Callaway Golf Company (NYSE: ELY) today announced the February 17th worldwide availability of its much-anticipated RAZR Fit™ Driver and RAZR Fit™ Fairway Woods. Building on 29 years of club making excellence, Callaway’s RAZR Fit line of woods represents the Company’s most advanced products to date. By combining the performance benefits gained from several proprietary technologies with an easy-to-understand, adjustable hosel — plus moveable weights to promote draw or neutral ball flight — Callaway is empowering players around the world to dial in their game with RAZR Fit. Marking a new standard in performance customization, RAZR Fit’s straightforward adjustability delivers optimum performance and real results for every golf swing.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/46341/
JAFRA USA, a leader in empowering women personally and professionally through a career in direct selling, is partnering with Beauty Bus Foundation, a national non-profit organization that brings dignity, hope and respite through beauty and grooming services to those who need pampering the most – people with chronic and terminal illness and their caregivers. JAFRA USA has selected Beauty Bus Foundation, an organization founded by women entrepreneurs, as its national charity given its shared mission to impact lives through beauty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55834-jafra-usa-beauty-bus-foundation-empowering-women-chronic-terminal-illness
Experian®, the leading global information services company, today announced BusinessIQ ExpressSM, a complete online tool that helps small businesses improve cash flow by empowering more informed decisions about their business customers, suppliers and partners. The new service provides information and tools for evaluating and monitoring business relationships to help support profitable growth. Additionally, the service provides tools and resources to help small businesses collect on outstanding debts and avoid future losses.
Experian designed BusinessIQ Express to help small businesses keep their cash flowing by enabling owners and principals to quickly and easily make better decisions across the entire Customer Life Cycle. These important decisions help businesses meet their obligations and often can mean the difference between success or failure.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55341-experian-online-tool-improve-cash-flow-businessiq-express
MGM Resorts International has taken an innovative approach to team building for its 62,000 employees. Working together to build a better workplace, a better community and a better world, “Inspiring Our World” – an empowering Vegas-style production created for employees, by employees – was performed this week with the goal of advancing the company’s vision and commitment to diversity and corporate social responsibility.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59641-mgm-resorts-employees-inspiring-our-world-a-musical-journey
InformationWeek announces the launch of a unique series of executive events called The Mobile Business Futures Summit, which take place in May and June in New York, Toronto, San Francisco, and Chicago. The events, which are designed to provide business executives with new ideas for empowering employees, improving customer experience, and unlocking additional revenue streams through mobile computing, are expected to attract more than 50 influential business executives in each city. The event series is being sponsored by MicroStrategy.
To view the multimedia content associated with this release, please click:
http://www.multivu.com/players/English/7170031-microstrategy-mobilize-your-enterprise/
Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence.
Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others.
The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site, BeautyforaPurpose.com, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7546151-avon-beauty-for-a-purpose/
Through thousands of hours meeting with women from Dallas to Taipei, Sao Paulo to Paris, Neutrogena® uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams. Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena® identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena. See What’s Possible.™”
“Neutrogena® started as a dream, and through scientific discovery, creative thinking and the resilience to defy expectations without any compromises, a brand was born,” said Alicia Sontag, President, Beauty Care, Johnson & Johnson Consumer Inc. “We support women around the world and are proud to help them put their best face forward as they pursue their own dreams – big or small.”
The “Neutrogena. See What’s Possible™” campaign will debut with a commercial voiced by Brand Ambassador and creative consultant Kerry Washington which features real women following their passions. The empowering video brings to life the brand’s point of view on beauty – what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible. In addition, educational and inspiring digital content designed to encourage her along her journey will be leveraged through social platforms in over 27 countries around the world, making this the largest digitally-driven campaign the brand has ever executed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770451-neutrogena-see-what-s-possible/
More than 7,000 women from around the world took to New York’s Central Park on Sunday, April 17, to participate in the 13th Annual MORE/SHAPE Women’s Half-Marathon. The race, presented by SHAPE magazine in partnership with the New York Road Runners (NYRR), is one of the largest women’s-only half-marathons in the country.
“It’s always inspiring to see so many beautiful and strong women pounding the pavement in Central Park,” says SHAPE Editor-in-Chief Elizabeth Goodman Artis. “We’re thrilled to be a part of this empowering event.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7788253-shape-half-marathon-winner/
NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
Nearly 7,000 women from around the world took to New York’s Central Park on Sunday, April 30, to participate in the 14th Annual SHAPE Women's Half-Marathon. The race, presented by SHAPE magazine in partnership with the New York Road Runners (NYRR), is one of the largest women’s-only half-marathons in the country.
“It’s always inspiring to see so many beautiful and strong women pounding the pavement in Central Park,” says SHAPE Editor-in-Chief Elizabeth Goodman Artis. “We’re thrilled to be a part of this empowering event.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8091051-shape-womens-half-marathon-2017/
Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is delighted to announce its Fall 2017 Extraordinary Women, Extraordinary Stories campaign featuring fashion icons Christy Turlington Burns and Karlie Kloss, lensed by acclaimed photographer Cass Bird. The campaign is a culmination of an all-women cast and crew.
Showcasing these extraordinary women and laced with the narrative of the unique relationship between Burns and Kloss, the campaign features strikingly intimate candid video vignettes and editorial photographs, as well as classically cool styling by Karla Welch. Extraordinary Women, Extraordinary Stories explores the meaningful relationship between Christy and Karlie, bound by a shared desire for purposeful change. Each has been inspired to channel the success of their modeling careers to work toward positively impacting women’s lives through their respective initiatives: Kode with Klossy, empowering young women and girls to learn to code as well as become leaders in tech and, Every Mother Counts, providing support to mothers around the world with access to essential maternity care.
To view the multimedia release go to:
https://www.multivu.com/players/English/8166651-cole-haan-fall-2017-extraordinary-women-extraordinary-stories/
Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.
“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/
