Rock 'n Rollers, High-Heels and beautiful women... what sounds like the simple characterization of any backstage area is also the reality at the major shoe fair GDS which is attended by people from professional circles. Buyers from all major retail and online stores come to the event in Duesseldorf, to look for trends and put their signatures in order books. And when business calls, celebrities are not far.
National health initiative DRIVE4COPD today announced the launch of its new Ambassador Program, which gives fans the opportunity to join their favorite celebrity in a common cause: raising awareness of chronic obstructive pulmonary disease (COPD). The Ambassador Program marks the beginning of the Great American Screen Off, a nationwide push this fall to screen Americans for their risk of COPD at DRIVE4COPD.COM. Fans can now enter the DRIVE4COPD Celebrity Race Team’s ongoing competition to see who can screen the most people.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46007-boehringer-ingelheim-great-american-screen-off/
Responding to consumer demand for products made with natural ingredients, Pepsi-Cola North America Beverages announced today that it was transforming Sierra Mist, its popular lemon-lime soda, into Sierra Mist Natural. A recent study by the Hartman Group confirmed the demand for natural, revealing that the majority of Americans say natural is an important driver of food and beverage choices they make for themselves and their families.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sierramist/46243/
Modern day beat makers such as Printz Board, musical director of the Black Eyed Peas, and Adam "Adrock" Horovitz of the Beastie Boys want to be able to make music wherever inspiration strikes them. That means having software on their computer that provides a studio-in-a-box, with everything they need to create and record and finish a new song. Propellerhead Software, an innovative Swedish company, has created such a product. It's called Reason.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/propellerheadsoftware/44228/
RAYMOND WEIL – My Watch My Destiny. RAYMOND WEIL continues their tradition of sleek quality and elegance with ‘My Watch My Destiny’, a short film which shows the relationship between time and destiny.
In “My Watch My Destiny”, RAYMOND WEIL traces the journey of two souls, whose destinies are intertwined by time.
RAYMOND WEIL strongly believes itself as more than just a watch but a reliable companion through their customer’s life. “My Watch My Destiny” is a reflection of the relationship between RAYMOND WEIL and its proud owner.
Lacoste Claim Crocodile Viral Video filmed in London. The 'Crocodile in Burgess Park London' viral has been claimed by Lacoste as part of their latest online campaign to launch their new fragrance collection Eau De Lacoste, L.12.12. which is inspired by the iconic Lacoste Poloshirt.
Find out more at http://www.facebook.com/Lacoste
TD Bank, America’s Most Convenient Bank®, today hosted a Flash Mob in Times Square to inspire consumers to get a FREE “checking checkup.” TD Bank employees from New Jersey, New York, and Connecticut, as well as local New York dancers donned doctors' scrubs and danced into the heart and heads of tourists and New Yorkers as they performed a WOWza dance routine to get consumers' attention that now, more than ever, they need to take a closer look at their checking products. With upcoming changes to checking products, TD Bank wanted to find a fun way to educate consumers on the many changes being implemented by banks nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tdbank/49105/
The toy mice and yarn markets were down sharply overnight on news that Friskies� is releasing a new series of web-based games designed for cats to play on iPad� and Android� tablet devices.
The Friskies brand is proud to be the first cat brand to launch iPad and Android games specifically made with cats and their sensory needs in mind.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/friskies/50376/
New data revealed that nearly 100 percent (99%) of 200 U.S. primary care physicians surveyed agree that heart disease and stroke are the number one cause of death and disability among type 2 diabetes patients; however, almost 40 percent (36%) of these physicians underestimate the number of patients who die from cardiovascular disease. Furthermore, while people with diabetes are two to four times more likely to have heart disease than people without diabetes, the survey, conducted by Harris Interactive and supported by Merck, found only one out of five (21%) patients (n=664) listed heart attack or heart failure as their biggest worry regarding diabetes complications, and even fewer patients (7%) listed stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/merck/50638/
What if the person you love is suddenly, tragically, taken from you? And, after years of living with that memory, the events that led to their death start all over again, with someone new. Would you have the courage to embrace love, knowing that your world might be torn apart, and once again you were powerless to stop it? Learn about the book and this author here, http://bit.ly/k5UfKg Contemporary Romance
Lapponia Jewelry is undergoing a global renaissance. Today’s strong women want to express themselves with our beautiful designs. Lapponia Jewelry is inspired by the rugged nature of northern Finland. This close bond with the nature of the north is brought to life in our new brand experience, the Art of Expression video, and our overall marketing strategy, The Silent Language of Nature.
The Lapponia brand video combines stunning images of northern nature with another source of Finnish pride, the internationally renowned musical talent of the band Apocalyptica and their song Sacra. The video tells the story of Lapponia’s origins, presenting the artists’ source of inspiration for those who have never had the opportunity to experience the exotic beauty of northern Finland.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52795-lapponia
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
