates, virtually “open doors” to some of the company’s global portfolio of hotels.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/47958/
Kelley Blue Book today announces a redesign of its top-rated website www.kbb.com, revolutionizing the way consumers research new car and used car information. The site’s new task-based navigation shifts the standard online car-research paradigm, delivering the information visitors need in a faster, more engaging manner.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kbb/47373/
Furthering CEO Vikram Pandit’s vision to become the world’s digital bank, Citibank today unveiled its first-ever consumer banking app designed specifically for iPad. Citibank for iPad® provides U.S. consumer banking clients with an engaging, visually rich tool to track, analyze and plan their finances.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51231-citibank-digital-banking-ipad-app
The Medium Extended Air Defense System (MEADS) successfully completed its first flight test today at White Sands Missile Range, N.M.
The PAC-3 Missile Segment Enhancement (MSE) MEADS Certified Missile Round was employed during the test along with the MEADS lightweight launcher and battle manager.
The test demonstrated an unprecedented over-the-shoulder launch of the MSE missile against a simulated target attacking from behind. It required a unique sideways maneuver, demonstrating a 360-degree capability. The missile executed a planned self-destruct sequence at the end of the mission after successfully engaging the simulated threat.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53248-meads-conducts-successful-first-flight-test-white-sands-missile-range
Every Body Matters explores how positively addressing our physical condition can lead to a fortified soul better able to serve and love others. Through confessional and engaging stories of people who intentionally got physically fit as a way to grow spiritually, Thomas draws a fresh, compelling, nonjudgmental body and soul correlation. Learn more about this book here, http://bit.ly/soodDJ and its author here, http://bit.ly/tXO4u4 Christian, Nutrition, Health, Fitness
Bianor today announced a partnership with PR Newswire, the global leader of marketing and communications solutions, bringing PR Newswire’s customers’ multimedia news content directly to their connected devices, including internet TV and gaming consoles via Bianor’s iMediaShare application.
Bianor’s iMediaShare, the complete end-to-end push-to-TV platform, represents a great opportunity for users of PR Newswire’s broadcast and multimedia services, offering the interactive consumer the invaluable ability to access on-demand news content on a television, engaging their target audiences in a more dynamic way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55187-pr-newswire-bianor-deliver-on-demand-video-content-imediashare
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Touch-screen technology is everywhere and it comes as no surprise that today’s children are practically born digital. It’s second nature for even the youngest children to pick up a smart device and instinctively navigate to find their favorite, age-appropriate apps. As parents try to help their children find a healthy balance between traditional and tech play, one thing is for certain…this growing trend isn’t slowing down any time soon.
In 2011, Fisher-Price, the leading maker of infant and preschool toys and Mattel’s largest brand, took an innovative approach to integrating “app-cessories” into its product line by creating the Laugh & Learn™ Apptivity™ Case for iPhone® and iPod® touch devices to protect parents’ coveted devices from babies’ dribble and drool. The Apptivity Case, appropriate for children ages six months+, was developed in conjunction with free Laugh & Learn apps to enable infants to experience their favorite Laugh & Learn characters, like the beloved Puppy, in a new, engaging format.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56836-fisher-price-laugh-learn-apps-toddlers-touch-screen-technology
Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced Tag™ Human Body Discovery Pack, a unique two-sided interactive chart and game board that helps kids learn about the human body through discovery, exploration and play. Today elementary schools do not place enough emphasis on topics of science, healthy habits and nutrition, making it increasingly important to give kids the tools to make smart choices. LeapFrog’s highly experienced team of learning experts partnered with external medical professionals to create and refine the Tag Human Body Discovery Pack. This award-winning tool provides compelling learning experiences as kids learn human body facts, body systems, health and nutrition in a fun and engaging way.
The Tag Human Body Discovery Pack works with the #1 selling Tag™ Reading System and includes a jumbo two-sided chart and game board, interactive growth chart, three interactive sticker sheets with glow-in-the dark bone stickers, and more than 300 interactive responses and 40 learning activities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54821-leapfrog-tag-human-body-discovery-pack-teach-kids
